Roofr

Roofr is software for roofing contractors that brings measurements, estimating, proposals, and job administration into one suite. It suits businesses looking to connect sales and operations, from solo users to larger crews. Its free plan makes it possible to start without a subscription, but measurement reports cost extra and the more complete workflows require paid plans.

Overview

Roofr’s CRM organizes jobs on a board and adds customer communications, automations, invoicing, and integrated material ordering. Custom proposals and an Instant Estimator link homeowner inquiries to job-board follow-up. This breadth is useful for contractors who want to manage multiple steps in one system; a business that only needs roof reports may not benefit from the wider suite.

Key features

Measurement reports include total squares, pitch, and edges. Reports are pay-as-you-go, with no bulk packages. That keeps occasional work from requiring a report subscription, but frequent users should budget for each order. Starter reports cost $19 and are delivered within 24 hours or less; Measure+ reports cost $13, with a guaranteed two- or six-hour delivery option.

The proposal tool supports custom materials and pricing and e-signatures, while the Instant Estimator uses a contractor’s own pricing to give homeowners estimates and forwards job details to the job board. Together, these tools suit teams that want an inquiry to feed into sales follow-up rather than remain a standalone estimate.

Integrations include Google Calendar, Gmail, CompanyCam, Zapier, and suppliers ABC Supply, QXO, and SRS Roofhub. QuickBooks is in beta, works only for U.S. businesses, and does not support QuickBooks Desktop, so it is a weak fit for contractors who depend on that edition or need a mature accounting connection. Roofr also offers support by chat, phone, or email seven days a week; paid subscribers can receive unlimited onboarding calls and a dedicated account manager.

Pricing

Starter is free and billed monthly. It includes unlimited users, one basic job board, five automated actions, and 10 trial proposals, invoices, and work orders. Reports cost $19 each and arrive within 24 hours or less. This is a low-commitment way to try core job administration, but the limited board and trial-only documents make it less suitable for ongoing, high-volume operations.

Measure+ costs $109 a month billed monthly, or $209/mo billed yearly. It includes unlimited users, $13 measurement reports, $10 USD ESX files per report, guaranteed delivery in two or six hours, material calculations, waste factor, and CSV downloads. It is the clearest fit for contractors focused on measurement workflows; reports and ESX files remain per-report costs.

Essentials costs $249 a month billed monthly, or $209/mo billed yearly. It adds one flexible job board, unlimited proposals, invoices, and work orders, 10 automated actions, credit card and ACH payments, unlimited e-signatures, and unlimited users. Choose it when Starter’s trial documents are no longer enough and routine sales and payment work matters more than multiple boards or advanced crew oversight.

Scale costs $349 a month billed monthly, or $299/mo billed yearly. It includes seven customizable job boards, crew management, 25+ automated actions, a performance dashboard, job costs, QuickBooks integration, role-based permissions, and unlimited users. It targets larger or more structured teams; QuickBooks remains subject to the beta, U.S.-only, and no-Desktop restrictions. All stated plans offer unlimited users, so the difference is in workflow capacity rather than a seat cap.

Platforms

Roofr runs on the web and works on modern iOS and Android devices through a browser, without a separate App Store or Google Play download. That avoids installing a dedicated mobile app, though mobile access depends on using the browser.

Who it's for

Roofr is a strong fit for roofing businesses that want estimates, proposals, job tracking, and invoicing connected, and can choose between a free entry point and paid workflows. It is less compelling for contractors who only buy occasional measurements, need QuickBooks Desktop, or want measurement bundles rather than per-report pricing.

Pros and cons

• Pros: Starter provides a free route into job administration with unlimited users; proposals, e-signatures, payments, and material ordering connect sales and operational work; support is available seven days a week.
• Cons: Starter limits proposals, invoices, and work orders to 10 trial uses; reports are always charged per report, with no bulk packages; QuickBooks beta excludes businesses outside the U.S. and QuickBooks Desktop users.

Alternatives

Instant Roofer is worth considering when free basic measurements matter most: its free plan includes unlimited basic measurements, while premium report details require Premium; its Human Certified Measure Report is $10 per report.

ProLine may suit buyers comparing another roofing software option with a free plan and a paid GOOD plan at $497 a month, which includes three seats and 3k PRO Credits.

HiveSuite is another paid option, with a free trial and a Solo plan at £34.99 a month including VAT, or £349 per year including VAT.

Business Pilot may be relevant to service engineers and installers; its Site License describes a monthly license cost invoiced quarterly in advance.

Centerpoint Connect offers a Scale It plan with sales, service, and production, priced at $50 per field user and $100 per office user, plus a $7,499 one-time full implementation.

Leap is a paid alternative whose Essential plan is $79 a month on a one-year contract paid monthly, limited to one user per account and five digital signatures.

Roof Manager offers a free trial with two full reports and CRM, invoicing, and proposals, making it an option for a limited evaluation of those tools.

RooferBase is another paid, web-based option.

Browse more options in Roofing Software.

Verdict

Roofr is best for roofing contractors who want one system for measurements and the sales-to-job workflow, with a free starting tier and plan choices for more involved operations. Its per-report measurement charges and QuickBooks restrictions are the main reasons to look elsewhere, especially for frequent report buyers or Desktop-dependent U.S. accounting workflows.