Simplisales

Simplisales is an AI-powered ERP for wholesalers, distributors and manufacturers. It is best suited to operations that need orders, inventory, customer-specific pricing and B2B ordering in one system, especially when orders arrive through a mix of digital channels and paper. The combination is broad, but costs rise quickly beyond the free tier, and automated order capture starts at €120 a month.

Overview

Simplisales brings sales orders, purchasing, inventory, warehouse management, customer records, invoicing, payments and B2B ordering together. That breadth makes it a candidate for a wholesale operation seeking one system across day-to-day sales and stock work. Orders can come from a web storefront, branded mobile apps, WhatsApp, email, sales representatives, the dashboard or walk-ins; staff can also enter them manually, import CSV files or scan barcodes.

Its most distinctive workflow turns WhatsApp messages, emailed PDFs and photos of handwritten lists into draft sales orders. Staff can review and validate those drafts before processing, so the AI reduces transcription without removing an approval step. Customer-specific catalogues, price lists, volume discounts, contract rates and special pricing are applied automatically, a practical advantage for businesses with negotiated terms across many buyers.

Products can use units such as PCS, BOX, PACK, PALLET, KG or L without requiring duplicate SKUs. The customer ordering app can save orders offline and sync them when connectivity returns, which helps buyers working with unreliable connections. Native iOS and Android customer apps carry the wholesaler’s branding, colours and products.

Key features

Order capture and customer pricing

AI Order Capture is the clearest reason to move beyond Free: it handles messages, PDFs and handwritten-list photos, but Free is manual entry only. Essential is the first plan with this feature. The draft-and-review workflow suits teams that receive orders in inconsistent formats and want staff to confirm them before processing.

Automatic customer-specific pricing can reduce routine price selection for businesses with contract rates or volume discounts. The mix of web, mobile, email and messaging channels also gives buyers several routes to place orders, though the value depends on whether a business needs this range in the same system.

Integrations and operations

Named integrations span accounting and business systems such as QuickBooks, Xero, Sage, Microsoft Dynamics 365 Business Central, SAP and Odoo, alongside Shopify, WooCommerce, Adobe Commerce, payment services and shipping providers including DHL and DPD. The plan allowance still matters: Essential includes one integration, while Professional and Enterprise include two, with extra integrations charged on those higher plans.

Enterprise adds REST API access with webhooks, SSO and unlimited warehouses and currencies. The product states that most personal information is encrypted and protected from outside access. Its status page reports the dashboard, APIs, integrations and mobile app operational, with 100% uptime shown for most listed services over the previous 30 days.

Pricing

The Free plan costs nothing and is free forever. It allows 100 sales orders per month, one user, one catalogue, one price list, one warehouse and one currency, with 1GB storage. SKUs and customers are unlimited, but manual entry only means no AI Order Capture. This is a useful way to start with a small operation, though the order and seat caps make it a constrained choice as order volume or team size grows.

Essential costs €120 a month, billed monthly, and includes two dashboard users, unlimited sales orders, one integration, two price lists, 10GB storage and AI Order Capture. Each extra user costs +€60/month. It suits a small team that needs automated capture and more order capacity, but its single integration and two price lists may pinch businesses with several connected systems or complex customer pricing.

Professional costs €600 a month, billed monthly. It includes five dashboard users, two integrations, unlimited catalogues and price lists, up to three warehouses, three currencies and 100GB storage. Extra users cost +€60/month and extra integrations +€120/month. This is aimed at larger or more varied operations that need greater catalogue, warehouse and currency capacity; the substantial jump from Essential is hard to justify if those added limits are not operational needs.

Enterprise has custom pricing and onboarding. It includes 25 dashboard users, two integrations, unlimited warehouses and currencies, SSO and 5TB storage; extra users cost +€60/month and extra integrations +€120/month.

Platforms

Simplisales is available on web, iOS and Android, and offers API access. Its native customer apps are branded for each wholesaler, while API access using REST and webhooks is included with Enterprise.

Who it's for

Wholesale businesses, distributors and manufacturers are the intended audience. It is particularly well matched to teams dealing with mixed order formats, customer-specific pricing, multiple sales channels or product units that would otherwise require duplicate SKUs. A small business with modest monthly volume can begin on Free; teams needing AI capture must budget for Essential, and businesses needing more warehouses, currencies or catalogues should compare Professional’s monthly cost against those specific needs.

It is less suitable for a business that needs AI order capture at no cost, or whose user and order requirements already exceed the free caps but do not warrant a €120 a month plan. Essential also gives only one integration, so organizations dependent on several connections may need to pay for a higher tier or additions.

Pros and cons

• Pros: AI turns WhatsApp messages, PDFs and handwritten-list photos into reviewable drafts, reducing manual transcription while preserving validation.
• Pros: Automatic customer-specific catalogues, discounts and contract pricing can simplify order entry for wholesalers with negotiated buyer terms.
• Pros: Offline order saving and branded iOS and Android customer apps support buyers who order on mobile, including when connectivity drops.
• Cons: Free permits only 100 orders per month and one user, and excludes AI capture, limiting its usefulness for growing teams.
• Cons: AI capture starts at €120 a month; the Professional tier rises to €600 a month for broader capacity.
• Cons: Essential includes just one integration, while adding integrations on Professional or Enterprise costs +€120/month each.

Alternatives

For a broader shortlist of tools in this category, see Order Entry Software.

Brandboom is worth considering when product presentations and Marketplace orders are the priority: its free plan supports creating products, building and sharing presentations, and unlimited Marketplace orders, with limits on orders outside the Marketplace. Simplisales has wider stated ERP scope, including purchasing, inventory, invoicing and payments.

RepZio may suit teams comparing sales-representative software; its free Basic sales rep license has web access but excludes iOS access and order submission. Simplisales supports broader wholesale operations and multiple order channels.

Way2Order is another freemium option, with a free plan and no free trial. Consider it alongside Simplisales if a free entry tier is central to the decision.

Kladana Online Order App has a web-only free plan billed annually, with limits of one user, one company, 50 MB storage and 200 items, counterparties and transactions. It may fit a web-only workflow with those caps; Simplisales offers mobile platforms and a wider stated wholesale ERP scope.

BreezeFSM is a paid option with a free trial for readers comparing alternatives.

Pepperi uses custom plan pricing, with annual or month-to-month terms. It may suit buyers who want to compare plan choices against their business needs and can request a quote.

RepSpark offers a customized Enterprise quote on an annual subscription, with a base of 20+ internal users and unlimited B2B users. It is a relevant option for a business seeking that scale of B2B access.

Orunto starts at €79 a month on Starter, billed monthly, with one stock location and one team seat; Pro is €199 a month, billed monthly. It may be a better fit when a lower monthly entry price and a single stock location meet the need.

Verdict

Simplisales is a strong fit for wholesalers, distributors and manufacturers that want order capture, customer-specific pricing, inventory and B2B ordering under one roof. Its AI handling of messages, PDFs and handwritten lists gives it a concrete advantage for teams that otherwise transcribe orders manually, and the review step keeps staff involved. Choose it when those workflows justify the plan cost; look elsewhere if you need AI capture below €120 a month, more than one integration on Essential, or cannot work within the free tier’s 100-order and one-user limits.