Freedom251 › Salon and Spa Scheduling Software
Setora
What Setora is
Setora is booking and shop-management software for independent barbershops and salons. Customers can choose a service, staff member, and available time through a branded Booking Page without installing an app. A shared calendar brings together staff schedules and walk-ins, with staff filters and drag-to-reschedule. For late cancellations and no-shows, businesses can take deposits or use Booking Protection to save a customer's card with consent. Reports cover appointments, cancellations, no-shows, revenue, retention, and team performance, and can be exported as CSV. Businesses can also export customer contact details, marketing consent, booking totals, and last booking date. Setora supports Stripe payments and says customer data can sync to Mailchimp. Owner and staff apps for iOS and Android provide diary access and booking entry by phone. Email reminders are included; SMS reminders use separate credits, and Stripe processing is charged separately at Stripe's rate. Plans start at £39/mo, with a 14-day trial. Setora says it hosts its primary database in London and uses encryption and multifactor authentication for administrative access.
Who it suits
Setora suits independent salons and barbershops that need online booking, scheduling, customer records, and shop-management tools. It may fit small businesses seeking phone access for owners and staff.
What it does well
- Branded Booking Page lets customers book without an app.
- Shared calendar supports walk-ins and staff filters.
- Deposits and consent-based card saving address no-shows.
- CSV exports cover reports and customer details.
- Owner and staff apps are available for iOS and Android.
What to know first
- No free plan is listed.
- SMS reminders use separate credits.
- Stripe processing is charged separately.
- NHBF offer requires membership and a discount code.
Limits
Setora has no free plan. SMS reminders use separate credits, and Stripe card processing is charged separately; plans are billed per location.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| NHBF member offer | Per location for the first 3 months, then £59/month per location · NHBF members · directory discount code required · SMS credits and card processing separate | £29.50 a month |
| Setora | per location, month-to-month; before VAT where applicable · unlimited staff · all core features · SMS credits separate · Stripe processing separate | £59 a month |
As setora.co.uk lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open Setora's salon booking software website
- Start the 14-day trial
- Choose web, iOS or Android access
- Create the branded Booking Page for services and staff
- Set staff availability, reminders, deposits or Booking Protection
- Connect Stripe payments or Mailchimp if needed
Verdict
Setora combines booking, calendar, payment, reminder, and customer-record tools for independent salons and barbershops. Check the separate SMS and Stripe charges alongside the per-location plan pricing.
Questions
How much does Setora cost?
Pricing is listed from £39/mo with a 14-day trial. The NHBF member offer is £29.50 a month for the first three months, then £59/month per location; the Setora plan is £59 a month per location, month-to-month.
Which platforms does Setora support?
Setora supports web, Android and iOS. Owner and staff apps provide diary access and phone booking entry.
Is there a free plan?
No. Setora offers a 14-day trial instead.
Does Setora send reminders?
Email appointment reminders are included. SMS reminders use separate credits.
What payment and marketing integrations are available?
Setora supports Stripe payments and says customer data can sync to Mailchimp.
Can customers book without installing an app?
Yes. Customers book services, staff and available times through the branded Booking Page.
Facts from Setora's own pages
- API
- REST API v1 exposes locations, services, staff, availability, clients and bookings through JSON over HTTPS, with OpenAPI 3.1 specification, Bearer keys and a default 120 requests-per-minute limit. · setora.co.uk, 15 Oct 2026
- API availability
- The API is alpha, access is by request, and it is not included as a generally available subscription capability. · setora.co.uk, 15 Oct 2026
- API limitations
- API v1 has read and read_write scopes, while webhooks and per-resource scopes are not yet supported. · setora.co.uk, 15 Oct 2026
- Apple app requirements
- The iPhone app is free, requires iOS 16.4 or later and is not verified for macOS. · apps.apple.com, 15 Oct 2026
- Booking Protection
- With explicit consent, Setora stores a customer's card and charges only when configured late-cancellation or no-show rules apply. · setora.co.uk, 15 Oct 2026
- Calendar
- The diary provides day, lanes, three-day and week views, staff filters, walk-in entry and drag-to-reschedule. · setora.co.uk, 15 Oct 2026
- Company legal identity
- Setora Technology Ltd is an active private UK company, number 17025958, incorporated on 11 February 2026 for software development and IT consultancy. · find-and-update.company-information.service.gov.uk, 15 Oct 2026
- Customer records
- Customer profiles include booking history and marketing consent, with CSV export of contact details, consent, booking totals and last booking date. · setora.co.uk, 15 Oct 2026
- Data export
- Businesses can export customer contact details, marketing consent, booking totals, and last booking date as CSV. · setora.co.uk, 7 Oct 2026
- Data retention
- After cancellation, accounts have 60 days of read-only export access; live data is deleted within 30 days afterward and backups within a further 30 days unless legally retained. · setora.co.uk, 15 Oct 2026
- Documentation and support
- The Help Centre provides setup, booking, payments, daily operations, customer-data, staff and troubleshooting guides plus support chat. · setora.co.uk, 15 Oct 2026
- Founded
- 2026 · setora.co.uk, 28 Sept 2026
- Founder
- Setora was established in 2026 by founder Ben Osborne. · setora.co.uk, 15 Oct 2026
- Google Play app details
- The Android app is published by Setora Technology Ltd, was updated on 30 August 2026, encrypts data in transit and lets users request deletion. · play.google.com, 15 Oct 2026
- Headquarters
- The registered office is 61 Bridge Street, Kington, United Kingdom, HR5 3DJ. · find-and-update.company-information.service.gov.uk, 15 Oct 2026
- Integrations
- Documented integrations include Stripe Connect for payments and Mailchimp for customer email marketing; SMS delivery uses Twilio. · setora.co.uk, 15 Oct 2026
- Limit: integrations
- Setora currently lacks payment-terminal hardware integrations such as Square Terminal, WhatsApp messaging, Xero or QuickBooks integrations, customer self-check-in and individual staff booking links. · setora.co.uk, 15 Oct 2026
- Limit: marketplace
- Setora does not provide consumer marketplace discovery or listings of competing shops. · setora.co.uk, 15 Oct 2026
- Limit: reporting depth
- A Trustpilot reviewer recommended Setora but said reporting did not yet go deep enough, while noting that additions were being made regularly. · uk.trustpilot.com, 15 Oct 2026
- Mobile apps
- Owner and staff apps are available for iOS and Android to check the diary and add bookings from a phone. · setora.co.uk, 7 Oct 2026
- No-show tools
- Setora offers deposits and Booking Protection, which can save a customer's card with consent for late-cancellation and no-show rules. · setora.co.uk, 7 Oct 2026
- Notable limits
- Email reminders are included, while SMS reminders use separate credits and Stripe processing is charged separately at Stripe's rate. · setora.co.uk, 7 Oct 2026
- Notable news
- Setora announced on 8 September 2026 that its owner-and-staff mobile app had become available on iOS and Android, released on 1 September 2026. · setora.co.uk, 15 Oct 2026
- Online booking
- Customers select a service, staff member, date and time from a location Booking Page using real-time availability, then can reschedule or cancel within shop rules. · setora.co.uk, 15 Oct 2026
Where Setora stands on Freedom251
- Salon and Spa Scheduling Software#16 of 36
- Barbershop Scheduling Software#18 of 28