Side by side
Iconosquare vs Swello
Both stand on social media management tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidAPIExtension+2
Iconosquare combines scheduling with analytics and reporting across supported social networks. The free plan has narrow user and profile limits; paid plans start at €15 per month billed yearly.
Visit Iconosquare Free plan WebiPhoneAndroid
Choose Swello if you need scheduled publishing across its supported networks and want approval workflow and advanced analytics. The free Starter plan may suit a single user with modest posting needs; teams needing more profiles or users can move to a paid plan. Look elsewhere if a social inbox is essential.
Visit SwelloThe facts
| Iconosquare | Swello | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | Not published |
| Runs on | Android, API, Extension, iPhone, Web | Web, iPhone, Android |
| Lowest paid plan | See the plans | Medium: €19 a month |
| Plans published | 5 | 4 |
| Maker | Iconosquare | Swello |
| Website | iconosquare.com | swello.com |
| On social media management tools | #9 of 145 | #13 of 145 |
Iconosquare: what it does well
- Analytics include reach, engagement and audience demographics.
- Schedules posts, Stories and Reels.
- Includes AI caption writing and content inspiration.
- Paid-plan trial lasts 14 days with no credit card required.
- Companion apps are available for iOS and Android.
What to know first
- Free plan is limited to one user and two profiles.
- Free plan allows 10 scheduled posts monthly per profile.
- Several listed integrations are marked as coming soon.
- Companion app is only available on smartphones.
Swello: what it does well
- Schedules posts for LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X.
- Available on web, iOS and Android.
- Includes an approval workflow and advanced analytics.
- Large and Business offer unlimited scheduled posts.
- Large includes 24 months of archives.
What to know first
- Starter allows 40 scheduled posts per month.
- Starter is limited to one user and one profile per network.
- Social inbox is not included.
- Paid plans are billed annually.
Alternatives to Iconosquare Alternatives to Swello The whole list