Profitario is a profit analytics app for Shopify merchants, available on the web and as an extension. It attributes costs to orders and reports profit by order, product, and day. Cost records can include product costs, shipping, payment fees, taxes, and ad spend, with the source recorded. The dashboard tracks more than 40 KPIs, including net profit, ROAS, repurchase rate, and LTV. Customer analysis includes monthly cohorts with sales per customer, CAC, repurchase rates, and projections, along with a map of repeat customers' first three purchases. Shopify imports orders, products, and refunds. Listed sources for product or fulfillment costs include AliExpress, CJ Dropshipping, DSers, Gelato, Printify, and MerchOne; some integrations are beta or coming soon. The free plan covers 50 orders per month, one shop, and five integrations. Paid plans start at $30/mo, with monthly order allowances and per-order overage fees; Scale has no order limit. A 14-day trial is listed.
Who it is for
It suits Shopify merchants who want to attribute costs and review profitability across orders, products, and time. Its cohort and repeat-purchase tools may also suit merchants tracking customer value and retention.
What is good
- Attributes product, shipping, payment, tax, and ad costs.
- Dashboard tracks more than 40 KPIs.
- Shopify imports orders, products, and refunds.
- Free plan allows 50 monthly orders.
- Scale includes unlimited orders and shops.
What to know first
- Paid plans charge per-order overages.
- Free plan is limited to one shop.
- Some listed integrations are beta or coming soon.
Verdict
Profitario brings order-level costs, profit reporting, and customer analysis together for Shopify stores. Check the order allowance and overage rate for a paid tier against your store's volume.
Profitario plans and pricing
All plansCompared on ecommerce analytics software
- Free plan
- Yes
- Paid from
- $30/mo
- Storefront platforms
- Shopify
- Marketing attribution
- Yes
- Profitability reporting
- Yes
- Customer cohorts
- Yes
- Product margin tracking
- Yes
- Data refresh frequency
- realtime
