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RealEye
What RealEye is
RealEye is a cloud-based webcam eye-tracking platform for online research. Researchers can create studies using images, videos, or live websites, set display options, provide instructions, and add follow-up questions. The dashboard brings together heatmaps, gaze and fixation analysis, statistics for Areas of Interest, and survey answers, with exports of raw or processed data. Facial coding analyzes neutral, happy, and surprised expressions. External survey connections can send participants to Qualtrics, Google Forms, or SurveyMonkey and pass participant identifiers through URL parameters. RealEye says webcam image and sound processing happens in the browser and that it stores gaze-point predictions rather than webcam images or sound. It also says it is GDPR compliant and runs on AWS data centers in the United States. Results are described in its pricing FAQ as around 110 px accurate, with gaze prediction up to 60 Hz. The platform lists Android, iOS, and web. Participants recruited through a researcher's own link need a laptop or PC with a webcam; smartphone tests are offered on the Custom plan. Plans start at $325 a month with annual billing, and a 7-day trial is available.
Who it suits
RealEye suits researchers who want to run webcam eye-tracking studies online and analyze gaze, fixation, facial expression, and survey responses together. It can also suit teams using external survey tools or smartphone tests through the Custom plan.
What it does well
- Studies can use images, videos, or live websites.
- Dashboard includes heatmaps, gaze and fixation analysis, and AOI statistics.
- Exports raw or processed study data.
- Connects with Qualtrics, Google Forms, and SurveyMonkey.
- Offers facial coding for three expressions.
- Browser processing avoids storing webcam images or sound, according to RealEye.
What to know first
- No free plan is available.
- Basic studies are limited to 3 minutes per study.
- Own-link participants need a laptop or PC with a webcam.
- Panelists cannot join embedded website or screen recording studies.
Limits
The lowest listed plan, Basic, includes 20 own participants per month and allows studies up to 3 minutes. It includes an online analytics dashboard; CSV export, 300 own participants per month, and studies up to 10 minutes are listed for Standard.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Basic (annual) | $3,900 Billed annually · Unlimited studies · 20 own participants/month included · Up to 3 min per study · Online analytics dashboard | $325 a month |
| Basic (monthly) | Unlimited studies · 20 own participants/month included · Up to 3 min per study · Online analytics dashboard | $390 a month |
| Standard (annual) | $9,900 Billed annually · Unlimited studies · 300 own participants/month included · Up to 10 min per study · 3 team collaborators · CSV export · 1h training | $825 a month |
| Standard (monthly) | Unlimited studies · 300 own participants/month included · Up to 10 min per study · 3 team collaborators · CSV export · 1h training | $990 a month |
| Custom | Get a quote · >300 own participants/month · Up to 60 min per study · Custom license period · API access for data export · Smartphone tests · White-label · Custom feature requests | On request |
As realeye.io lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the RealEye website.
- Choose a paid plan; Basic and Standard are available monthly or annually.
- Use the 7-day trial to begin.
- Create an experiment with images, videos, or a live website, then add display settings, instructions, or follow-up questions.
- Recruit participants with a laptop or PC webcam, or select smartphone testing through the Custom plan.
Verdict
Choose RealEye for online webcam research that combines gaze analysis, facial coding, and survey responses. Basic starts at $325 a month billed annually, while smartphone tests and API access are listed under Custom, which has no listed price.
Questions
Does RealEye have a free plan?
No. A 7-day trial is available.
What does RealEye cost?
Basic annual is $325 a month, billed at $3,900 annually. Basic monthly is $390 a month.
Which platforms does RealEye support?
It lists Android, iOS, and web. The platform works best in Chrome and does not work with old Edge versions that predate Chromium.
Can RealEye connect to survey tools?
Yes. External survey integrations can redirect participants to Qualtrics, Google Forms, and SurveyMonkey, passing participant identifiers through URL parameters.
Does RealEye offer smartphone testing?
Yes. Smartphone tests are listed for the Custom plan.
Facts from RealEye's own pages
- Accuracy
- The pricing FAQ states eye-tracking results are around 110 px accurate, with gaze prediction frequency up to 60 Hz. · realeye.io, 7 Oct 2026
- Analysis
- The dashboard supports heatmaps, gaze and fixation analysis, Areas of Interest statistics, survey answers, and raw or processed data exports. · realeye.io, 7 Oct 2026
- API
- The custom plan lists beta API access for exporting pre-filtered study results as JSON over HTTPS. · realeye.io, 7 Oct 2026
- Browser support
- RealEye says its platform works best in Chrome and does not work with old Edge versions that predate Chromium. · support.realeye.io, 7 Oct 2026
- Compliance
- RealEye says it is GDPR compliant and runs on AWS data centers in the United States. · support.realeye.io, 7 Oct 2026
- Facial coding
- Its facial coding feature analyzes neutral, happy, and surprised expressions. · realeye.io, 7 Oct 2026
- Founded
- 2017 · realeye.io, 28 Sept 2026
- Headquarters
- RealEye lists its address as Obornicka 330, 60-689 Poznań, Poland. · realeye.io, 7 Oct 2026
- Integrations
- External survey integrations can redirect participants to tools such as Qualtrics, Google Forms, and SurveyMonkey and pass participant identifiers through URL parameters. · realeye.io, 7 Oct 2026
- Panel limits
- RealEye panelists cannot participate in embedded website or screen recording studies and are limited to studies no longer than 10 minutes. · realeye.io, 7 Oct 2026
- Participant requirements
- Participants using their own recruitment link need a laptop or PC with a webcam; smartphone tests are also offered. · realeye.io, 7 Oct 2026
- Privacy
- RealEye says webcam image and sound processing happens in the browser and that it stores gaze-point predictions rather than webcam images or sound. · realeye.io, 7 Oct 2026
- Product
- RealEye is a cloud-based webcam eye-tracking research platform for creating experiments, tracking participants, and analyzing data online. · realeye.io, 7 Oct 2026
- Study stimuli
- Studies can use images, videos, or live websites, with display settings, instructions, and follow-up questions. · realeye.io, 7 Oct 2026
- Support
- The company offers a knowledge base and lists email support at [email protected]. · support.realeye.io, 7 Oct 2026
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