Property Shell is a paid platform for property developers and project-marketing businesses, covering sales from enquiry through settlement. Its CRM gathers leads from multiple channels and supports import, routing, scoring, automated follow-ups, and email or SMS communication. Stock management records pricing, sales status, availability, buyer profiles, and allocations across projects. Marketing automation creates event- or time-triggered email, SMS, and workflow journeys while tracking responses. Contract tools provide generation, version control, audit trails, and date-based workflows. Payment Solutions tracks purchaser deposits and calculates agent commissions, with accounting-software integration. Listed inbound sources include RealEstate.com.au, Domain.com.au, and Meta/Facebook, plus Office 365 email and calendar. The platform runs on web, iOS, and Android. Subscriptions are monthly, priced on request, with no free plan or self-serve trial.
Who it is for
It serves boutique developers with single projects through national agencies managing multiple projects. Property teams needing CRM, stock, contracts, payments, marketing, and mobile access may find it suitable.
What is good
- Covers sales through settlement
- Lead import, routing, scoring, and follow-up
- Stock and allocation management across projects
- Contract version control and audit trails
- Mobile apps on iOS and Android
What to know first
- Pricing is available only on request
- No free plan
- No self-serve free trial
- Trust Accounting is limited to Advanced and Enterprise
Verdict
Property Shell combines property CRM, project stock, contracts, payments, marketing, and mobile workflows. Request a quote and confirm which plan includes the capabilities your projects require.
Property Shell plans and pricing
All plansCompared on real estate CRM software
- Free plan
- No
- Automated follow-up
- Yes
- Lead routing
- Yes
- Mobile app
- Yes
- Email marketing
- Yes
- Lead import
- Yes
