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Churnkey vs GainTrace

Both stand on proactive customer retention software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Churnkey

Free plan APIWeb

Subscription businesses that need cancellation flows and failed-payment recovery should consider Churnkey, particularly if its billing integrations and campaign channels fit their setup. Teams should look elsewhere if their needs exceed the Starter plan’s churn-volume threshold and they need predictable pricing, since higher-tier prices require a quote.

Visit Churnkey

GainTrace

Free plan APISelf-hostedWeb

GainTrace combines customer signals into explainable health scores, with workflows for risks and renewal-related events. Its Free plan has limits on companies, connections, events and history; paid plans start at $82/mo billed annually.

Visit GainTrace

The facts

ChurnkeyGainTrace
Free planYesYes
Open sourceNot publishedNo
Runs onAPI, WebAPI, Self-hosted, Web
Lowest paid planStarter: $250 a monthGainTrace: $82 a month
Plans published43
MakerNot publishedNot published
Websitechurnkey.cogaintrace.com
On proactive customer retention software#1 of 21#2 of 21

Churnkey: what it does well

  • Cancel Flows offer segmented retention options.
  • Payment Recovery combines retries with email, SMS, and in-app campaigns.
  • Feedback AI links customer feedback to MRR.
  • Open-source React SDK and MCP server are free on every plan.
  • Cancel flows can be self-hosted without a Churnkey account.

What to know first

  • Starter is limited to teams with less than $5k/mo churn volume.
  • Starter costs $250 per month billed yearly.
  • Core, Enterprise, and Intelligence require a quote.

GainTrace: what it does well

  • Health inputs refresh every six hours
  • Scores show signals, weights and dates
  • Nineteen built-in workflows cover common account events
  • Free plan includes three live connections
  • EU data residency is available on every plan

What to know first

  • Free plan covers 25 tracked companies
  • Free plan includes three months of history
  • No free trial is offered

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