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World desk5 min

Choose a Data Broker Removal Service by Coverage and Cost

No data broker removal service is a universal winner. Compare current site coverage, repeat-request practices, reporting, privacy terms, geography, and total cost before choosing.
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There is no evidence-based universal winner among data broker removal services. Incogni is worth considering if you want recurring opt-out requests to brokers it supports; Optery may suit people who prioritize plan-based coverage, exposure visibility, and custom-removal options. DeleteMe is also a candidate, but the strongest comparison figure available for it is a historical 2025 study count, not a current coverage promise. Choose by checking the specific sites covered, repeat-request practices, reporting, personal-data requirements, country availability, and total cost—not by headline broker counts alone.

What a data broker removal service can—and cannot—do

These services automate requests to remove or suppress information from brokers and people-search sites they support. They do not erase a person’s information from the entire internet. A broker may not be covered, may respond slowly, or may later republish information; coverage lists and broker opt-out processes also change. The 2025 Proceedings on Privacy Enhancing Technologies study found that the ten services it examined covered 1,759 distinct brokers collectively, while emphasizing that coverage represented only a limited subset of the broader broker ecosystem.

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That study also found that coverage lists can change over time: Optery added 281 brokers during the study’s observation period. This is a historical change during that collection period, not a forecast or a current measure of its growth.

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How the services compare on the available evidence

The figures below come from different sources and methods, so they are not a like-for-like ranking. Vendor coverage numbers are company-reported; study counts are historical measurements from the study’s collection period. A higher number does not establish how many records a service will find or remove for a particular person.

Service Coverage evidence Other supported details What the evidence does not establish
Incogni Its pricing page reports 420+ brokers covered, a vendor-reported figure accessed in 2026. The Standard plan says it handles opt-out requests for every public and private broker covered by the service. The company also reports 245+ million removal requests completed to date. It says broker response times can range from hours to weeks. The figures do not independently verify successful removal for every customer or broker. The supplied evidence does not specify a request cadence beyond describing recurring protection.
Optery Its Ultimate plan lists 635+ sites with Expanded Reach, or 405+ without Expanded Reach, on its pricing page accessed in 2026. These are vendor-reported, plan- and setting-dependent counts. Ultimate lists unlimited custom removal requests and outdated-content submissions for major search engines. Core and Extended list lower coverage. The 2025 study measured 743 brokers during its collection period. The historical study count is not a current plan count, and the supplied evidence does not provide current prices for its plans.
DeleteMe The 2025 study measured 759 brokers during its collection period. The study offers a dated comparison point for the service. The measured count is not a current coverage promise. Current plan coverage, features, and price are not stated in the available evidence.

Incogni’s pricing page gives an example Standard individual annual price of $7.99 per month, or $95.88 billed yearly. Treat that as the example shown on the page accessed in 2026, not a guaranteed checkout price: confirm the current amount, billing term, and cancellation and refund conditions before subscribing. Comparable current prices for Optery and DeleteMe are not stated here.

Which service may fit your priorities?

Choose Incogni if recurring opt-outs are your main priority

Incogni is a candidate if you want the service to handle requests to the public and private brokers included in its coverage and to continue recurring protection. Its vendor-reported coverage count and request total provide scale indicators, not a guarantee that a specific site will remove your information. The company says response times vary from hours to weeks, so do not expect every request to resolve at once.

Consider Optery if plan-level visibility and custom requests matter

Optery’s pricing page distinguishes coverage by plan and, for Ultimate, by whether Expanded Reach is enabled. Ultimate also lists unlimited custom removal requests and outdated-content submissions for major search engines. Check what is included in the plan and setting you would actually buy; the largest number on the page does not describe every tier.

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Keep DeleteMe on the shortlist only after checking its current details

The 2025 study’s 759-broker measurement makes DeleteMe relevant to a historical comparison, but it cannot tell you its current coverage or current plan terms. Before choosing it, confirm its live broker list, recurring-request approach, reporting, and total price directly with the provider.

What to check before paying

  1. Match the coverage to your exposure. Look for a named, current list of brokers and sites, and confirm whether the count applies to your plan, country, or an optional setting. A site count, broker count, and removal-request count measure different things.
  2. Understand how repeat requests work. Ask whether the service checks again and resubmits requests when information reappears, how often it does so, and whether it shows request status. A one-time opt-out is different from recurring monitoring.
  3. Check what proof or visibility you receive. Find out whether you can see matched listings, submitted requests, outcomes, and unresolved sites. A large coverage figure is less useful if you cannot tell what happened to your records.
  4. Review custom-removal limits. Confirm whether you can request action on sites outside the standard list, whether that is included in your tier, and whether search-engine outdated-content submissions are offered.
  5. Assess the service’s own data handling. Removal providers need identifiers to find records and submit requests. The 2025 study flags this as a privacy consideration, including the risk of breach or resale. Check which identifiers are required, how they are stored, the provider’s retention and deletion terms, and its current privacy and security disclosures.
  6. Confirm geography and contract terms. Verify that the service operates where you live and supports the relevant jurisdiction. Compare annual cost, household coverage, billing, cancellation, and refund terms; do not assume that a plan name or advertised price applies in every country or at checkout.
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How to make a practical choice

Start with the sites where your information is visible or the types of information you most want removed. Compare those sites against each provider’s current supported list, then check whether requests recur and whether you can review their status. Next, weigh the personal identifiers the provider asks you to share against its privacy and deletion terms. Finally, compare the full cost and contract conditions for the plan and geography you would use.

If you cannot confirm a provider’s live coverage, repeat-request process, or privacy terms, treat that as an unanswered question rather than inferring an advantage from its advertised count. None of the available evidence supports naming one service as best for everyone.

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