Side by side
Apollo vs Clay
Both stand on sales prospecting software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIExtensionWeb
Apollo brings prospecting data, sales engagement, and account-focused agents together, with a free plan and Chrome extension. Review credit allowances and expiry rules when choosing a plan.
Visit Apollo
Free plan LinuxMacWeb
Clay combines enrichment, research, signals, and audience workflows in a spreadsheet-style platform. Check its action and credit allowances alongside plan-specific features before choosing a tier.
Visit ClayThe facts
| Apollo | Clay | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API, Extension, Web | Linux, Mac, Web |
| Lowest paid plan | Basic: $49 a month | Launch: $167 a month |
| Plans published | 2 | 4 |
| Maker | Not published | Not published |
| Website | apollo.io | clay.com |
| On sales prospecting software | #1 of 46 | #3 of 46 |
Apollo: what it does well
- Database covers more than 240 million contacts and 30 million accounts.
- Free plan includes API access and one intent topic.
- Free Chrome extension offers contact insights and email finding.
- Lists more than 200 integrations.
- Agents can research accounts and book meetings.
What to know first
- Free plan allows two sequences.
- Unused credits expire each billing cycle.
- Basic is $49 a month billed annually.
- Trial credits and feature access have trial-specific limits.
Clay: what it does well
- Enriches data from more than 150 providers
- Claygent can research the web
- Supports CRM and data warehouse sync on Growth
- Free plan includes unlimited seats and tables
- Customer data is not used to train AI models
What to know first
- Free plan limits tables to 200 rows each
- Free plan excludes phone number enrichment
- Launch costs $167 a month