Whitelabel

Whitelabel suits nonprofit teams that want core donation and campaign operations alongside AI-assisted supporter communications and donor summaries. Its integrations are intended to sit over an existing website, CRM, and calendar, which is useful for organizations that do not want to replace those systems. The trade-off is a 3.5% platform charge on every gift and a premium-action limit whose amount is not given.

Overview

Whitelabel combines donation experiences, recurring giving, matched giving, campaigns, supporter inboxes, events, and forms in one fundraising platform. That breadth can reduce the need to assemble separate tools for common fundraising activities, particularly for small or midsize teams with limited operational capacity.

Its AI agents use verified organizational content and cite their answers, making responses easier for staff to review. AI Journeys tailor outreach to individual supporters and can escalate higher-value decisions for human review instead of treating every interaction as fully automated. DonorCardAI turns information an organization already holds into supporter briefs, which can help fundraisers prepare for conversations without manually assembling each record.

Whitelabel says its connectors provide two-way synchronization with an organization’s website, CRM, and calendar. That approach is more suitable for teams extending an established stack than for teams seeking a standalone replacement, but the practical value will depend on compatibility with those systems.

Payment processing uses a licensed PCI-DSS Level 1 facilitator, tokenized card details, and SOC 2 Type II controls. The company also describes its systems as SOC 2 and HIPAA compliant and cites data minimization, access controls, and human oversight. Those measures are relevant when donor and payment data are involved.

Key features

• Fundraising suite: Donation experiences, recurring and matched giving, campaigns, events, forms, and supporter inboxes cover a broad set of nonprofit workflows in one product.
• AI agents with citations: Agents ground answers in verified organizational material and show their supporting basis, giving staff a way to review responses before relying on them.
• Personalized journeys: AI Journeys adapt outreach by supporter and can return consequential choices to people for approval, a better fit for teams that want automation with oversight.
• DonorCardAI briefs: Supporter summaries are generated from existing records, potentially reducing preparation time for donor-facing staff.
• Matching-gift operations: Double the Donation is used to identify eligible donors and estimate employer matches. Eligibility lookup, submission tracking, and match-revenue reporting support the process from discovery through measurement.
• Connected systems: CRM integration and two-way connectors are designed to keep fundraising activity aligned with existing web, calendar, and database tools.
• Multichannel outreach: Outreach can use multiple channels, giving teams more ways to engage supporters than a single-channel workflow.

Pricing

The Whitelabel plan costs free, billed per gift. There are no monthly fees, setup fees, or contracts, and the plan allows unlimited campaigns and donors. It includes eligibility lookup, automated donor outreach, submission tracking, match-revenue reporting, CRM integration, and multichannel outreach.

The absence of a subscription makes this plan a plausible starting point for organizations that need broad functionality without a recurring software bill. It is not fee-free fundraising: Whitelabel charges a 3.5% platform fee per gift, while card and bank costs are passed through at cost. Donors are asked to cover those charges by default, although the organization should consider how that choice affects conversion and donor experience.

The pricing page also states that premium actions have a clear monthly cap but does not give the cap amount. Teams using AI outreach heavily should therefore model usage conservatively and confirm the allowance before committing. No separate paid tiers or trial terms are provided.

Platforms

Whitelabel is offered on the web. Its connectors are intended to work with an organization’s existing website, CRM, and calendar rather than requiring those systems to be abandoned.

Who it's for

Whitelabel is aimed at nonprofit teams that want donation and campaign infrastructure plus AI-supported outreach and donor preparation. It is strongest for organizations willing to pay a per-gift fee in exchange for a broad toolset and who already operate systems that can use its connectors. The separate Lab engagement is for nonprofits seeking custom AI products and experiences, beginning with a pro-bono working session.

Pros and cons

Pros

• Broad fundraising coverage: Giving, campaigns, events, forms, inboxes, and matching-gift workflows are combined in one platform.
• Reviewable AI: Cited answers, verified source content, and human review options provide more control than purely opaque automation.
• No subscription commitment: The plan has no monthly or setup fee, no contract, and unlimited campaigns and donors.
• Operational integration: Two-way CRM, website, and calendar synchronization can preserve existing processes.

Cons

• Per-gift cost: The 3.5% platform fee is charged on every gift, in addition to pass-through card and bank costs.
• Unclear premium capacity: The monthly premium-action cap is not quantified, complicating forecasts for intensive AI use.
• Web-only access: Teams needing native mobile applications are not served by the stated platform availability.

Alternatives

Nonprofit Matching Gift Software is a broader category guide for comparing matching-gift products. Givebutter is worth considering when you want a freemium service with Android, iOS, and web access, plus donation forms, fundraising pages, events, auctions, and donor CRM in its free-forever plan.

Amply fits teams seeking a matching-gift-focused option with a free limited plan, a $5.00 USD-per-contact Standard plan, and custom packages. Better Giving is the alternative when self-hosting, public code, and use of your own payment gateway are priorities.

BetterWorld offers a free tier with a 0% platform fee, while paid-fee Flex and Partner options provide another pricing structure. GoFundMe Pro is aimed at nonprofits under $1 million in annual revenue and offers an Essentials plan with no subscription or setup fee.

Anthology Encompass, DonorOS, and GivingFuel are alternatives with different product and pricing approaches; GivingFuel publishes Starter at $9 a month and All-In at $59 a month.

Verdict

Choose Whitelabel if your nonprofit wants a wide fundraising toolkit connected to its existing systems, with cited AI agents, personalized outreach, donor briefs, and matching-gift tracking in the same service. Look elsewhere if a 3.5% fee on every gift is too costly, if you need a known ceiling for premium AI actions, or if native mobile apps are essential.