STYLY

STYLY is a spatial-content platform for building and sharing XR scenes in real places, from indoor venues to city locations. It suits creators and organizations that want browser-based production with optional Unity workflows and distribution through an existing app. Its strongest case is location-aware publishing; Unity’s scripting restriction, scene-size guidance, and high Business price narrow the fit.

Overview

STYLY, operated by STYLY, Inc. since 2016 in Shinjuku, Tokyo, adds a digital layer to urban and living spaces. STYLY Studio runs in a web browser for scene creation, while STYLY Gallery provides a route to publish and share finished work. Location alignment supports indoor, outdoor, city, and facility-based XR, making the platform more relevant to place-specific experiences than to generic 3D presentation.

Businesses can place content in the STYLY app’s event tab without developing a separate app. Management tools include event hosting, data analytics, scene transfers, and restricted access, so the service can cover both public activations and controlled deployments.

Key features

Browser and Unity creation

The visual editor lowers the barrier for scene building in a browser. The Unity plugin adds uploads for Prefabs and Scenes, custom shaders, Shuriken particle systems, PlayMaker interactions, and Mecanim animations. That is useful for teams with established Unity assets, but C# scripts are unsupported because of STYLY’s security and Unity architecture, limiting projects that depend on custom code.

Scale and session limits

Studio accepts uploads up to 1.7 GB, yet STYLY recommends keeping total scenes below 100 MB and each prefab below 20 MB for stable operation. Treat those recommendations as production constraints rather than targets for large, asset-heavy worlds. Sessions support up to 30 people stably; two-way conversation is described as stable for 12 or fewer, which better suits small guided experiences than large interactive crowds.

Tracking and access

Image and world tracking are supported, while face tracking is not. Business adds scene transfer and restricted access, capabilities that matter when distributing different versions or limiting who can enter content. STYLY’s privacy policy says it uses reasonable security precautions but does not guarantee that breaches cannot occur.

Pricing

Creator is the sensible starting point for individuals and experiments, but its commercial-use limit and reduced management access make it unsuitable for unrestricted client work. Business is aimed at organizations that need full commercial rights and controlled distribution; at $799 per month, it demands a substantial recurring budget. Enterprise is for projects requiring tailored production or consulting rather than a fixed package.

Platforms

STYLY supports Android, iOS, and the web. The site lists mobile iOS and Android, Web Player, Quest 2 and 3, and PICO 4 and PICO 4 Ultra with Unity 2022. It recommends Unity 2019 for Steam, VIVEPORT, VIVE Flow, VIVE XR Elite, XREAL, and SR Display, so Unity version choice depends on the target device.

Who it's for

Choose STYLY for location-based campaigns, exhibitions, events, education, or branded XR that benefits from publishing through an existing app. It is also a fit for Unity teams whose content can work without C# scripts. Look elsewhere if your project requires face tracking, extensive custom scripting, very large scenes, or dependable conversational interaction for more than a dozen participants.

Pros and cons

• Pro: Browser authoring plus Unity import supports both accessible creation and established 3D pipelines.
• Pro: Location alignment and event-tab distribution avoid building a separate app for public activations.
• Pro: Business adds scene transfer and restricted access for controlled releases.
• Con: C# scripts are not supported, restricting code-driven Unity experiences.
• Con: Recommended scene and prefab sizes are far below the 1.7 GB upload ceiling.
• Con: Full commercial use starts at $799 a month.

Alternatives

For a broader directory of options, see AR Creation Software. Choose MyWebAR instead when a freemium tool with a 100-view annual free quota, 100 MB storage, and five projects fits simpler deployments. JigSpace is a better match for structured product presentations, with a free plan covering three active Jigs, three steps, 100 MB team storage, and two seats.

Artivive Bridge suits artwork-linked AR, offering unlimited artworks but 50 lifetime views and a 1 MB memory limit on its free plan. Pick BlippBuilder when you want to create and test for free and can accept that publishing requires a paid plan. Kivicube is aimed at smaller, quota-based projects, with two scenes and 500 experiences on its free tier.

Assemblr EDU is the education-oriented choice, with 400 free 3D objects and 30 MB account storage. Elysium fits private-world publishing, including one private world, unlimited private scenes, and 10 GB asset storage at no cost. For Apple-only scene authoring, Reality Composer is free on iPhone and iPad but requires iOS 17 or later or iPadOS 17 or later.

Verdict

STYLY is a strong choice for creators and businesses building location-aware XR and distributing it through a ready-made app and gallery. Choose it when place alignment, Unity asset support, and managed event publishing matter more than custom scripting or low-cost commercial access. Look elsewhere for face tracking, code-heavy Unity work, larger recommended scenes, or a lower recurring price.