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WhatFlow
What WhatFlow is
WhatFlow gives Shopify merchants tools for WhatsApp marketing, customer support, and order automation. Its order features include WhatsApp confirmations, fulfillment alerts, and automatic reply rules. For abandoned checkouts, WhatFlow can run a three-stage recovery sequence using dynamic coupons and one-click cart restoration. WhatFlow Inbox brings shared WhatsApp conversations together with Shopify customer and order context, so support teams can refer to relevant store details while handling messages. FlowSense draws on Shopify purchase history, browsing affinities, and support interactions to tailor recommendations and answers.
The service runs on the web and supports WhatsApp. Merchants connect through the Official Meta Cloud API using their own Meta Business API account. Integrations include Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge. A Free plan is available, and paid plans start at $4.99 a month. Message allowances and additional message rates vary by plan. Meta conversation fees are billed directly by Meta according to recipients’ countries, without a WhatFlow markup. Paid plans offer a seven-day trial with access to features and templates. WhatFlow says credentials are encrypted at rest with AES-256-GCM and traffic uses TLS 1.3.
Who it suits
WhatFlow suits Shopify merchants that use WhatsApp for order updates, checkout recovery, and customer support. It may also fit teams that want a shared inbox with Shopify context or tailored recommendations based on store activity.
What it does well
- Automates WhatsApp confirmations, fulfillment alerts, and replies.
- Offers three-stage checkout recovery with dynamic coupons.
- Shared inbox displays Shopify customer and order context.
- FlowSense tailors recommendations and answers using Shopify activity.
- Integrates with Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge.
What to know first
- Requires the merchant’s own Meta Business API account.
- Supports WhatsApp only.
- Message usage charges apply above each plan’s included allowance.
- Meta conversation fees are billed separately by Meta.
Limits
The Free plan includes the first 100 messages sent, then charges $0.01 per unit. Paid tiers include different message allowances and per-unit rates, and Meta conversation fees are billed separately based on recipients’ countries.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | Plus usage charges · First 20,000 Messages Sent free · 20,001+ Messages Sent $0.0025 per unit | $29 a month |
| Starter | Plus usage charges · First 2,000 Messages Sent free · 2,001+ Messages Sent $0.005 per unit | $4.99 a month |
| Scale | Plus usage charges · First 40,000 Messages Sent free · 40,001+ Messages Sent $0.002 per unit | $49.99 a month |
| Ultimate | Plus usage charges · First 75,000 Messages Sent free · 75,001+ Messages Sent $0.0015 per unit | $99 a month |
| Plus | Plus usage charges · First 5,000 Messages Sent free · 5,001+ Messages Sent $0.004 per unit | $9.99 a month |
| Free | Plus usage charges · First 100 Messages Sent free · 101+ Messages Sent $0.01 per unit | On request |
As whatflow.tech lists them, read 5 Oct 2026. The maker's own page has the final word.
Getting started
- Open the WhatFlow website.
- Choose the Free plan or a paid plan; paid plans include a seven-day trial.
- Create or use your own Meta Business API account.
- Connect through the Official Meta Cloud API.
- Use WhatFlow on the web to configure WhatsApp features and available integrations.
Verdict
Choose WhatFlow if your Shopify business wants WhatsApp order automation, checkout recovery, and support in a shared inbox. Compare the plan’s message allowance and per-message rate with your expected usage, and account for Meta’s separate conversation fees.
Questions
Is WhatFlow free?
Yes. The Free plan includes the first 100 messages sent; additional messages are charged at $0.01 per unit.
How much do paid plans cost?
Paid plans start at $4.99 a month. Starter is $4.99 a month, Plus $9.99 a month, Growth $29 a month, Scale $49.99 a month, and Ultimate $99 a month. Each has its own included message amount and additional per-unit rate.
Is there a free trial?
Paid plans include a seven-day free trial with access to features and templates.
What platforms and channel does it support?
WhatFlow is web-based and supports WhatsApp.
What account is needed to connect WhatsApp?
Merchants need their own Meta Business API account to connect through the Official Meta Cloud API.
Which integrations are listed?
WhatFlow lists Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge.
Facts from WhatFlow's own pages
- AI assistant
- FlowSense analyzes Shopify purchase history, browsing affinities, and support interactions to provide tailored recommendations and answers. · whatflow.tech, 5 Oct 2026
- Cart recovery
- The features page describes a three-stage abandoned checkout recovery sequence with dynamic coupons and one-click cart restore. · whatflow.tech, 5 Oct 2026
- Compliance
- The security page claims GDPR, UK GDPR, and CCPA compliance and says data erasure webhooks run within 48 hours after uninstallation or a customer request. · whatflow.tech, 5 Oct 2026
- Integrations
- The integrations page lists Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge integrations. · whatflow.tech, 5 Oct 2026
- Meta API billing
- The pricing page says Meta conversation fees are billed directly by Meta based on recipients’ countries, with no WhatFlow markup. · whatflow.tech, 5 Oct 2026
- Order automations
- The pricing page lists automated fulfillment alerts, WhatsApp order confirmations, and smart auto-reply rules among its features. · whatflow.tech, 5 Oct 2026
- Privacy
- WhatFlow says it does not sell, rent, share, or analyze customer contact lists for third-party advertising. · whatflow.tech, 5 Oct 2026
- Product
- WhatFlow provides WhatsApp marketing, customer support, and order automation tools for Shopify merchants. · whatflow.tech, 5 Oct 2026
- Requirement
- The pricing page says merchants need their own Meta Business API account to connect through the Official Meta Cloud API. · whatflow.tech, 5 Oct 2026
- Security
- The security page says credentials are encrypted at rest with AES-256-GCM and traffic uses TLS 1.3. · whatflow.tech, 5 Oct 2026
- Support and enterprise
- WhatFlow offers custom data processing addenda for Shopify Plus and enterprise brands processing high-volume European or international customer traffic. · whatflow.tech, 5 Oct 2026
- Trial
- The pricing page offers a seven-day free trial on paid plans with full access to features and templates. · whatflow.tech, 5 Oct 2026
- WhatsApp inbox
- WhatFlow Inbox lets support teams handle shared WhatsApp conversations and view Shopify customer and order context. · whatflow.tech, 5 Oct 2026
Where WhatFlow stands on Freedom251
- WhatsApp Marketing Software#17 of 72