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UserLens
What UserLens is
UserLens is a web-based customer adoption and retention product for product-led growth and product teams. Its Lumi product uses customer profiles and product behavior to prepare personalized guidance for campaigns that customers approve. Teams can define a campaign’s goal, audience, tone, exclusions, and limits. Contact safeguards include frequency caps, quiet hours, never-contact flags, and rules to skip when Lumi is unsure. Lumi measures whether the target product behavior changes and tracks adoption, stalls, and follow-up opportunities. Example campaigns include trial conversion, feature launches, and retention. The product page names Postgres, PostHog, Mixpanel, and Amplitude as examples of backend and analytics sources. The Free plan includes PostHog and database integrations; Starter lists the same integrations, while Growth adds additional data integrations. UserLens offers web access and a free plan, with paid plans starting at $100 per month. Growth starts at $1,000 per month, billed annually. Enterprise offers custom volumes, campaign limits, integrations, security and governance controls, and dedicated implementation and support; its price is available by discussion.
Who it suits
UserLens suits product-led growth and product teams that want to run personalized campaigns around adoption, trial conversion, feature launches, or retention. Its campaign controls and contact safeguards suit teams that need to set audience, limits, and contact rules for that guidance.
What it does well
- Campaigns can define goals, audiences, tone, exclusions, and limits.
- Contact safeguards include quiet hours and frequency caps.
- Tracks adoption, stalls, and follow-up opportunities.
- Free plan includes 100 profiles and 300 personalized emails monthly.
- Starter lists 10,000 profiles and five active campaigns.
What to know first
- Free plan allows one active campaign.
- Free plan includes 300 personalized emails per month.
- Growth starts at $1,000 per month, billed annually.
- Enterprise pricing is available by discussion.
Limits
The Free plan includes 100 profiles, 300 personalized emails per month, and one active campaign. Starter includes 10,000 profiles, 10,000 personalized emails per month, and five active campaigns. Growth starts at $1,000 per month, billed annually, with expanded profile and email volume and more active campaigns; Enterprise limits are custom.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | $0 per month · 100 profiles · 300 personalized emails per month · 1 active campaign · PostHog integration · Database integration | Free |
| Starter | $100 per month · 10,000 profiles · 10,000 personalized emails per month · 5 active campaigns · PostHog integration · Database integration | $100 a month |
| Growth | Starts at $1,000 per month, billed annually · Expanded profile and email volume · More active campaigns · Additional data integrations · Priority onboarding · Priority support | $1,000 a month |
| Enterprise | Let's talk · Custom profile and email volume · Custom campaign limits · Security and governance controls · Custom integrations · Dedicated implementation and support | On request |
As userlens.io lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Open the UserLens website.
- Choose the Free plan or a paid plan.
- Connect PostHog or a database on Free or Starter.
- Set a campaign goal, audience, tone, exclusions, and limits.
- Set contact safeguards for the campaign.
Verdict
Choose UserLens if your product team wants personalized adoption and retention campaigns with defined controls and behavior measurement. The free plan provides a way to start, while teams needing higher listed allowances can consider Starter at $100 per month. Growth starts at $1,000 per month, billed annually, and Enterprise pricing is by discussion.
Questions
Does UserLens have a free plan?
Yes. Free costs $0 per month and includes 100 profiles, 300 personalized emails per month, and one active campaign.
How much does Starter cost?
Starter costs $100 per month. It includes 10,000 profiles, 10,000 personalized emails per month, and five active campaigns.
What does Growth cost?
Growth starts at $1,000 per month, billed annually.
Which platforms does UserLens support?
UserLens lists web as its platform.
Which data integrations are named?
The product page names Postgres, PostHog, Mixpanel, and Amplitude as examples of backend and analytics sources. Free and Starter list PostHog and database integrations.
What support is included in the higher plans?
Growth lists priority support. Enterprise lists dedicated implementation and support.
Facts from UserLens's own pages
- Campaign controls
- Campaigns can set a goal, audience, tone, exclusions, and limits, with Lumi operating inside the approved brief. · userlens.io, 4 Oct 2026
- Contact safeguards
- The product page describes frequency caps, quiet hours, never-contact flags, and skip-if-unsure rules. · userlens.io, 4 Oct 2026
- Data connections
- The product page names Postgres, PostHog, Mixpanel, and Amplitude as examples of backend and analytics sources. · userlens.io, 4 Oct 2026
- Data hosting
- The privacy policy says primary service infrastructure is hosted in AWS regions in Frankfurt and Stockholm. · userlens.io, 4 Oct 2026
- Measurement
- Lumi measures whether target product behavior changes and tracks adoption, stalls, and follow-up opportunities. · userlens.io, 4 Oct 2026
- Privacy roles
- Userlens says it generally acts as controller for its own customer and website information, and as processor for customer-provided end-user data. · userlens.io, 4 Oct 2026
- Product
- Lumi uses customer profiles and product behavior to prepare personalized guidance in campaigns approved by the customer. · userlens.io, 4 Oct 2026
- Purpose
- Userlens is a customer adoption and retention engine for product-led growth and product teams. · userlens.io, 4 Oct 2026
- Security
- Userlens says its safeguards include access controls, confidentiality obligations, and measures appropriate to the information. · userlens.io, 4 Oct 2026
- Sensitive data
- Customers must not use the service to collect sensitive personal information unless expressly agreed with Userlens and permitted by law. · userlens.io, 4 Oct 2026
- Support
- The pricing page lists priority support for Growth and dedicated implementation and support for Enterprise. · userlens.io, 4 Oct 2026
- Use cases
- The listed campaign examples include trial conversion, feature launches, and retention. · userlens.io, 4 Oct 2026
Where UserLens stands on Freedom251
- Usability Testing Software#25 of 52