Freedom251 › Customer Journey Orchestration Software
Splio
What Splio is
Splio is an AI-first CRM platform for B2C companies, combining marketing automation, customer data management, loyalty tools, and predictive AI. It can automate welcome, abandoned-cart, post-purchase, and reactivation journeys, using rules and real-time triggers, including for mobile app journeys. Campaigns can reach customers through email, SMS, RCS, WhatsApp, and wallet push.
Splio CDP brings customer data from multiple touchpoints together and synchronizes it for personalization and activation. Its predictive AI identifies audiences based on purchase propensity, churn, and reactivation potential. Loyalty features support member communications and rewards, real-time access to loyalty information, and digital loyalty cards. Samsung Wallet, Google Wallet, and Apple Pay can carry loyalty cards, invitations, coupons, personalized offers, and push notifications.
Connections include REST API, SFTP, CSV imports and exports, Splio and partner connectors, and webhooks, including links to ecommerce, POS, and ERP systems. Splio was founded in 2001 and is headquartered in Paris. Its marketing automation page says customer data is hosted in France. The company describes security documentation covering consent, contact and unsubscribe lists, blacklists, GDPR topics, and logical data isolation in a multi-tenant SaaS architecture. Pricing is available by request through a demo.
Who it suits
Splio suits B2C companies, particularly in retail, ecommerce, luxury, travel, transportation, and telecoms. It is relevant to teams seeking customer journey automation, unified customer data, loyalty tools, and predictive audience identification.
What it does well
- Automates welcome, abandoned-cart, post-purchase, and reactivation journeys.
- Supports email, SMS, RCS, WhatsApp, and wallet push.
- Predictive AI identifies purchase propensity, churn, and reactivation potential.
- Loyalty tools include rewards and digital loyalty cards.
- Connects with ecommerce, POS, and ERP systems.
What to know first
- Pricing is available only on request.
- The listed platforms are API and web.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Splio AI-first CRM | Pricing not shown; request a demo | On request |
As splio.com lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://splio.com/en/.
- Request a demo to discuss the AI-first CRM.
- Plan for access through the web or API.
- Discuss connections through REST API, SFTP, CSV, connectors, or webhooks.
Verdict
Choose Splio if your B2C business needs marketing automation alongside customer data and loyalty capabilities. Its broad channel and integration options support connected customer journeys. Consider another option if you need a published subscription price before engaging with a provider.
Questions
How much does Splio cost?
Pricing is available on request. The site directs prospective customers to request a demo.
Which platforms does Splio support?
The listed platforms are web and API.
What channels can Splio use for campaigns?
Splio lists email, SMS, RCS, WhatsApp, and wallet push.
Does Splio support integrations?
Yes. Connections include REST API, SFTP or CSV imports and exports, Splio or partner connectors, and webhooks. These can connect with ecommerce, POS, and ERP systems.
Where is Splio based, and where is customer data hosted?
Splio is headquartered in Paris, France. Its marketing automation page states that customer data is hosted in France.
Facts from Splio's own pages
- Channels
- Splio lists email, SMS, RCS, WhatsApp, and wallet push among the channels it supports. · splio.com, 9 Oct 2026
- Customer data
- Splio CDP reconciles, unifies, and synchronizes customer data from multiple touchpoints for campaign personalization and activation. · splio.com, 9 Oct 2026
- Data hosting
- The marketing automation page states that customer data is hosted in France. · splio.com, 9 Oct 2026
- Founded
- 2001 · splio.com, 28 Sept 2026
- Headquarters
- Paris, France · splio.com, 28 Sept 2026
- Integration ecosystem
- Splio says it works with more than 100 agencies and integrated partners, including PoS and CMS partners. · splio.com, 9 Oct 2026
- Integrations
- Splio says it connects through REST API, SFTP or CSV file imports and exports, Splio or partner connectors, and webhooks, including connections to ecommerce, POS, and ERP systems. · splio.com, 9 Oct 2026
- Loyalty
- Splio Loyalty supports loyalty programs, personalized member communications and rewards, real-time access to loyalty information, and digital loyalty cards. · splio.com, 9 Oct 2026
- Marketing automation
- The platform automates customer journeys such as welcome, abandoned-cart, post-purchase, and reactivation campaigns. · splio.com, 9 Oct 2026
- Mobile wallets
- Splio lists Samsung Wallet, Google Wallet, and Apple Pay for loyalty cards, invitations, coupons, personalized offers, and wallet push notifications. · splio.com, 9 Oct 2026
- Predictive AI
- Splio says its predictive AI identifies audiences by purchase propensity, churn, and reactivation potential. · splio.com, 9 Oct 2026
- Pricing availability
- The site directs prospective customers to request a demo and does not display a subscription price on the page. · splio.com, 9 Oct 2026
- Product
- Splio describes itself as an AI-first CRM platform powered by Tinyclues AI. · splio.com, 9 Oct 2026
- Security and compliance
- Splio says its documentation covers consent management, contact and unsubscribe lists, blacklists, GDPR topics, and logical data isolation in a multi-tenant SaaS architecture. · splio.com, 9 Oct 2026
- Support
- Splio says its Customer Success Managers support customers with revenue and customer retention goals. · splio.com, 9 Oct 2026
- Who it serves
- Splio says it is built for B2C companies, particularly in retail, ecommerce, luxury, travel, transportation, and telecoms. · splio.com, 9 Oct 2026