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What Article structured data does
Structured data is machine-readable information embedded in a web page. Article markup describes an article and can clarify details such as its headline, images, publication date, modification date, and author. Google says it can help the search engine understand news, blog, and sports article pages and may support better title text, images, and date information in Search and other Google properties, including Google News and Google Assistant. Google’s Article documentation explains the supported markup.
Markup communicates information; it does not dictate how Google displays a page. Search systems choose whether and how to use that information.
Choose the right Schema.org type
Google’s Article structured data documentation covers three types. Choose the most specific one that accurately describes the page:
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NewsArticlefor a news article.BlogPostingfor a blog post.Articlewhen the broader article type fits better.
Google does not specify required properties for Article structured data. Add the relevant properties you can support accurately rather than treating an example as a mandatory checklist. Commonly useful properties include headline, image, datePublished, dateModified, and an author object with a name and, when available, a profile URL. See Google’s examples and property guidance.
Choose a markup format
Google supports JSON-LD, Microdata, and RDFa for structured data, and recommends JSON-LD for rich-result eligibility. The main practical difference is how each format is authored and maintained in your site’s content system; the format itself does not promise a different ranking or display outcome. Google’s introduction to structured data describes the supported formats.
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| Format | How it is maintained |
|---|---|
| JSON-LD | Structured data is written as a JSON block, typically separate from the visible HTML content. Google recommends this format. |
| Microdata | Properties are added as attributes within the page’s HTML elements. |
| RDFa | Properties are added to HTML using RDFa attributes. |
For many sites, JSON-LD is convenient to generate from CMS fields. Whichever format you use, ensure the resulting values accurately represent the page.
How to add Article markup
- Select the page and type. Add markup to the individual article page it describes, using
NewsArticle,BlogPosting, orArticleas appropriate. - Map reliable page information. Populate applicable fields such as headline, image, publication and modification dates, and author. Use values that match the content readers can see; leave out properties you cannot substantiate.
- Generate it in your site system. Add JSON-LD in the page template or CMS when practical. A CMS plugin may simplify setup, but check the output it produces rather than assuming it is correct.
- Run Google’s Rich Results Test. Test a representative page and fix errors that affect eligibility. The test checks markup; it does not guarantee Google will display a rich result.
- Deploy and inspect the live page. Use Search Console’s URL Inspection to check the deployed URL and confirm Google can access it. Allow time for crawling and reprocessing after changes.
For search eligibility, do not block the page from Google with robots.txt, a noindex directive, or access controls. Image URLs included in the markup should also be crawlable and indexable. Follow the general structured data policies and any applicable feature-specific policies.
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Special cases: series and gated articles
Multi-part articles
For a multi-part article, Google says the canonical URL should point to each individual page or to a view-all page—not simply to page one of the series. See the Article documentation for its guidance.
Subscription or registration-gated content
If readers need a subscription or registration to access content, consult Google’s separate guidance for subscription and paywalled content markup. Article markup alone does not describe the access conditions.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What Article markup can—and cannot—do
Correct markup can help Google interpret article details, but it cannot guarantee a rich result or a particular presentation. Google may show a standard text result or choose another display. Google’s structured data policies state that correctly marked-up pages are not guaranteed to appear with a rich result.
- Article markup is not a promise of higher rankings or more traffic.
- It is not a requirement for eligibility for Google News features such as Top Stories.
- Markup must not describe hidden, misleading, or irrelevant content; it should agree with what readers can see.
- A structured-data manual action removes rich-result eligibility, but Google says it does not affect web-search ranking.
For a policy issue, review the affected page and markup against Google’s structured data policies, correct any mismatch, and follow the applicable Search Console process. Eligibility still depends on Google’s systems and the page’s compliance.
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