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Upfirst
What Upfirst is
Upfirst is an AI answering service and virtual receptionist for businesses that need calls handled around the clock. It collects caller details, answers common questions, summarizes conversations, and sends transcripts or recordings by email or SMS. The receptionist can check calendar availability, book appointments in supported calendars, and transfer callers to the right person with a warm handoff. Upfirst says it speaks English, Spanish, and more than 35 other languages. Listed integrations include Acuity Scheduling, Calendly, Clio, Google Calendar, Make, Outlook, Square, Zapier, and custom connections. Custom Actions can connect to a CRM with an API. Every plan includes a phone number, and an existing cell, landline, or VoIP number can be forwarded without porting. Plans start at $24.95/mo with a 14-day trial. Upfirst highlights small businesses, law firms, real estate, and property management.
Who it suits
It suits small businesses and organizations that need call answering, message taking, appointment booking, or call qualification. Law firms, real estate businesses, and property managers are among its stated use cases.
What it does well
- Answers calls around the clock
- Books appointments in supported calendars
- Supports English, Spanish, and 35+ languages
- Provides transcripts and recordings by email or SMS
- Includes a phone number on every plan
What to know first
- No free plan
- Starts at $24.95/mo
- Human support is weekday-only
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro (Most popular) | $159.95 / month; annual option shown as $128 / month, save 20% · 300 calls · $.75 per additional call | $159.95 a month |
| Starter | $24.95 / month; annual option shown as $20 / month, save 20% · 30 calls · $1.50 per additional call | $24.95 a month |
| Scale | $299 / month; annual option shown as $240 / month, save 20% · 600 calls · $.70 per additional call | $299 a month |
| Premium | $59.95 / month; annual option shown as $48 / month, save 20% · 90 calls · $1 per additional call | $59.95 a month |
| Custom | Volume pricing, tailored to you · More than 600 calls · volume discounts · priority support · BAAs for compliance | On request |
As upfirst.ai lists them, read 5 Oct 2026. The maker's own page has the final word.
Verdict
Upfirst combines AI call answering with appointment scheduling, transfers, summaries, and multilingual support. Its paid plans and included phone number suit small businesses that want a virtual receptionist without porting an existing number.
Facts from Upfirst's own pages
- Appointments
- The receptionist can check calendar availability and book appointments directly into supported calendars. · upfirst.ai, 5 Oct 2026
- Call handling
- It can collect caller details, answer common questions, summarize calls, and provide transcripts and recordings by email or SMS. · upfirst.ai, 5 Oct 2026
- Call routing
- It can transfer calls to the appropriate person with a warm handoff. · upfirst.ai, 5 Oct 2026
- Compliance
- The Custom plan lists Business Associate Agreements for HIPAA-regulated businesses. · upfirst.ai, 5 Oct 2026
- CRM connection
- Custom Actions can connect to any CRM that offers an API, and Zapier connects it to thousands of apps. · upfirst.ai, 5 Oct 2026
- Headquarters
- Miami, Florida, United States · upfirst.ai, 28 Sept 2026
- Integrations
- The integrations page lists Acuity Scheduling, Calendly, Clio, Google Calendar, Make, Outlook, Square, Zapier, and custom integrations. · upfirst.ai, 5 Oct 2026
- Intended users
- Upfirst describes itself as an answering service for small businesses and highlights use cases including law firms, real estate, and property management. · upfirst.ai, 5 Oct 2026
- Languages
- Upfirst says it speaks English, Spanish, and more than 35 other languages. · upfirst.ai, 5 Oct 2026
- Phone number
- Every plan includes a phone number, and customers can forward an existing cell, landline, or VoIP number without porting. · upfirst.ai, 5 Oct 2026
- Product
- Upfirst is an AI answering service and virtual receptionist that answers business calls around the clock. · upfirst.ai, 5 Oct 2026
- Security
- Upfirst publishes a security disclosure policy asking researchers to report vulnerabilities by email and avoid accessing or modifying other users’ data. · upfirst.ai, 5 Oct 2026
- Spam and billing
- Spam, telemarketing, robocalls, calls under 15 seconds, and calls where the caller never speaks do not count toward the plan or incur charges. · upfirst.ai, 5 Oct 2026
- Support
- Human support is available Monday through Friday, 9 a.m. to 6 p.m. Eastern Time; an AI assistant is available on weekends, and Pro and Scale include priority support. · upfirst.ai, 5 Oct 2026
- Trial
- The free trial provides full access to every feature in the selected plan for 14 days, with no commitment. · upfirst.ai, 5 Oct 2026
Where Upfirst stands on Freedom251
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