ASOS says an unauthorized customer notification was sent on 6 October 2026 and that it is investigating activity involving third-party platforms used to communicate with customers. The investigation is ongoing: ASOS says names and contact details may have been accessed, but it does not currently believe payment card information or account passwords were affected. The company tells customers to ignore the notification and not click its external link.
Was ASOS hacked?
ASOS confirmed an unauthorized customer notification was sent at around 10 a.m. on 6 October. The company said it was investigating unauthorized activity involving third-party platforms it uses to communicate with customers, had restricted access to those platforms, and was working with specialist advisers and relevant authorities. Its regulatory announcement and customer notice describe an ongoing investigation, not a completed forensic account.
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That distinction matters: the notification is confirmed, but the available official statements do not establish the technical entry route, whether information was actually taken out of systems, or how many customers were affected. ASOS says it will provide further information when confirmed.
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What did the ASOS notification say?
Reporting by The Guardian says the message claimed that ASOS’s Snowflake instance had been compromised and threatened a leak. That is a claim in the unauthorized message, not a cause confirmed by ASOS in its official statements. The statements reviewed do not confirm Snowflake access or identify an attacker.
#1 Best Overall
- Redeem your gift card by visiting to asos website (Note: You must have the browsing country set to the USA)- super simple.
- Click the button that reads 'LET'S GO!'
- Input your 19-digit code, 8 digit PIN and email address that you purchased your ASOS gift card with from Amazon USA
- Tick the 'I'm not a robot' box and then click 'Next'.
- A 16-digit code will now appear on screen, this is your activated ASOS gift card!
What information may have been accessed?
ASOS says basic personal information, including names and contact details, may have been accessed. It also says it does not believe payment card information or account passwords were impacted. These are the company’s current assessments while the investigation continues, not final findings.
ASOS has not confirmed an affected-customer total or a volume of data accessed or exfiltrated. Its stated 16.5 million active customers across more than 100 markets is general company background, not an incident count.
Rank #2
- Redeem your gift card by visiting to asos website (Note: You must have the browsing country set to the USA)- super simple.
- Click the button that reads 'LET'S GO!'
- Input your 19-digit code, 8 digit PIN and email address that you purchased your ASOS gift card with from Amazon USA
- Tick the 'I'm not a robot' box and then click 'Next'.
- A 16-digit code will now appear on screen, this is your activated ASOS gift card!
Was my ASOS account affected?
The UK National Cyber Security Centre advises ASOS customers to assume they are affected even if they did not receive the notification. That broad precaution does not mean ASOS has confirmed that every customer’s information was accessed. The NCSC notice offers the practical guidance for customers while the scope is still unknown.
What should I do if I got the notification?
- Do not click or engage with the external link. ASOS says to disregard the unauthorized notification.
- Do not respond to the message. Use ASOS’s official customer-care channels if you need to contact the company. ASOS also explains how to recognize its communications in its “How do I know I’m talking to ASOS?” guidance.
- Do not change your ASOS password solely because of this notice. ASOS says it is not currently asking customers to change their password or take another action. It says it will contact affected customers directly if that advice changes.
If you already clicked the link or entered information, the current ASOS notice does not provide a separate incident-specific recovery instruction. Avoid further interaction with the message and contact ASOS through its official site for advice.
Quick Recap
Best Value
- Gift Cards are shipped active and ready for use.
- This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
- To access your card information safely, type the complete website address shown on your Gift Card (MyGift.GiftCardMall.com) directly into your browser's address bar. Don't use search engines or shortened versions of the website address, as these may lead you to fake or fraudulent sites. Do not provide any Gift Card details (example: Card Number) to someone you do not know or trust. If you believe you've reached an illegitimate website, contact cardholder service at 1-888-524-1283. Be cautious of phishing sites, there are a variety of scams in which fraudsters try to trick others into paying with gift cards.
- To report your Lost or Stolen Physical Visa Card, call Customer Service 24/7 at 1 (888) 524-1283 to cancel your Gift Card as soon as you can. You will be asked to provide the Gift Card number and other identifying information.
- Use your Visa Gift Card in the U.S. everywhere Visa debit cards are accepted, including online.
Rank #4
- Redeem your gift card by visiting to asos website (Note: You must have the browsing country set to the USA)- super simple.
- Click the button that reads 'LET'S GO!'
- Input your 19-digit code, 8 digit PIN and email address that you purchased your ASOS gift card with from Amazon USA
- Tick the 'I'm not a robot' box and then click 'Next'.
- A 16-digit code will now appear on screen, this is your activated ASOS gift card!
Rank #3
- Redeem your gift card by visiting to asos website (Note: You must have the browsing country set to the USA)- super simple.
- Click the button that reads 'LET'S GO!'
- Input your 19-digit code, 8 digit PIN and email address that you purchased your ASOS gift card with from Amazon USA
- Tick the 'I'm not a robot' box and then click 'Next'.
- A 16-digit code will now appear on screen, this is your activated ASOS gift card!
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