No. 15 of 54 ·Customer Data Platforms

mParticle

Web · Android · iPhone · API

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Freedom report

One barScore 5.3

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedThinly documented

mParticle is ranked #15 of 54 in customer data platforms on Freedom251. It runs on Android, API, iOS, Web.

mParticle plans and pricing

All plans

Value-based pricing Not published Contract specifies unit prices; usage draws down prepaid mParticle Credits at the end of each billing period. Usage is metered across events, audiences, and other billing items · Credit commitment and unit prices are contract-specific docs.mparticle.com · 4 Oct 2026

Compared on customer data platforms

Real-time profiles: Yes
Identity resolution: Yes
Audience activation: Yes

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The record

Product: mParticle is a customer data platform for collecting and organizing customer data, then forwarding it to analytics, testing, marketing automation, and data warehousing tools.
Data types: The platform collects event data about what users do and user data about who they are.
Identity: ID Sync matches and resolves identities to build a single user profile across user activities.
Data quality: The Data Catalog helps teams find duplicated or inconsistently named data points and add tags, descriptions, and other annotations.
Integrations: mParticle connects customer data to marketing, analytics, and data warehousing solutions, with integration categories including advertising, analytics, privacy, security, and marketing.
SDKs: Client SDKs are listed for Android, iOS, web, Alexa, AMP, Cordova, Fire TV, Flutter, React Native, Roku, Unity, and Xbox.
APIs: The developer documentation lists APIs for events, profiles, identity sync, data planning, data subject requests, and platform configuration, among others.
Usage pricing: Value-based pricing meters usage across billing items such as events and audiences and draws down prepaid mParticle Credits each billing period.
Pricing limits: The contract specifies a unit price for each billing item, and the credit commitment affects the available discount tier.
Security certifications: mParticle’s compliance portal lists SOC 2 Type 2, ISO-27001, GDPR, and CCPA.
Privacy controls: The developer documentation lists a Data Subject Request API for GDPR and CCPA requests, and the support security page describes data deletion, rectification, and suppression APIs.
Support: Customers can submit support tickets with organization, account, workspace, and issue severity details through mParticle’s support form.

Where it ranks on Freedom251

Best Customer Data Platforms in 2026#15 of 54
Best Event Tracking Software in 2026#18 of 24

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Sources

docs.mparticle.com/developers/quickstart/web/overview/· checked 4 Oct 2026
docs.mparticle.com/developers/· checked 4 Oct 2026
docs.mparticle.com/guides/platform-guide/catalog/· checked 4 Oct 2026
docs.mparticle.com/integrations/· checked 4 Oct 2026
docs.mparticle.com/guides/platform-guide/usage/· checked 4 Oct 2026
trust.mparticle.com· checked 4 Oct 2026
support.mparticle.com/hc/en-us/requests/new· checked 4 Oct 2026