Amply

Amply is software for nonprofits that want to identify and manage employer matching gifts alongside donations. It is best suited to teams seeking donor follow-up and match reporting within their fundraising workflow. Its focus is useful, but donors remain responsible for recording gifts in employer portals when required.

Overview

Amply links eligibility checks, donor submission steps and nonprofit-side tracking. Donors can begin a match on the donation form or return to it from the receipt, giving them a prompt at either stage. The service checks employer criteria such as minimum gift amounts and nonprofit classifications, using a database that covers over 4,000 matching programs and is updated with new companies weekly. That reach can help surface potential matches across a varied donor base, though eligibility still depends on each employer’s rules.

Its workflow can reduce administrative chasing, but does not eliminate donor effort. Some employers require donors to record the gift in a company portal, and Amply cannot submit that request for them. Its support team can follow up with donors and companies, but the portal step remains a meaningful limitation for organizations hoping to make matching fully automatic.

Key features

Donor submissions and outreach

Donors can use auto-filled electronic forms with e-signature or submit through their company portals. Automated outreach runs by email, and Amply’s customer service team can follow up with donors and companies to help complete the match process. This combination gives nonprofits a way to keep matches moving, while leaving the required portal action with the donor.

Tracking and reporting

The nonprofit portal brings together match statuses, analytics, revenue and activity reports, and matching trends. Eligibility lookup, submission tracking and match revenue reporting make the service most relevant to organizations that want visibility into the pipeline as well as donor prompts, rather than a standalone lookup tool.

Integrations and security

Amply integrates with fundraising platforms including Classy, OneCause, Maguire and MobileCause, and partners with CRMs, cause marketing platforms and rewards programs. APIs and webhooks support custom integrations; setup can include partner activations, documentation and sample code. Amply says it does not store payment information, uses privately hosted servers and encrypts data. Its privacy policy says it does not sell or rent personal information and retains donor data for three years from the donor’s last gift.

Pricing

Amply uses a freemium model. The Freemium plan costs nothing and has feature limits, with no flat fees. It is a sensible starting point for nonprofits that want to try a matching-gift workflow without a flat charge, but the feature limits may constrain teams with broader needs.

Standard is priced on request and includes everything. Because the price is per contact, nonprofits should weigh that basis against their donor-contact volume. Custom pricing is intended typically for nonprofits with donation volume of $5M+; it is the option for organizations at that scale seeking a tailored package.

Platforms

Amply is described as a web-based donation-page service and nonprofit portal, with APIs for integrations. No operating-system requirements are stated, so it is best considered a web and integration-focused service rather than a downloadable app.

Who it's for

Amply is aimed at nonprofits of all sizes that want to encourage employer matches, monitor their status and report match revenue. It can also manage specific company campaigns or fundraisers without a formal matching program, which makes it relevant beyond organizations with an established matching-gift initiative. Teams that need donors to avoid employer-portal steps should look elsewhere or account for that remaining task.

Pros and cons

• Broad matching-program coverage: The database covers over 4,000 programs and receives weekly company updates, helping nonprofits check potential eligibility across employers.
• Connected workflow and reporting: Donors can start from a donation form or receipt, while nonprofits can track statuses, activity and revenue in a portal.
• Integration flexibility: Named fundraising integrations plus APIs and webhooks give teams routes to connect existing systems.
• Donor portal work remains: When an employer requires its own portal, the donor must record the gift personally, limiting how fully the process can be automated.
• Standard is contact-priced: The price on request charge makes donor-contact volume an important part of the plan decision.

Alternatives

For a broader fundraising suite, Givebutter offers donation forms, fundraising pages, events, auctions, donor management and CRM on its Free forever plan at no cost, billed monthly; it also has a free trial. BetterWorld is another web-based free-plan option, with a 0% platform fee on Free and a 2.2-5% platform fee on Flex, plus standard payment processing fees on both; it may suit teams comparing platform-fee structures.

GoFundMe Pro may fit nonprofits seeking a broader core product suite: its Essentials plan is designed for organizations with annual revenue under $1 million and has zero subscription fees and setup costs, though additional fees and add-ons apply. Whitelabel is a web option with no monthly or setup fees and no contracts, charging per gift with card and bank costs passed through at cost.

DonorOS is another paid web option. GivingFuel may suit organizations comparing fixed monthly plans: Starter is $9 a month for annual online giving under $100,000, with a 2% platform fee and one admin account; All-In is $59 a month for annual online giving under $1M with a 1% platform fee.

For employer-giving needs beyond matching gifts, FrontStream Matching Gifts includes in-kind donation management, employee giving campaigns, volunteer-hour tracking and Gusto integration. GiveCampus GC Outreach is an alternative focused on outreach, with email and texting quotas varying by plan.

See the Nonprofit Matching Gift Software directory for more options in the category.

Verdict

Amply is a strong fit for nonprofits that want matching-gift eligibility, donor follow-up and match reporting joined to fundraising operations. Its database, portal reporting and integration options address the administrative work around matches. Choose it when those capabilities matter more than complete automation; look elsewhere if your priority is removing the donor’s required employer-portal submission.