Freedom251 › Heatmap and session replay tools
VWO Insights
What VWO Insights is
VWO Insights is a behavior analytics product for websites and mobile apps. It captures visitor interactions so teams can locate friction and improve digital experiences. Heatmaps, scrollmaps, hover maps, and session recordings show clicks, scrolling, and journeys. Form analytics points to fields where visitors hesitate, refill information, or abandon forms. Rage-click and dead-click detection flags frustrating or unresponsive elements. Visitors and sessions can be filtered by technology, geography, behavior, rage clicks, and form abandonment. The product connects natively with VWO experimentation and personalization workflows, allowing teams to test changes after identifying issues. Dedicated SDKs support iOS, Android, Flutter, and React Native, alongside web use. Integrations include Adobe Analytics, Adobe Experience Platform, Amplitude, Microsoft Clarity, and Google Analytics 4. Sensitive information is masked automatically, with controls for field masking and session sampling. Data centers are in the US, EU, and India. Pricing is custom, based on Monthly Tracked Users, with a 30-day trial and no free plan.
Who it suits
VWO Insights suits teams analyzing websites and mobile apps that want behavior data connected to experimentation and personalization. It also fits organizations needing mobile SDKs, integrations, masking controls, and custom usage-based plans.
What it does well
- Heatmaps, scrollmaps, and session recordings
- Form, rage-click, and dead-click analysis
- iOS, Android, Flutter, and React Native SDKs
- Integrations with major analytics platforms
- Automatic masking with configurable capture controls
What to know first
- No free plan
- Pricing requires a custom quote
- Session recordings retained for 30 days
- Plans use Monthly Tracked Users
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | Custom pricing; quote based on Monthly Tracked Users (MTUs), products and plan. · Growth features · zonal, scroll and hover maps · historical heatmaps · 10 form analyses · 2 months data retention | On request |
| Growth | Custom pricing; quote based on Monthly Tracked Users (MTUs), products and plan. · Heatmaps · session recordings · 5 form analytics · basic reporting · 1 month data retention | On request |
| Enterprise | Custom pricing; quote based on Monthly Tracked Users (MTUs), products and plan. · Pro features · mobile app heatmaps and recordings · SSO · API access · 24×7 support · 3 months data retention | On request |
As vwo.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
VWO Insights combines visual behavior analysis, form diagnostics, click detection, and mobile capture. Its custom pricing and retention limits should be checked against expected tracked users and reporting needs.
Facts from VWO Insights's own pages
- Click detection
- The product detects rage clicks and dead clicks to flag frustrating or unresponsive elements. · wingify.com, 11 Oct 2026
- Data hosting
- The Behavior Analytics page says data centers are located in the US, EU, and India. · wingify.com, 11 Oct 2026
- Experimentation workflow
- The page says Behavior Analytics works natively with experimentation and personalization so teams can move from finding friction to testing changes. · wingify.com, 11 Oct 2026
- Form analysis
- Form analytics identifies fields where visitors hesitate, refill, or abandon. · wingify.com, 11 Oct 2026
- Founded
- 2009 · vwo.com, 28 Sept 2026
- Headquarters
- Delhi, India · vwo.com, 28 Sept 2026
- Integrations
- The maker lists integrations including Adobe Analytics, Adobe Experience Platform, Amplitude, Microsoft Clarity, and Google Analytics 4. · wingify.com, 11 Oct 2026
- Mobile support
- Dedicated SDKs support iOS, Android, Flutter, and React Native apps. · wingify.com, 11 Oct 2026
- Pricing basis
- Behavior Analytics pricing is based on Monthly Tracked Users, which the pricing FAQ says can be a subset of Monthly Active Users. · wingify.com, 11 Oct 2026
- Privacy
- Sensitive information is automatically masked, and the FAQ says teams can control field masking and choose session sampling or capture all users. · wingify.com, 11 Oct 2026
- Product purpose
- Behavior Analytics captures visitor interactions to help teams identify friction and improve digital experiences. · wingify.com, 11 Oct 2026
- Security
- Wingify lists certifications including ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II. · wingify.com, 11 Oct 2026
- Segmentation
- Visitors and sessions can be filtered by technology, geography, behavior, rage clicks, or form abandonment. · wingify.com, 11 Oct 2026
- Support
- The product page advertises a dedicated success manager and technical experts, with 24/7 support and 99% CSAT. · wingify.com, 11 Oct 2026
- Visual analytics
- It offers heatmaps, scrollmaps, and session recordings to show clicks, scrolling, and user journeys. · wingify.com, 11 Oct 2026
Where VWO Insights stands on Freedom251
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