Side by side
D&B Hoovers vs mParticle
Both stand on customer data platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid API
D&B Hoovers combines sales intelligence and campaign support with account and risk-related capabilities. Its listed Essentials plans are paid, with monthly and annual credit allowances.
Visit D&B Hoovers
Paid AndroidAPIiPhone+1
Choose mParticle if your team needs customer data collection, identity resolution, and routing to analytics, marketing, testing, or warehousing tools. Its catalog and privacy APIs add data organization and request handling capabilities. Look elsewhere if you need a price that can be assessed without requesting contract terms.
Visit mParticleThe facts
| D&B Hoovers | mParticle | |
|---|---|---|
| Free plan | No | Not published |
| Open source | Not published | Not published |
| Runs on | API | Android, API, iPhone, Web |
| Lowest paid plan | D&B Hoovers Essentials Annual: $529 a year | Free or on request |
| Plans published | 2 | 1 |
| Maker | Not published | Not published |
| Website | dnb.com | mparticle.com |
| On customer data platforms | #31 of 58 | #27 of 58 |
D&B Hoovers: what it does well
- Database contains 520000000 contacts
- Includes direct-dial data, intent data, and technographic filters
- Account selection includes AI-based scoring and fit
- Risk coverage includes supplier assessments and incident alerts
What to know first
- No free plan
- Monthly plan includes 150 Company Credits and 150 Contact Credits
mParticle: what it does well
- ID Sync resolves identities into a single user profile.
- Data Catalog helps identify duplicate or inconsistently named data points.
- Integrations cover marketing, analytics, and data warehousing.
- SDKs are listed for Android, iOS, web, and additional platforms.
- Data subject request and data deletion APIs are documented.
What to know first
- Pricing is available on request.
- Usage draws down prepaid credits each billing period.
- Contract unit prices and discount tiers depend on billing terms.
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