Side by side
Braze vs Customer.io
Both stand on customer journey orchestration software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose Braze if your team needs lifecycle marketing across multiple channels, with data activation and journey orchestration in one platform. Buyers should look elsewhere if they need a free plan or a price they can evaluate without contacting sales.
Visit Braze
Choose Customer.io if your team needs email automation, customer journeys, lead scoring, and lead capture forms, with a choice of defined or custom plan allowances. Look elsewhere if you need a free plan or if Essentials’ two object types and two workspaces are too restrictive.
Visit Customer.ioThe facts
| Braze | Customer.io | |
|---|---|---|
| Free plan | A free trial | No |
| Open source | Not published | Not published |
| Runs on | Android, API, iPhone, Web | Web, iPhone, Android |
| Lowest paid plan | Free or on request | Essentials: $100 a month |
| Plans published | 4 | 3 |
| Maker | Braze | Customer.io |
| Website | braze.com | customer.io |
| On customer journey orchestration software | #4 of 34 | #12 of 34 |
Braze: what it does well
- Unifies and distributes data from multiple sources in real time.
- Supports a broad set of messaging channels.
- Includes campaigns, Canvases, testing, and experimentation.
- SDK integrations cover web, mobile, and additional environments.
- Offers a 14-day free trial.
What to know first
- There is no free plan.
- Pricing is on request and scales with Monthly Active Users.
- Some listed capabilities are reserved for higher plans.
Customer.io: what it does well
- Includes email automation and customer journeys.
- Provides lead scoring and lead capture forms.
- Available on web, iOS, and Android.
- Multiple CRM integrations are available.
- Essentials includes 5,000 profiles and 1 million monthly emails.
What to know first
- There is no free plan.
- Essentials is limited to two object types and two workspaces.
- Premium costs $1,000 a month, billed yearly.
Alternatives to Braze Alternatives to Customer.io The whole list