Way2Order

Overview

Way2Order is a B2B order platform for businesses that sell through catalogs and need buyers, sales reps, or staff to place orders across several channels. Its mix of buyer-specific pricing, exports, and ERP or accounting connections suits wholesalers and brands managing repeat orders; the free plan’s 25-order monthly cap is restrictive, and new users cannot currently register.

Key features

A single login can work as both a seller account and a buyer account, with users switching roles in the app. That flexibility is useful for businesses that both source and sell products, while seller teams can organize catalogs around details such as SKUs, sizes, minimum order quantities, photos, and stock status.

Sellers can set different prices for buyer groups, defining as many as 25 prices per product. That makes the catalog better suited to varied wholesale relationships than a single-price list. Orders can be validated and downloaded as XLS or PDF, with JSON and XML exports also supported. Reports include itemized quantities and projections, which can help with order review and planning.

Orders can arrive through the web and mobile apps, as well as by phone, email, and WhatsApp. The platform handles orders only, not payments, so businesses still need a separate way to collect payment. A REST API supports accounting and ERP connections, and stock information can be uploaded through Google Drive spreadsheets.

The maker says customer data is hosted on AWS and that it maintains custom-branded Android and iOS apps for bug fixes and operating-system compatibility. No security certification or compliance standard is specified in the product pages. The app upkeep is a practical benefit for branded mobile deployments, but buyers with formal compliance requirements should not treat the hosting statement as evidence of a particular certification.

Pricing

Way2Order has a free plan and four paid plans, with paid prices shown per month when billed annually. The plans cover one seller account each; the differences that matter most are user seats, order allowances, buyer capacity, catalog size, and custom order fields.

The free plan is best for a small seller testing a low order volume: it has no stated expiry, but the 25-order allowance resets every 30 days from seller signup, and new orders stop being received once the cap is reached until the next period. Lite raises capacity substantially but remains a one-user plan, making it a poor fit for teams that need shared access. Professional is the first tier with multiple users, at three seats; Business and Business Plus add seats, buyer capacity, SKU limits, and custom fields for larger operations. Paid order allowances are stated as total orders, so they should not be read as monthly quotas. There is no free trial.

Platforms

Way2Order supports web, iOS, Android, and API access. Phone, email, and WhatsApp are also supported as order-entry channels, extending it beyond app-based ordering for buyers who place orders through existing sales conversations.

Who it's for

Way2Order is aimed at brands, sales representatives, distributors, wholesalers, dealers, and retailers that need structured catalog ordering and differentiated prices for buyer groups. It is most compelling where an organization has repeat orders, multiple buyer types, or a need to move order data into another business system. It is less suitable for a business seeking an all-in-one ordering and payment product, or for a new customer who needs to open an account now: the registration page currently says new users are not being registered.

A site notice dated January 15, 2024 says Way2Order had become part of a US company and was rebuilding the product. That context, together with the registration pause, makes it sensible to confirm access before planning a rollout.

Pros and cons

• Pro: Buyer-group pricing supports up to 25 prices per product, useful for sellers serving several wholesale or dealer tiers.
• Pro: XLS, PDF, JSON, and XML exports plus a REST API give operations teams several ways to carry order data into their workflows.
• Pro: Orders can be submitted through web and mobile apps, phone, email, or WhatsApp, accommodating buyers with different ordering habits.
• Con: Payments are outside the product, so sellers need a separate collection process.
• Con: The free plan stops receiving orders after 25 in a 30-day period, which may interrupt a growing seller’s workflow.
• Con: The lowest paid tier still permits only one user, while the registration pause prevents prospective customers from starting an account at present.
• Con: No security certification or compliance standard is stated, a gap for organizations that require a named assurance.

Alternatives

Consider Simplisales if a 100-order monthly free allowance and unlimited SKUs matter more than Way2Order’s larger catalog and buyer-group pricing; its free plan is limited to manual entry, one user, one catalog, and one price list. Choose Brandboom if creating and sharing product presentations is central, with a free plan that supports those tasks and unlimited Marketplace orders, though orders outside its Marketplace are limited. RepZio may fit a sales-rep workflow, but its free Basic sales rep license lacks iOS app access and order submission.

Kladana Online Order App is an alternative for web-based order operations, with a free plan capped at one user and 200 items, counterparties, and transactions. BreezeFSM is a paid option with a free trial. Pepperi is a paid alternative with annual or month-to-month plans and custom plan details. RepSpark offers enterprise pricing by customized quote, with a stated base of 20 or more internal users and unlimited B2B users. Onsight may suit buyers looking for a paid product with a free trial; its Starter plan is $54 a month and includes up to 1,000 products, 1,000 customers, and 500 orders per month.

For a broader shortlist, see Order Entry Software.

Verdict

Way2Order is a strong fit in principle for wholesalers and brands that need catalog-led orders, customer-specific pricing, and exports or system integrations without requiring payment processing in the same product. Its strongest reason to choose it is the combination of flexible pricing and multi-channel order capture; its strongest reason to look elsewhere is practical access, since new registrations are paused. Confirm that accounts can be opened before committing to it.