VisitBasis

VisitBasis is a field merchandising and retail-audit system for organizations that need consistent store evidence, coordinated visits, and structured reporting. It is best suited to CPG manufacturers, distributors, and BTL or marketing agencies managing distributed teams. The broad workflow is compelling, although modular charges and a quote-only AI package make budgeting less straightforward.

Overview

VisitBasis brings mobile forms, retail execution checks, scheduling, task coordination, verification, and reporting into one service. Founded in 2013 and headquartered in Moscow, it is designed for repeatable work across many retail locations rather than occasional standalone surveys. Managers can turn collected data into customizable dashboards and reports, and the maker offers an online demonstration and a Moscow contact number, +7(977) 102 91 12.

Key features

Forms and merchandising

The form builder captures questionnaire answers with photos, barcode scans, comments, and signatures. Audit checklists and proof of completion make the records suitable for accountable field work. Product surveys support planogram checks, unlimited products, and product photos, so teams can document shelf execution in detail instead of relying on a simple pass-or-fail response.

Visits and tasks

Managers can schedule one-time or recurring store visits, then monitor agent reports and movement in real time. Tasks include priorities, stages, deadlines, comments, and group work, giving supervisors a way to coordinate follow-up as well as the visit itself. Frontline messaging and offline mode support communication and data capture when agents are away from a reliable connection.

Verification and image recognition

GPS tracking, visit confirmation, TrueTime report timestamps, and automatic fake-photo detection are aimed at reducing unreliable submissions. BrandML analyzes store photos for product availability, facings, shelf share, out-of-stock status, and competitor products; the maker says analysis takes under two seconds. Reports from BrandML can be downloaded as PDF, CSV, or Excel or shared by email or access link. That is a strong fit for image-heavy compliance programs, but its separate quotation means the most advanced analysis cannot be costed from the public plans.

Reporting and integration

Built-in dashboards and customizable professional reports turn field responses into management output. Google Data Studio integration supports automatically refreshed visualizations. The REST/gRPC API exchanges store, user, schedule, report, and photo data with internal systems, which is useful when VisitBasis must feed an existing data stack rather than become the sole system of record.

Pricing

VisitBasis offers a 14-day trial and a free tier for Android teams of 10 or fewer users. The free cap suits a small pilot, but larger teams need a paid arrangement. The core VisitBasis plan costs 650 RUB per user per month and includes distributed access rights, customizable professional reports, built-in dashboards, and photo reports.

Three add-ons cost 150 RUB per user per month each. The Merchandising premium package adds product-based forms and planogram support for specific stores. The Audit premium package adds advanced forms with answer-dependent logic, drop-down lists, and answer weights. The Scheduling premium package adds one-time and recurring visit and report scheduling. Because these are add-ons to the subscription, selecting the full workflow raises the per-user cost beyond the core plan.

BrandML has custom pricing by sales quote and adds AI image recognition for availability, facings, out-of-stock status, and related data. It is therefore most appropriate for teams that can justify a tailored commercial discussion, while smaller organizations may prefer the core plan and manual evidence. No public renewal term is given beyond the 14-day trial and monthly per-user billing shown for the listed plans.

Platforms

VisitBasis runs on Android, iOS, web, and API connections. Google Play's developer disclosure says the Android app shares no data with third parties and collects no data. That disclosure concerns the Android listing; organizations should still align deployment with their own data policies.

Who it's for

CPG manufacturers and distributors can use the combination of merchandising surveys, planograms, product photos, and verification to standardize execution checks. BTL and marketing agencies gain scheduling, task collaboration, movement monitoring, and shareable reports for client programs. A small Android team can start within the 10-user free limit, while larger field organizations are the natural audience for paid users, integrations, and BrandML. It is less suitable when the requirement is only a basic checklist or simple label-printing workflow.

Pros and cons

• Pro: Forms capture photos, barcodes, comments, and signatures, producing evidence-rich audits.
• Pro: Scheduling, task stages, real-time movement, and proof-of-completion controls cover the operational cycle around a visit.
• Pro: API and Google Data Studio integration help connect field data to internal reporting systems.
• Con: The core subscription and three separate 150.00 RUB add-ons make the complete feature set more expensive and harder to compare than a single bundled plan.
• Con: BrandML requires a sales quote, so image-recognition costs cannot be assessed from the published prices.
• Con: The free Android tier is capped at 10 users, limiting it as a long-term option for larger teams.

Alternatives

Choose ZebraDesigner instead when the priority is barcode-label and tag design: its free Essentials plan supports basic design and printing for Zebra Link-OS and Link-OS Basic printers across Android, iOS, web, and Windows.

Amply is a better starting point for teams wanting a freemium store-operations product with up to two stores on its free Starter plan, including a communication feed, task scheduler, no-code SOP builder, and offline mobile app.

Pick Rytual if a very small operation needs a seven-day, one-user, one-store trial with full module access and no card required.

AssignRight suits teams focused on basic task management and checklists, with a free web plan for up to three users and one team.

Movista is an alternative retail-operations platform on Android, iOS, web, and API.

OrderGrid Store Operations OS is another paid option spanning Android, iOS, web, and API.

Choose Hubler or OPSCENTER when a custom enterprise proposal is preferable to publicly itemized pricing.

For a wider comparison, see Retail Store Operations Software.

Verdict

VisitBasis is a strong choice for CPG, distribution, and agency teams that need field forms, visit control, verification, dashboards, and integrations in one workflow. Its main reason to choose is the depth of evidence and coordination, from planogram surveys through GPS-backed completion and reporting. Look elsewhere if you need a simple low-cost checklist, a bundled price, or predictable pricing for BrandML without contacting sales.