Strella

What Strella is

Strella is a customer research platform for qualitative studies that uses AI to conduct in-depth interviews and turn them into research insights. It can generate editable interview guides tailored to research objectives, with a bias check for questions. Teams can choose AI, human, or hybrid moderation; in AI interviews, follow-up questions adapt to participant responses. After interviews, Strella synthesizes findings into themes, quotes, and video highlight reels, and provides chat for querying research. Teams can recruit their own customers or use Strella’s participant panel, which its homepage describes as reaching up to 8 million people worldwide. The platform supports research in 46 or more languages and includes transcription and a research repository. It is available on web, iOS, Android, and through a REST API. Its MCP connector supports Claude, ChatGPT, Microsoft Copilot Studio, Cursor, Figma Make, Notion, and other platforms supporting custom MCP servers. Strella says it is SOC 2 and GDPR compliant and does not use study data, transcripts, or results to train its AI. Video blurring, voice and name anonymization, and material non-public information flags are among its privacy controls. The company operating as Strella is Corner3, Inc., whose registered office is in New York City. Pricing is usage-based and provided by quote.

Who it suits

Strella is intended for research teams, product managers, designers, strategists, and others who work with customer insights. It suits teams conducting qualitative interviews that want options for moderation and participant recruitment, plus tools for synthesis and querying research.

Getting started

1. Visit Strella's website.
2. Contact Strella for pricing details by quote.
3. Choose web, iOS, Android, or the REST API as the access route.
4. Recruit your own customers or use Strella's participant panel.
5. Create an interview guide for your research objectives and select AI, human, or hybrid moderation.

Verdict

Choose Strella if you need a qualitative customer research platform that combines interview planning, moderation, recruitment, and synthesis. Its privacy controls and integrations may also suit teams with specific data handling or workflow needs. Buyers who need a published numeric price should request a quote to assess the usage-based tiers.