Tive Platform

Tive Platform is shipment-visibility software for shippers, retailers, and logistics providers that need location and condition data across multiple transport modes. Its strongest fit is a substantial operation that can use live tracking, exception management, reporting, and analytics together. Custom pricing and important mobile and tier restrictions make it a weaker match for small teams wanting a low-cost, mobile-first process.

Overview

Tive follows shipments across road, ocean, air, and rail with real-time location, ETA predictions, and alerts for delays, theft, and condition problems. Validated shipment reports can support claims, compliance work, and accountability with logistics partners. Tive Reveal adds benchmarking and analytics for finding performance trends, weaker carriers, and risky lanes, so the platform can inform both immediate intervention and longer-term network decisions.

Founded in 2015 and headquartered in Boston, Massachusetts, Tive serves shippers, retailers, and logistics service providers. Its cloud application and information security management system have undergone a SOC 2 Type 2 examination and hold ISO/IEC 27001 certification. Customers can contact a dedicated account manager or [email protected] for help getting started.

Key features

Monitoring and exception response

Templates help users create shipments, while real-time monitoring supplies a current view of location and predicted arrival. Alerts for delay, theft, and condition issues focus attention on exceptions rather than requiring constant manual checking. Essential provides standard alerts and a real-time alert map. Plus adds ETA alerts and geofence alerts, useful when teams need milestone or boundary-based notification.

Shipment creation and sharing

Essential includes shipment templates, custom shipment reports, and a CSV shipment list. Plus adds shipment creation through CSV upload, multi-tracker shipments, and branded public sharing links. Those additions suit higher-volume operations or loads requiring several trackers and customer-facing updates. The mobile app is available to Plus and Premium users on iOS and Android, but it can only display shipment data and alerts: shipment creation, editing, and enabling public sharing links still require another workflow.

Analytics and connections

Validated reports give teams material for claims, compliance, and partner reviews. Premium adds custom dashboards, ocean and air visibility, smart route-deviation alerts, SSO, and API and webhook access. The public API and webhooks connect applications; ERP and WMS connections use those interfaces or a bridging TMS partner. That makes Premium the practical choice for organizations that need embedded data flows or broader multimodal oversight.

Pricing

Tive uses paid, custom pricing. It offers Essential, Plus, and Premium, and customers must contact Sales for a full feature comparison.

• Essential: custom pricing with shipment templates, custom shipment reports, a CSV shipment list, standard alerts, and a real-time alert map. It is the sensible starting tier for teams needing core tracking and reporting without the higher-tier workflow and integration features.
• Plus: custom pricing, including everything in Essential plus CSV shipment creation, multi-tracker shipments, branded public sharing links, ETA alerts, and geofence alerts. Choose it when operational teams need richer exception rules, bulk setup, or external shipment updates.
• Premium: custom pricing, including everything in Plus plus API and webhook access, custom dashboards, ocean and air visibility, smart route-deviation alerts, and SSO. It is aimed at complex, integrated programs rather than organizations seeking basic visibility.

Eligible new North American customers shipping more than 500 times per year can receive up to five trackers and 30 days of complimentary platform access. The offer is conditional on eligibility and volume, so it is not a general free plan.

Platforms

Tive provides web access, Android and iOS apps, and an API. The mobile app extends monitoring and alerts to Plus and Premium users, but its inability to create or edit shipments limits it as a standalone field workflow.

Who it's for

Tive is suited to shippers, retailers, and logistics service providers managing enough volume to benefit from multimodal tracking, exception alerts, validated reporting, and performance analysis. Premium is the better fit where ERP or WMS connectivity, SSO, custom dashboards, or ocean and air visibility are requirements. Smaller organizations, occasional shippers, and teams that need to manage shipments entirely from a phone should look elsewhere.

Pros and cons

• Pro: Real-time location, ETA predictions, and alerts cover road, ocean, air, and rail, supporting a broad transport network.
• Pro: Validated reports and Tive Reveal analytics extend the product from live monitoring into claims, compliance, and carrier or lane review.
• Pro: Premium API, webhooks, SSO, and custom dashboards support integrated enterprise operations.
• Con: Every tier uses custom pricing, making budget comparison and self-service purchase difficult.
• Con: Mobile access is restricted to Plus and Premium, and the app cannot create or edit shipments or enable public sharing links.
• Con: Customers must work with Sales to compare the complete tier feature sets.

Alternatives

Trucker Tools is a better choice when a freemium model and a free carrier app or web portal matter; its Load Tracking plan uses volume-based pricing.

Terminal49 suits teams wanting a free-forever option for up to 10 active containers, three users, basic notifications, and 50 document credits, with paid expansion beyond those limits.

Wakeo is worth considering when carrier data sharing is the priority; its carrier data-sharing service is free for carriers, while required API integration costs are covered by their customer.

FourKites Dynamic Yard is an alternative paid product for organizations seeking a yard-focused workflow.

Shippeo is another paid multimodal visibility option with Android, iOS, web, and API access.

GoComet may suit buyers seeking a paid platform that also offers a free plan.

Overhaul is an alternative when real-time multimodal tracking, predictive ETA, standard workflows, reporting, and TMS, ERP, and telematics integrations are central requirements.

AELER Control Tower fits operations prepared to use an AELER Unit One container and request a tailored quote or demo.

For broader category comparisons, see Transportation Visibility Software and Cold Chain Management Software.

Verdict

Choose Tive Platform if your organization needs multimodal, real-time shipment visibility combined with actionable alerts, defensible reports, and performance analytics. Its main reason to look elsewhere is the combination of custom pricing and a mobile app that cannot create or edit shipments, which can frustrate smaller or mobile-led teams.