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Riddle
What Riddle is
Riddle is a paid, no-code platform for building interactive content for websites, apps, or shareable landing pages and links. It provides more than 35 formats, including quizzes, polls, surveys, personality tests, predictors, leaderboards, forms, and minigames. AI tools can generate quizzes, polls, and personality quizzes from a topic or URL. Monthly AI allowances are 150 Riddles on Pro, 250 on Business, and 550 on Enterprise. Creators can connect forms and content to Salesforce, Mailchimp, Brevo, ActiveCampaign, AWeber, Google Sheets, GA4, Google Tag Manager, Meta Pixel, Matomo, Adobe Analytics, Zapier, and webhooks. Listed REST APIs cover statistics, the builder, and generative AI, with an MCP server also available. Riddle says data is encrypted on its own servers in Germany and Luxembourg. It states ISO 27001 certification, GDPR compliance, WCAG accessibility, and no cookies or IP storage for interactive content. Plans start at 119 /mo billed annually, with a 14-day full-featured trial and no free plan.
Who it suits
Riddle suits publishers, brands, and sports teams creating interactive campaigns, surveys, quizzes, or lead forms. Its integrations and APIs also fit teams connecting content with marketing, analytics, or business systems.
What it does well
- More than 35 interactive content formats
- AI creates quizzes from topics or URLs
- Embeds on websites and apps
- Native marketing and analytics integrations
- REST APIs and MCP server listed
What to know first
- No free plan
- Concurrent users capped by plan
- Paid plans start at 119 /mo annually
- Enterprise costs 799.00 USD monthly
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | Monthly · Unlimited content, views and leads · 10,000 concurrent users · 3 embed domains · 1 user seat · 150 AI Riddles/month | $129 a month |
| Business | Monthly · Unlimited content, views and leads · 20,000 concurrent users · 10 embed domains · 1 user seat · 250 AI Riddles/month | $399 a month |
| Enterprise | Monthly; $799 base price per month · Unlimited content, views and leads · 50,000 concurrent users · 15 embed domains · 5 user seats · 550 AI Riddles/month | $799 a month |
As riddle.com lists them, read 9 Oct 2026. The maker's own page has the final word.
Verdict
Riddle combines broad interactive formats with AI creation, embedding, integrations, and developer access. It is a paid service with plan-based concurrent-user limits, so buyers should match those limits and AI allowances to expected use.
Facts from Riddle's own pages
- Accessibility
- The pricing page states Riddle content is accessible to WCAG 2.1 AA; its privacy page references WCAG 2.2 accessibility. · riddle.com, 9 Oct 2026
- AI creation
- Its AI tools create quizzes, polls and personality quizzes from a URL or a topic, with monthly plan allowances of 150, 250 and 550 AI Riddles for Pro, Business and Enterprise respectively. · riddle.com, 9 Oct 2026
- API
- The integration page lists REST APIs for statistics, the builder and generative AI, as well as an MCP server. · riddle.com, 9 Oct 2026
- Audience
- Riddle describes itself as built for publishers, brands and sports teams. · riddle.com, 9 Oct 2026
- Compliance
- Riddle states it is ISO 27001 certified and GDPR compliant, and that its interactive content does not set its own cookies or collect or store IP addresses. · riddle.com, 9 Oct 2026
- Embedding
- Creators can embed Riddles on websites or apps, or share them through a Riddle landing page or link. · riddle.com, 9 Oct 2026
- Formats
- Riddle offers more than 35 interactive content formats, including quizzes, leaderboards, predictors, forms and minigames. · riddle.com, 9 Oct 2026
- Founded
- 2014 · riddle.com, 28 Sept 2026
- Headquarters
- Saarbrücken, Germany · riddle.com, 28 Sept 2026
- Integrations
- Riddle offers native integrations including Salesforce, Mailchimp, Brevo, ActiveCampaign, AWeber, Google Sheets, GA4, Google Tag Manager, Meta Pixel, Matomo and Adobe Analytics, plus Zapier and webhooks. · riddle.com, 9 Oct 2026
- Plan limit
- Content, views and leads are unlimited, but concurrent access is capped at 10,000 users on Pro, 20,000 on Business and 50,000 on Enterprise. · riddle.com, 9 Oct 2026
- Product
- Riddle is a no-code platform for creating interactive content such as quizzes, polls, surveys, personality tests, predictors and minigames. · riddle.com, 9 Oct 2026
- Security
- Riddle says interactive-content data is stored on its own servers in Germany and Luxembourg, encrypted, and not on shared cloud storage. · riddle.com, 9 Oct 2026
- Support
- Riddle says its founders, product team and engineers answer support chat, and that support is not outsourced to call centers or AI. · riddle.com, 9 Oct 2026
- Trial and free plan
- There is no free plan; every plan starts with a 14-day full-featured trial that requires no credit card. · riddle.com, 9 Oct 2026
Where Riddle stands on Freedom251
- Lead Generation Software#39 of 52
- Quiz Maker Software#27 of 31