ProLine

Overview

ProLine is a CRM for residential roofers that puts customer communication and roofing workflows in one system. It best suits teams that want calls, texts, quotes, and follow-up connected to project work; its main trade-offs are a $497-per-month starting price and no direct financing-platform integrations.

The system spans lead follow-up through job updates, scheduling, customer-portal access, and invoicing. Android, iOS, and web access make it relevant to teams working both in the office and in the field, though every published paid plan is priced for three seats.

For a broader comparison of this category, see Roofing Software.

Key features

Communication and follow-up

Calls and texts run through a built-in phone system inside the CRM, keeping customer conversations close to sales activity. Automations cover rapid responses to new leads, re-engaging older leads, appointment reminders, sales follow-up, job updates, and review requests. That range can help a roofing team manage repeated customer touchpoints; businesses needing only a basic contact list may not make enough use of the broader workflow.

Quotes and project operations

Users can customize and send quotes and collect signatures. An estimate builder, job scheduling, customer portal, production management, and invoicing and payments extend the system beyond lead management into job delivery. Those tools make ProLine a more natural fit for companies seeking connected sales and operations workflows than for businesses shopping solely for estimating.

Integrations, data, and support

Direct integrations include QuickBooks, CompanyCam, and Google Calendar, with Zapier as a route to thousands of other apps. ProLine does not directly integrate with financing platforms, a meaningful gap for roofers who need financing embedded in their sales process.

ProLine says customers own the leads, contacts, projects, and other data they enter, and account data can be exported through CSV, including after cancellation. Its Base Account lets users retain project and contact data for free after leaving a paid plan. Support is included for free-account users, with chat, email, and Zoom support; listed hours are 10 AM to 10 PM ET Monday through Friday, plus limited weekend help for pressing issues. Free done-for-you onboarding is advertised, with a goal of onboarding a business within 45 days. ProLine also promises a refund if a customer does not sell one additional job within 30 days.

Pricing

ProLine has a free data-retention account and three paid plans. The free Base Account is useful for keeping project and contact records after cancellation, but it is not described as a free working tier with the paid plans’ operational features.

• GOOD — $497 a month: Three seats and 3k PRO Credits, with production management, quotes, payments and invoicing, calling and texting, automations, integrations and Zapier, mobile app, and done-for-you setup. This is the entry point for teams wanting the core communication and job workflow, but the price and three-seat bundle may be difficult to justify for a solo roofer or a very small operation.
• BETTER — $797 a month: Three seats and 15k PRO Credits, including Good plus AI voice agents, AI call summaries and scoring, an insurance estimate manager, and an AI voice roleplay trainer. It is aimed at teams that expect to use AI calling and coaching features; those additions cost $300 a month more than Good.
• BEST — $1,697 a month: Three seats and 30k PRO Credits, including Good and Better plus audience segmentation and marketing broadcasts. It suits businesses that need those marketing capabilities and higher credit volume, but it is a substantial step up from Better.

All three published plans include done-for-you setup, and each is listed with three seats; teams needing a different seat count should assess that constraint before committing. The guarantee offers a specific reason to consider the service, but it does not change the recurring plan cost.

Platforms

ProLine is available on Android, iOS, and the web. Its mobile app is available through both the Google Play Store and Apple App Store, giving field teams a phone-based option alongside browser access.

Who it's for

ProLine is best suited to residential roofing businesses that want customer calls, texts, quotes, signatures, follow-up, and production workflows joined together. GOOD covers the core workflow; BETTER is more relevant when AI voice agents and call analysis matter, while BEST adds audience segmentation and marketing broadcasts. Roofers that rely on direct financing-platform connections, need fewer than three paid seats, or only want a narrow estimating tool have reason to look elsewhere.

Pros and cons

• Pro: Calls, texts, quoting, signatures, scheduling, customer portal, invoicing, and production management cover a wide stretch of the roofing customer and job lifecycle.
• Pro: Automations reach from first lead response through job updates and review requests, supporting teams with recurring follow-up work.
• Pro: CSV export, stated customer data ownership, and a free Base Account after cancellation offer a practical way to preserve records when ending a paid subscription.
• Con: The paid plans start at $497 a month and each includes three seats, which may be a poor fit for a one-person business or a team needing a different seat allocation.
• Con: ProLine does not directly integrate with financing platforms, limiting fit for sales teams that depend on an in-system financing connection.

Alternatives

Instant Roofer is worth considering when the priority is roof measurement: it offers unlimited basic measurements free, while premium report details require Premium, and it also has a $10 per report Human Certified Measure Report plan.

Roofr is another freemium roofing option with a free plan and web platform.

Business Pilot may suit buyers looking for a paid system with a free trial and Android, iOS, web, and API platforms; its Site License is described as a monthly license cost invoiced quarterly in advance.

Centerpoint Connect is a paid alternative with a Scale It plan priced at $50 a month per field user and $100 a month per office user, plus a 7,499 USD one-time full implementation fee; volume discounts are available.

Leap is a paid option with a free trial and Android, iOS, and web access. Its Essential plan is $79 a month on a one-year contract paid monthly, with one user per account and five digital signatures.

Roof Manager offers a free trial with two full reports and no credit card requirement, alongside CRM, invoicing, and proposals; it may suit buyers wanting to assess a report-centered workflow before paying.

RooferBase is another paid roofing-software option. Jobba is also a paid alternative.

Verdict

Choose ProLine if your residential roofing team wants customer communication, quoting, and project workflows in one system, and can use the three-seat plans and their credit allowances. Its connected follow-up and job tools are the central reason to buy. Look elsewhere if direct financing integrations or a lower-cost, smaller-seat plan are essential.