Side by side
Adjust vs Google Ad Manager App Mediation
Both stand on ad tech software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidAPIiPhone+2
Adjust combines cross-platform measurement with reporting, deep links, and audience tools. Base is free within its stated attribution and duration limits, while Core, Enterprise, and add-ons require a pricing inquiry.
Visit Adjust Free plan AndroidiPhoneWeb
App Mediation provides a yield-based sequence for mobile ad networks, with setup requirements that include SDKs, adapters and an Ad Exchange account. Its sequential calls and unfilled-request behavior are important limits to consider.
Visit Google Ad Manager App MediationThe facts
| Adjust | Google Ad Manager App Mediation | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | Not published |
| Runs on | Android, API, iPhone, Web, Windows | Android, iPhone, Web |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 3 | 1 |
| Maker | Not published | Not published |
| Website | adjust.com | admanager.google.com |
| On ad tech software | #1 of 21 | #2 of 21 |
Adjust: what it does well
- Connects touchpoints across five platform categories
- Datascape includes reports, dashboards, and visualizations
- Audience tools support A/B testing custom groups
- Base includes up to 1,500 monthly attributions
What to know first
- Core and Enterprise pricing requires contacting sales
- Growth Solutions are paid add-ons
- Base support is English email-only
Google Ad Manager App Mediation: what it does well
- Yield groups control eligible networks for requests.
- Networks are ordered by expected yield.
- Ad inspector can check fill and mediation details.
- Supports rewarded and rewarded interstitial formats.
- Listed plan is free.
What to know first
- Requires an Ad Exchange for mobile apps account.
- A serving chain is limited to 50 networks.
- Sequential calls in longer chains risk greater latency.
- Unfilled requests do not return automatically to the ad server.
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