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Preely
What Preely is
Preely is a web platform for continuous product discovery and remote user testing. Teams can test ideas and prototypes ranging from napkin or whiteboard drawings to interactive work made in Adobe XD, Figma, or Sketch. Its feedback module supports usability and UX measures, including performance and self-reported metrics. Tests run on desktop, tablet, and smartphone, and participants open a link without installing anything. Preely supports participant recruitment, moderated and unmoderated research, mixed-methods studies, and a research repository. Figma connects by link or plugin; Adobe XD and Sketch connect through plugins. Results can be downloaded as CSV files. ChatGPT generates summaries, ratings, and follow-up questions in user-test analyses. The panel dashboard tracks opening, click, and bounce rates, spam reports, and blocking, with contact and invitation limits. Preely says personal data is processed in Germany by Hetzner, invitations use MailJet in France, and the feedback module collects no video or audio recordings. A 14-day trial requires no credit card; there is no free plan.
Who it suits
Preely suits product teams conducting remote user research across prototypes and devices. It fits researchers needing moderated or unmoderated studies, participant recruitment, and a repository.
What it does well
- Tests ideas from sketches through interactive prototypes
- Supports moderated and unmoderated research
- Participants join by link without installing software
- Exports results as CSV files
- Feedback module does not collect video or audio
What to know first
- No free plan is listed
- Trial lasts 14 days
- Enterprise account costs $19,999 a year
- ChatGPT is used in test-analysis outputs
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Enterprise account | Per year: $19,999.00 · 4 member seats · 1 admin seat · unlimited panelists · unlimited test responses · one-year license · SSO | $19,999 a year |
As preely.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Verdict
Preely combines prototype testing, participant workflows, mixed-methods research, and repository features in a browser platform. Its paid model, AI-assisted analysis, and stated data-processing arrangements are key factors for buyers.
Facts from Preely's own pages
- AI
- Preely uses ChatGPT to generate summaries, ratings, and follow-up questions in user test analyses. · preely.com, 7 Oct 2026
- Company history
- Preely says it was established in 2015 and its platform originates from Scandinavian user-centered and participatory design. · preely.com, 7 Oct 2026
- Company location
- Preely (GetWhy) lists its address as Sundkaj 125, 2150 Nordhavn, Denmark, and identifies GetWhy A/S as the company. · preely.com, 7 Oct 2026
- Data hosting
- Preely says personal data is stored and processed by Hetzner Online GmbH in Germany, and invitation emails are sent using MailJet in France. · preely.com, 7 Oct 2026
- Exports
- Test results can be downloaded as CSV files. · preely.com, 7 Oct 2026
- Founded
- 2015 · preely.com, 28 Sept 2026
- Headquarters
- Copenhagen, Denmark · preely.com, 28 Sept 2026
- Integrations
- Preely integrates with Figma by link and with Adobe XD, Figma, and Sketch through plugins. · preely.com, 7 Oct 2026
- Panel management
- The panel dashboard tracks opening rate, click rate, bounce rate, spam reports, and blocking, and users can set contact and invitation limits. · preely.com, 7 Oct 2026
- Participant access
- Participants can open a test from a link without downloading or installing anything. · preely.com, 7 Oct 2026
- Privacy
- Preely says it handles GDPR, data security, privacy, and governance appropriately; its support page recommends Enterprise for company-specific IT security assessments. · preely.com, 7 Oct 2026
- Product
- Preely provides continuous product discovery and remote user testing to help teams make product decisions based on user feedback. · preely.com, 7 Oct 2026
- Recordings
- The feedback module does not collect video or audio recordings. · preely.com, 7 Oct 2026
- Supported devices
- Preely supports tests on desktop, tablet, and smartphone. · preely.com, 7 Oct 2026
- Testing inputs
- Users can test ideas and prototypes ranging from napkin or whiteboard drawings to interactive prototypes made in Adobe XD, Figma, or Sketch. · preely.com, 7 Oct 2026
- Test types
- The feedback module supports usability and UX measures, including performance and self-reported metrics. · preely.com, 7 Oct 2026
- Trial
- New customers can use a 14-day free trial without a credit card and cancel anytime. · preely.com, 7 Oct 2026
Where Preely stands on Freedom251
- UX Research Software#25 of 29