Swello

What Swello is

Swello is a social media management service for scheduling posts and coordinating work across LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X. It runs on the web, iOS and Android. The service offers an approval workflow and advanced analytics; it does not include a social inbox. Its free Starter plan allows one user, one social profile per network and 40 scheduled posts per month. Medium costs €19/mo (annual) and supports one user, five social profiles and 400 scheduled posts per month. Large costs €59/mo (annual), with five users, 15 profiles, unlimited scheduled posts and 24 months of archives. Business costs €99/mo (annual) and supports more than five users, more than 15 profiles and unlimited scheduled posts. Swello’s listed annual billing amounts are €228 excl. VAT for Medium, €708 excl. VAT for Large and €1,188 excl. VAT for Business. A 7-day trial is available. Swello was founded in 2010 and is headquartered in Toulon, France.

Who it suits

Swello suits individuals and teams that want to schedule content across several supported social networks, with an approval workflow and advanced analytics. Its plans range from a free single-user option to Business for teams with more than five users.

Limits

Starter includes one user, one social profile per network and 40 scheduled posts per month. Medium includes one user, five profiles and 400 scheduled posts per month; Large and Business provide unlimited scheduled posts, with user and profile allowances defined by plan.

Getting started

1. Open the Swello website.
2. Choose Starter, Medium, Large or Business.
3. Use the 7-day trial if you want to try a paid plan.
4. Use Swello on the web, iOS or Android.

Verdict

Choose Swello if you need scheduled publishing across its supported networks and want approval workflow and advanced analytics. The free Starter plan may suit a single user with modest posting needs; teams needing more profiles or users can move to a paid plan. Look elsewhere if a social inbox is essential.