Freedom251 › Pricing Optimization Software
Omnia Retail
What Omnia Retail is
Omnia Retail is a web platform for price monitoring and dynamic pricing for retailers and brands. It combines pricing data from comparison shopping engines, marketplaces, and competitors’ domains, then supports automated price changes with approval limits and safety rules for oversight. “Show Me Why” insights and branch-level statistics explain how prices are calculated. Teams can test pricing strategies with version control, rollback options, and an audit log, and use elasticity analysis, price recommendations, and discount analysis. The platform can track and display the lowest price from the past 30 days for EU Omnibus compliance. Named plug-and-play integrations include Shopify, Shopware, Plentymarkets, and JTL. The Shopify integration monitors competitor prices and can apply rules to connected products; the Shopware plugin supports versions 5 and 6. The SMB plan starts at €399/mo for one shop and up to five users, with AI price monitoring and dynamic pricing. Omnia Retail was founded in 2012 and is headquartered in Amsterdam.
Who it suits
Omnia Retail suits retailers and brands, including direct-to-consumer businesses, seeking market price monitoring and automated pricing. Its SMB plan is designed for a single-shop setup.
What it does well
- Automates price updates with approval limits and safety rules.
- Explains calculations through insights and branch-level statistics.
- Strategy testing includes version control and rollback options.
- Tracks the lowest price from the past 30 days.
- Named integrations include Shopify, Shopware, Plentymarkets, and JTL.
What to know first
- No free plan is listed.
- SMB plan starts at €399/mo.
Limits
The SMB plan costs €399 a month and is limited to one shop and five users.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| SMB Pricing Solutions | Single-shop setup · Up to 5 users · AI price monitoring · AI dynamic pricing · Plug-and-play integrations · Omnia Agent · Online support | €399 a month |
| Enterprise Pricing Solutions | Multi-shop setup · Unlimited users · AI price monitoring · Multiple pricing strategies · Pricing consultants · Omnia Agent · Dedicated Customer Success team | On request |
As omniaretail.com lists them, read 29 Sept 2026. The maker's own page has the final word.
Getting started
- Open the Omnia Retail website
- Choose SMB Pricing Solutions or Enterprise Pricing Solutions
- Select a single-shop or multi-shop setup
- Connect a listed Shopify, Shopware, Plentymarkets, or JTL integration
- Configure pricing strategies with approval limits and safety rules
- Review recommendations and market pricing data
Verdict
Omnia Retail combines market price data with pricing automation, testing controls, and calculation explanations. The listed SMB plan starts at €399/mo, while enterprise pricing is not provided.
Questions
How much does Omnia Retail cost?
SMB Pricing Solutions costs €399 a month. Enterprise Pricing Solutions has no listed price.
Is there a free plan?
No. Omnia Retail is a paid service.
Which integrations are available?
Named plug-and-play integrations are Shopify, Shopware, Plentymarkets, and JTL. The Shopware plugin supports versions 5 and 6.
What does the SMB plan include?
It covers one shop and up to five users, AI price monitoring, AI dynamic pricing, plug-and-play integrations, Omnia Agent, and online support.
What does the enterprise plan add?
Enterprise supports multiple shops and unlimited users, multiple pricing strategies, pricing consultants, Omnia Agent, and a dedicated Customer Success team.
Facts from Omnia Retail's own pages
- Company history
- Omnia says it was founded just over a decade before the page was published and acquired German pricing SaaS company Patagona in 2021. · omniaretail.com, 29 Sept 2026
- Compliance
- The platform can track and display the lowest price from the past 30 days for EU Omnibus compliance. · omniaretail.com, 29 Sept 2026
- Founded
- 2012 · omniaretail.com, 28 Sept 2026
- Headquarters
- Amsterdam, Netherlands · omniaretail.com, 28 Sept 2026
- Integrations
- The pricing page names Shopify, Shopware, Plentymarkets, and JTL as plug-and-play integrations. · omniaretail.com, 29 Sept 2026
- Intended customers
- Omnia says it serves retailers and brands, including direct-to-consumer businesses, and offers an SMB plan for single-shop setups. · omniaretail.com, 29 Sept 2026
- Market data
- Omnia combines pricing data from comparison shopping engines, marketplaces, and competitors’ domains. · omniaretail.com, 29 Sept 2026
- Price transparency
- The platform provides “Show Me Why” insights and branch-level stats to explain how prices are calculated. · omniaretail.com, 29 Sept 2026
- Pricing automation
- Its pricing strategies can automate price updates, with approval limits and safety rules for manual oversight. · omniaretail.com, 29 Sept 2026
- Product
- Omnia Retail provides AI-powered dynamic pricing and price monitoring for retailers and brands. · omniaretail.com, 29 Sept 2026
- Shopify integration
- The Shopify integration can monitor competitor prices and apply automated pricing rules to connected Shopify products. · omniaretail.com, 29 Sept 2026
- Shopware integration
- Omnia’s Shopware plugin supports Shopware 5 and Shopware 6 and transfers product information and price recommendations between systems. · omniaretail.com, 29 Sept 2026
- Strategy testing
- Pricing strategies can be tested with version control, rollback options, and an audit log. · omniaretail.com, 29 Sept 2026
- Support
- The SMB plan includes online support, while the enterprise plan includes a dedicated Customer Success team. · omniaretail.com, 29 Sept 2026
Where Omnia Retail stands on Freedom251
- Pricing Optimization Software#14 of 28
- Retail Pricing Software#19 of 37
- Pricing Software#15 of 24
- Pricing Analytics Software#18 of 26
- Retail Analytics#14 of 18
- Competitor Price Monitoring Software#33 of 39