ZOE

What ZOE is

ZOE is a nutrition app for people who want to make food choices with guidance grounded in nutrition science and mindful eating. Its Processed Food Risk Scale helps users assess processed foods, distinguishing those marked high-risk from options that may fit within a healthy, diverse diet. Users can photograph meals and snacks to receive scores and suggestions for healthier options; those results draw on AI and scientific research. Meal scores take into account factors such as blood sugar and fat impact, macronutrient balance, and fiber content.

The app supports food and progress tracking through daily scores, streaks, and achievable goals, without calorie counting. The basic ZOE App is a free download. ZOE Plus adds personalised scores, unlimited learning, and an ad-free experience for $15.99 per month or $99.99 per year. It is available on Android and iOS. ZOE says its program is available in the continental United States, Hawaii, and the UK, though testing and membership products are unavailable in New York. ZOE describes the app as a general wellness product, not intended to diagnose or treat medical conditions. Its privacy policy says meal photo logging may collect photo metadata, including the date, time, and precise location where a photo was taken.

Who it suits

ZOE suits people who want food guidance based on meal photos, nutrition scores, and processed-food risk information. It may also suit users who want to track daily progress and goals without counting calories, with additional learning and personalised scores available through ZOE Plus.

Limits

The free ZOE App does not include the personalised scores, unlimited learning, and ad-free experience described for ZOE Plus. Testing and membership products are unavailable in New York.

Getting started

1. Visit the ZOE app website
2. Download the app on Android or iOS
3. Start with the free ZOE App plan
4. Subscribe to ZOE Plus through the phone’s App Store subscriptions settings if you want its additional features

Verdict

Choose ZOE if you want nutrition guidance from meal photos, food risk information, and progress tracking without calorie counting. Look elsewhere if you need a product intended to diagnose or treat a medical condition, or if you need ZOE testing or membership products in New York.