Side by side
Optimole vs Smush
Both stand on image compression software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan Web
Choose Optimole if you need automated image optimization for WordPress or custom-connected sites, with resizing and WebP or AVIF delivery. The free plan includes 2,000 monthly visits; sites with higher listed visit allowances can consider Starter, Business, or Flexible.
Visit Optimole
Free plan API
Choose Smush if you need API-based image processing alongside campaign formats and targeting tools. Look elsewhere if A/B testing is essential or the listed upload-size ceiling does not fit your needs.
Visit SmushThe facts
| Optimole | Smush | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | Web | API |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 5 | 2 |
| Maker | Optimole | Not published |
| Website | optimole.com | wpmudev.com |
| On image compression software | #16 of 85 | #20 of 85 |
Optimole: what it does well
- WordPress plugin optimizes uploaded images in real time
- Resizes images for visitor devices and screen sizes
- Supports WebP and AVIF delivery and conversion
- Media API offers more than 50 URL transformations
- Free plan includes unlimited images and unlimited sites
What to know first
- Free plan includes 2,000 monthly visits
- Web-based platform; no other platform is listed
- Standard ticket support replies within 12 business hours
Smush: what it does well
- Offers both compression modes and batch processing.
- Resizes images and provides metadata controls.
- Supports JPG/JPEG, PNG, GIF, WebP, and AVIF.
- Campaigns support audience and geo-targeting.
- Provides lead capture forms and custom CSS.
What to know first
- A/B testing is not supported.
- The maximum upload size is 256.
Alternatives to Optimole Alternatives to Smush The whole list