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Reactev

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What Reactev is

Reactev is a paid dynamic-pricing SaaS platform for retailers operating physical stores, eCommerce stores, or both. It brings channels together and lets teams define pricing rules using margins, conversions, positioning, competition, and stock. Data inputs can include sales, visits, climate, and seasonality. Deep learning calculates product prices and explains its estimates, with continuous optimization. Approval workflows provide separate review and supervision levels. Promotion tools estimate discounts, assess campaign impact, and forecast stock needs before launch. Retailers can simulate pricing rules and compare estimated economic impact with their current strategy. Analytics covers sales, profits, price changes, and indexes, while demand forecasting is intended to anticipate shortages and avoid excess inventory. Internal systems connect through an API. Reactev says experts provide demonstrations, pricing-strategy guidance, training, and advice. The company is headquartered in Murcia, Spain, and says Reactev began as Minderest’s dynamic-pricing division. Pricing is available on request, with no free plan listed.

Who it suits

Reactev suits physical, eCommerce, and omnichannel retailers needing rule-based pricing, promotion planning, forecasting, and simulation. It is designed for organizations connecting internal systems through an API.

What it does well

Supports physical, eCommerce, and omnichannel channels
Deep-learning price estimates include explanations
Continuous optimization and competitor monitoring
Promotion and demand forecasting tools
Simulation compares proposed and current strategies

What to know first

Pricing is available only on request
No free plan listed
Requires API connection for internal systems

Plans

Plan	Billed and limits	Price
Reactev	Designed exclusively for physical and eCommerce retailers · Request a demo	On request

As reactev.com lists them, read 3 Oct 2026. The maker's own page has the final word.

Verdict

Reactev combines dynamic pricing, promotion analysis, simulation, forecasting, and approval workflows for retail channels. Its pricing is not published, so buyers need a request-based discussion to assess fit and cost.

Facts from Reactev's own pages

Analytics: Its pricing analytics dashboard covers metrics such as sales, profits, price changes, and indexes. · reactev.com, 3 Oct 2026
Company: Reactev says it was born as Minderest’s dynamic pricing division; Minderest began its journey in 2012. · reactev.com, 3 Oct 2026
Data inputs: The platform can use competition, sales, conversions, visits, climate, and seasonality data. · reactev.com, 3 Oct 2026
Demand forecasting: Demand forecasting is intended to help retailers anticipate shortages and avoid oversized inventory. · reactev.com, 3 Oct 2026
Dynamic pricing: Retailers can create pricing rules using variables including margins, conversions, positioning, competition, and stock. · reactev.com, 3 Oct 2026
Headquarters: Murcia, Spain · reactev.com, 28 Sept 2026
Integration: Reactev says customers connect their internal systems to the dynamic pricing platform via API. · reactev.com, 3 Oct 2026
Multichannel: Reactev says retailers can integrate their eCommerce, brick-and-mortar, and omnichannel channels in one tool. · reactev.com, 3 Oct 2026
Price management: The software supports price review and approval workflows with distinct levels of approval and supervision. · reactev.com, 3 Oct 2026
Price optimization: Reactev uses deep learning to calculate product prices and says it provides explanations for its estimates. · reactev.com, 3 Oct 2026
Pricing cycle: The platform covers pricing across physical stores and eCommerce stores. · reactev.com, 3 Oct 2026
Product: Reactev is a dynamic pricing SaaS platform designed for physical and eCommerce retailers. · reactev.com, 3 Oct 2026
Promotions: Promotion tools estimate suitable discounts, assess campaign impact, and forecast stock needs before launch. · reactev.com, 3 Oct 2026
Security: The price management page says the software was developed using quality and information security standards, but does not name a certification there. · reactev.com, 3 Oct 2026
Strategy simulation: Retailers can test pricing rules in a simulation environment and compare estimated economic impact with their current strategy. · reactev.com, 3 Oct 2026
Support: Reactev says its experts accompany customers from the initial demonstration through defining pricing strategies, with training and advice. · reactev.com, 3 Oct 2026