PayHelm

Overview

PayHelm is an ecommerce analytics platform that combines store, product, customer, advertising and payment data, with AI-assisted reporting and workflows. It is best suited to ecommerce teams that need a broad view across sales and marketing channels; the free tier is a practical starting point, while advanced AI use and deeper history require paid plans.

Its range of reports and integrations is a strength, but teams should weigh the per-user or sales-based pricing against their scale and check how AI features handle connected data. For a wider category comparison, see Ecommerce Analytics Software.

Key features

Reporting across the business

PayHelm advertises more than 500 reports covering sales, margins, COGS, SKU detail, taxes, shipping, UTM sources and cart conversion. Marketing attribution, customer cohorts and product margin tracking add useful context beyond top-line revenue. Natural-language report building, ChatGPT integration and scheduling can help teams create and revisit specific views without relying only on pre-built reports. Data refreshes in real time, though the Free and Entrepreneur plans cap historical lookback at 12 months.

AI-assisted actions

The AI agent supports marketing, inventory, email and attribution workflows across connected platforms, including multi-step tasks. PayHelm says four AI roles—CEO, CMO, CRO and CFO—review and optimize proposed action plans before execution. This is most relevant to teams willing to connect operational data and use AI for more than reporting; some AI features send relevant data to third-party AI providers, so privacy-conscious businesses should account for that.

Integrations and mobile

The homepage lists more than 59 official integrations, including Shopify, BigCommerce, WooCommerce, Amazon, Stripe, Google Ads, Meta Ads, Klaviyo, QuickBooks and Slack. That breadth can reduce the need to assemble reporting from separate channel dashboards. iOS and Android apps provide revenue and order feeds, ad performance, AI briefings, push alerts and inventory warnings, making the platform useful for monitoring while away from a desktop.

For agencies, Business and Enterprise add Agency Hub with client workspaces, isolated data, flexible billing and granular access control. PayHelm describes its security approach as based on SOC 2 best practices, with encryption and access controls; its Apps page says SOC 2 is in progress, so this should not be read as a completed certification.

Pricing

PayHelm has a free plan, paid plans from $20/user/mo, and a 14-day trial. The tiers differ substantially in AI allowance, historical data and user capacity.

Business and Enterprise include Agency Hub, which makes them the relevant choices for agencies managing client workspaces. Free is capped at 10 users and a year of data; Entrepreneur also limits users to 10 and does not extend that history. Check the quoted billing basis carefully, particularly on Business, where the plan price is tied to monthly sales. PayHelm says users retain rights to their data and may request deletion of personal data.

Platforms

PayHelm supports web, iOS, Android and API access. Its storefront platform coverage includes Shopify, BigCommerce, WooCommerce, Magento and Wix, alongside the broader set of listed integrations. The mobile apps are useful for alerts and quick performance checks, while the API may suit teams connecting their own systems.

Who it's for

PayHelm is a strong candidate for ecommerce operators that sell across multiple storefronts or combine store performance with advertising, payments and customer data. Its cohort, attribution and margin reporting suit teams looking beyond revenue totals, and its Business and Enterprise agency features support client-based work. It is less compelling for a single-store business that needs only basic reporting, or for organizations unwilling to send relevant data to third-party AI providers when using some AI features.

Pros and cons

• Pros: More than 500 reports plus attribution, cohort and margin analysis give teams multiple ways to assess performance.
• Pros: More than 59 integrations and multi-step AI workflows bring reporting and operational actions together across connected platforms.
• Pros: Free supports 10 users and core analytics, while Business extends history to 5+ years and adds priority support.
• Cons: Entrepreneur's $20/mo per-user billing can add up as teams grow, and it retains the same 12-month lookback as Free.
• Cons: Business pricing rises with monthly sales, making costs less predictable as revenue changes.
• Cons: Some AI features send relevant data to third-party providers, which may not suit every company's privacy requirements.

Alternatives

Helium 10 is another freemium option with web, iOS and Android apps; consider it if you want to compare a different ecommerce tool in those same access categories.

Lifetimely is worth considering when a free plan capped at 50 orders per month is enough and daily P&L, customer behavior analytics, predictive LTV and product performance are the priorities.

ManageByStats may fit sellers who want its free plan's four seller accounts, review automation, reports and 100 keywords, or need an extension alongside web access.

Profitario is another freemium option with a free plan and trial; consider it as an alternative if its 50-order, one-shop free tier fits your needs.

Teikametrics may suit a reader seeking web-based access and a free Basic tier, provided limited features without AI capabilities are sufficient.

Triple Whale is a close alternative to compare: its free plan also allows 10 users and 12 months of data storage and retention, while its Foundation plan has unlimited users and storage.

SellerApp is another freemium, web-based option to compare.

SupplySpy is another freemium, web-based option to compare.

Verdict

Choose PayHelm if your ecommerce team needs analytics across stores and marketing channels, and wants AI-assisted reports and actions in the same platform. The free plan offers a broad entry point, while Business is the more suitable tier for longer history and higher AI capacity. Look elsewhere if you need predictable costs independent of sales, or do not want AI workflows that may share relevant data with third-party providers.