Smush

What Smush is

Smush is an image-processing product with API access, batch processing, and tools for changing image size and metadata. It supports both compression modes and lists JPG/JPEG, PNG, GIF, WebP, and AVIF as supported formats. The maximum upload size is 256. A free plan is available. Pro Basic lists one site and 50GB of CDN bandwidth; Pro Standard lists three sites and 100GB of CDN bandwidth. Smush also includes campaign formats such as pop-ups, slide-ins, embeds, widgets, after-post opt-ins, and social sharing bars. Campaigns can be triggered by time, scrolling, clicks, exit intent, or ad-block detection. Audience and geo-targeting, lead capture forms, and custom CSS are supported. A/B testing is not supported. These tools make the product relevant to buyers who need image optimization as well as campaign capabilities. Its website is wpmudev.com/project/wp-smush-pro/ and the listed platform is API.

Who it suits

Smush suits people who want API-based image processing with both compression modes, batch jobs, resizing, and metadata controls. Its campaign tools may also fit teams that need several formats, triggers, targeting, and lead capture in one product.

Limits

The maximum upload size is 256, and A/B testing is not supported. Pro Basic covers one site and 50GB of CDN bandwidth; Pro Standard covers three sites and 100GB.

Getting started

1. Visit https://wpmudev.com/project/wp-smush-pro/.
2. Start with the free plan.
3. Use the API for image processing.
4. Choose Pro Basic for one site and 50GB of CDN bandwidth, or Pro Standard for three sites and 100GB.

Verdict

Choose Smush if you need API-based image processing alongside campaign formats and targeting tools. Look elsewhere if A/B testing is essential or the listed upload-size ceiling does not fit your needs.