Whitelabel is a web-based AI fundraising platform for nonprofit teams. Its fundraising tools include donation experiences, recurring giving, matched giving, campaigns, supporter inboxes, events, and forms. AI agents use an organization’s verified content to answer questions and cite their answers. AI Journeys tailor outreach to each supporter and can send higher-value decisions to a person for review. DonorCardAI creates supporter briefs from information the organization already holds. Whitelabel says it works alongside an organization’s website, CRM, and calendar, with connectors that sync in both directions with existing tools. Its matching-gift feature uses Double the Donation to identify eligible donors and estimate employer matches. The listed Whitelabel plan is free, billed per gift, with card and bank costs passed through at cost. It includes unlimited campaigns and donors, with no monthly fees, setup fees, or contracts. The pricing page also lists a 3.5% platform fee per gift and says donors are asked to cover fees by default. The maker says payments use a licensed PCI-DSS Level 1 facilitator, tokenize card details, and apply SOC 2 Type II controls. Whitelabel describes its systems as SOC 2 and HIPAA compliant, with data minimization, access controls, and human oversight. The company is Whitelabel Corporation, based in Austin, Texas.
Who it is for
Whitelabel is for nonprofit teams that want fundraising tools alongside AI-supported donor outreach and supporter information. Its connectors and two-way sync suit organizations working with an existing website, CRM, and calendar.
What is good
- Fundraising tools cover donations, campaigns, events, and forms.
- AI agents use verified organizational content and cite answers.
- AI Journeys personalize supporter outreach.
- DonorCardAI builds briefs from information an organization already holds.
- Plan includes unlimited campaigns and donors.
- Connectors offer two-way sync with existing tools.
What to know first
- A 3.5% platform fee applies per gift.
- Card and bank costs are passed through at cost.
- The monthly cap on premium actions has no stated amount on the pricing page.
Verdict
Choose Whitelabel if your nonprofit wants donation and campaign tools alongside AI-supported outreach and donor briefs. Its listed plan has no monthly fee, setup fee, or contract, but gifts carry a 3.5% platform fee plus card and bank costs. The unstated premium-action cap may matter when estimating use.
Get started with Whitelabel
- Visit Whitelabel’s website and use its web platform.
- Connect the platform with your organization’s website, CRM, or calendar using its connectors.
- Review the per-gift platform fee and passed-through card and bank costs before accepting gifts.
- Use the free 20-minute AI strategy call if you want to discuss strategy.
What the free plan stops at
The pricing page describes a monthly cap on premium actions but does not give its amount. The listed plan charges 3.5% per gift, with card and bank costs passed through at cost.
Questions about Whitelabel
What does Whitelabel cost?
The Whitelabel plan is listed at no cost, billed per gift. It also lists a 3.5% platform fee per gift, with card and bank costs passed through at cost.
Is there a free plan?
Yes. The listed plan has no monthly fees, setup fees, or contracts, and includes unlimited campaigns and donors.
What platform is available?
Whitelabel is available on the web.
Does Whitelabel connect to existing tools?
It works on top of an organization’s website, CRM, and calendar. Its connectors offer two-way sync with existing tools.
Who makes Whitelabel?
The company is Whitelabel Corporation, based in Austin, Texas. Its founders are Ralf Alwani and Jak Spencer.
How are matching gifts handled?
Whitelabel uses Double the Donation to identify eligible donors and estimate employer matches.
Whitelabel plans and pricing
All plansCompared on nonprofit matching gift software
- Free plan
- No
- Eligibility lookup
- Yes
- Automated donor outreach
- Yes
- Submission tracking
- Yes
- Match revenue reporting
- Yes
- CRM integration
- Yes
- Outreach channels
- multichannel
