Purpose: Zapo CRM is a lead management platform for small businesses to nurture leads into paying customers.
Roofing: The roofing page describes it as free CRM software for roofers to manage prospects and grow sales.
Lead and deal management: The CRM manages leads, contacts and deals, with a visual deal pipeline and lead alerts.
Communications: Users can email, call and send SMS messages to contacts from the platform.
AI calls: Call Assistant records, transcribes, categorises and summarises calls and extracts key contact data.
Reporting: Reporting includes lead funnels, deal metrics, call metrics and ROI calculations for Zapo marketing spend.
Zapo integration: Loop sends value data from Zapo CRM back into Zapo Ads to help optimise campaigns for valuable leads.
Data import: The maker says customers can import data from other applications using CSV files.
Availability: Zapo CRM is currently available only to Zapo customers, with no public release date stated.
Usage charges: Calls, call recording and transcription, Call Assistant, SMS, call storage and data storage can incur metered usage fees.
Support: The maker directs users to its help centre or team chat for assistance.
Privacy: Zapo says it is committed to protecting privacy and identifies Zapo Limited as the data controller in its privacy policy.
Audience: Zapo describes its mission as helping local businesses find and win new customers.
Company history: The company says its founders launched Get Work in February 2018 as a lead generation service for roofing contractors.

Where it ranks on Freedom251

Best Construction CRM Software in 2026#2 of 42

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Sources

zapo.com/crm/pricing· checked 4 Oct 2026
zapo.com/crm/roofing· checked 4 Oct 2026
zapo.com/privacy-policy· checked 4 Oct 2026
zapo.com/about· checked 4 Oct 2026