Market Leader is a paid real estate CRM and marketing platform available on the web, iOS and Android. It combines lead import, lead routing, automated follow-up, email marketing and property matching. Lead capture tools and a customizable website builder support collecting inquiries, while the CRM and automated nurture tools support ongoing contact management. A website and mobile app are included. Market Leader lists a Teams plan supporting up to 10 users. Its Professional plan is described with a real estate CRM, automated lead nurture, Marketing Center, customizable website builder and lead capture tools. Prices for both listed plans are not provided, and there is no free plan. The maker is also named Market Leader, founded in 1999 and headquartered in Bellevue, Washington, United States. The combination of web access, mobile applications, lead handling, follow-up, matching and marketing is presented for real estate professionals choosing between team and professional arrangements.
Who it is for
It suits real estate professionals who need lead capture, routing, follow-up, property matching and marketing across web and mobile. Teams can consider the plan supporting up to 10 users.
What is good
- Automated follow-up and lead routing
- Property matching and lead import
- Customizable website builder
- Web, iOS and Android access
- Teams plan supports up to 10 users
What to know first
- No free plan
- Professional features are tied to a named plan
Verdict
Market Leader combines real estate CRM functions with lead-generation and marketing tools across web and mobile. Ask the maker for plan pricing and confirm whether Teams or Professional matches your workflow.
Market Leader plans and pricing
All plansCompared on real estate CRM software
- Free plan
- No
- Automated follow-up
- Yes
- Lead routing
- Yes
- Property matching
- Yes
- Website included
- Yes
- Mobile app
- Yes
- Email marketing
- Yes
- Lead import
- Yes
