Webtrends Optimize

What Webtrends Optimize is

Webtrends Optimize is a conversion rate optimisation platform for experiments, personalisation, and recommendations across web and mobile. It supports A/B and A/Bn tests, full and fractional factorial multivariate tests, URL split testing, personalisation, and multi-armed bandits. Teams can implement experiments through a website JavaScript tag, server-side methods, REST or JSONP APIs, or stateful URL redirects. A no-code widget builder creates hello bars, lightboxes, lower-corner promotions, and signup prompts for push notifications. Its recommendation engine uses browsing and sales data to suggest products or content. Reporting includes views, conversions, lift, chance to beat control, and significance calculations. Named integrations include Google Analytics, Adobe Analytics, Hotjar, FullStory, and Slack. Data is retained for 12 months by default, and raw event data can be exported to CSV from the interface. The company says accounts, projects, experiments, targets, users, and sub-domains are unlimited, and data is not sampled. The 30-day trial provides unrestricted access without a credit card or purchase commitment. Websites with fewer than 10,000 monthly sessions are eligible for a free account with the same features as the paid version; other pricing is available on request. The company was founded in 2000 and is headquartered in Egham, Surrey, United Kingdom.

Who it suits

It may suit teams running website and mobile experiments, targeting audiences, or making product and content recommendations. The free account eligibility is aimed at websites with fewer than 10,000 monthly sessions.

Limits

The free account is available to websites with fewer than 10,000 monthly sessions. It has the same features as the paid version, with no limitations stated. The 30-day trial provides unrestricted access.

Getting started

1. Open https://www.webtrends-optimize.com/.
2. If the website has fewer than 10,000 monthly sessions, check eligibility for the free account.
3. Otherwise, request pricing for the SaaS Licence, Managed Service or Tailor-Made plan.
4. Use the 30-day trial for unrestricted access without a credit card or purchase commitment.
5. Implement experiments with the JavaScript tag, server-side methods, REST or JSONP APIs, or stateful URL redirects.

Verdict

Webtrends Optimize covers experimentation, targeting, recommendations, and reporting, with multiple implementation methods. Eligible smaller sites can use the same features for free, while other plans require a pricing request.