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Primas
What Primas is
Primas builds contact center AI capabilities into enterprise systems that organizations already run, and provides integration and implementation services. Its AI agents can answer calls, verify callers, collect information and resolve calls using existing contact center systems. Agent Assist gives representatives real time answers, compliance warnings and process guidance during live conversations. For quality assurance, Primas says its AI QA product scores every call against a customer’s own rubric. QA teams can edit rubrics and knowledge bases in the app, test changes against an audit set, and use an evaluation gate before publishing. Other listed capabilities include call summaries, sentiment and conversation intelligence, knowledge base answers and AI outbound. Call summaries can write action items, intent and resolution into a customer’s CRM. Primas lists Avaya, Cisco, Genesys, Asterisk and Vicidial as supported telephony systems. Customers can use commercial AI APIs or Primas models running fully on premises; listed options include OpenAI, Gemini, Claude, Deepgram, ElevenLabs and Cartesia. The company says recordings, transcripts and personal information can remain on customer infrastructure. It describes on premises deployment as supporting HIPAA, PCI DSS, FedRAMP and StateRAMP. Primas says it has worked in contact centers since 1994, serves more than 100 customers across four countries, and is headquartered in Huntington Beach, California. It says a prototype on real calls can be ready in about two weeks, with a production use case in roughly three months.
Who it suits
Primas suits organizations that already operate contact centers on systems such as Avaya, Cisco, Genesys or Vicidial and want to add AI without replacing them. It may also fit teams that need on premises deployment, configurable QA workflows and implementation support from engineers.
What it does well
- AI agents work with existing contact center systems.
- QA scores calls against each customer’s rubric.
- Agent Assist provides real time guidance during conversations.
- On premises operation can keep recordings and transcripts on customer infrastructure.
- Supports Avaya, Cisco, Genesys, Asterisk and Vicidial.
- Engineers work alongside customer teams for as long as support is wanted.
What to know first
- Pricing is available on request.
- The voice-agent offering may not fit buyers seeking a self-service SaaS bot.
- It may not fit organizations starting with a new cloud stack.
Limits
Primas lists milestone-paid implementation for its QA product. If auditor–AI agreement has not reached 85% by day 30, calibration continues at no cost.
Getting started
- Visit https://primas.net/.
- Discuss your existing contact center systems and use case with Primas.
- Choose supported telephony integrations such as Avaya, Cisco, Genesys, Asterisk or Vicidial.
- Select commercial AI APIs or Primas models running on premises.
- Work with Primas on implementation; the company describes a prototype in about two weeks and a production use case in roughly three months.
Verdict
Pick Primas if you run an established contact center and want AI integrated with its current systems, with on premises deployment and implementation support available. Look elsewhere if you want a self-service plug-in SaaS bot or are starting with a new cloud stack.
Questions
How much does Primas cost?
Pricing is available on request.
Which contact center systems does it support?
Primas lists Avaya, Cisco, Genesys, Asterisk and Vicidial.
Can Primas run on premises?
Yes. Primas says customers can run its models fully on premises and keep recordings, transcripts and personal information on their infrastructure.
Which AI model options does Primas list?
It lists OpenAI, Gemini, Claude, Deepgram, ElevenLabs and Cartesia, alongside its own models.
Who is Primas intended for?
Primas says it suits organizations running contact centers on established systems such as Avaya, Cisco, Genesys or Vicidial, particularly those that do not want to replace them.
How long has Primas worked in contact centers?
Primas says it has worked in contact centers since 1994.
Facts from Primas's own pages
- Agent assist
- Agent Assist provides real-time answers, compliance warnings, and process guidance during live conversations. · primas.net, 8 Oct 2026
- AI agents
- Its AI agents can answer, verify, collect information, and resolve calls on existing contact-center systems. · primas.net, 8 Oct 2026
- AI model options
- Primas says customers can use commercial AI APIs or its own models running fully on-premises, and lists OpenAI, Gemini, Claude, Deepgram, ElevenLabs, and Cartesia. · primas.net, 8 Oct 2026
- AI quality assurance
- Its QA offering scores every call against the customer’s rubric and shows confidence for each criterion. · primas.net, 8 Oct 2026
- Call summaries
- Call summaries can write action items, intent, and resolution into the customer’s CRM. · primas.net, 8 Oct 2026
- Company history
- Primas says it has worked in contact centers since 1994 and serves more than 100 customers across four countries. · primas.net, 8 Oct 2026
- Company history and headquarters
- Primas says it has worked in contact centers since 1994 and is headquartered in Huntington Beach, California. · primas.net, 8 Oct 2026
- Compliance
- The voice-agent page says on-premises deployment keeps sensitive data inside the customer’s network and supports HIPAA, PCI DSS, FedRAMP, and StateRAMP. · primas.net, 8 Oct 2026
- Data deployment
- The company says customers can run fully on-premises with local models, keeping recordings, transcripts, and personal information on their infrastructure unless they choose otherwise. · primas.net, 8 Oct 2026
- Data handling
- Primas says recordings, transcripts, and personally identifiable information can stay on the customer’s infrastructure, with fully on-premises operation available. · primas.net, 8 Oct 2026
- Headquarters
- Huntington Beach, California, United States · primas.net, 28 Sept 2026
- Implementation terms
- The QA page says implementation is milestone-paid, and calibration continues at no cost if auditor–AI agreement has not reached 85% by day 30. · primas.net, 8 Oct 2026
- Implementation timing
- The homepage says a working prototype on real calls can be ready in about two weeks and a production use case in roughly three months. · primas.net, 8 Oct 2026
- Integrations
- The site lists Avaya, Cisco, Genesys, Asterisk, and Vicidial as supported telephony platforms. · primas.net, 8 Oct 2026
- Intended customers
- Primas says it is suited to organizations running contact centers on Avaya, Cisco, Genesys, or Vicidial, especially those that cannot or do not want to replace their existing systems. · primas.net, 8 Oct 2026
- Notable fit limitation
- The voice-agent page says Primas is probably not suitable for customers seeking a self-service plug-in SaaS bot or starting with a new cloud stack. · primas.net, 8 Oct 2026
- Other capabilities
- Primas lists call summarization, sentiment and conversation intelligence, knowledge-base answers, and AI outbound as platform capabilities. · primas.net, 8 Oct 2026
- Product focus
- Primas describes itself as a contact-center solution provider and system integrator that adds modern capabilities, including AI, to systems enterprises already use. · primas.net, 8 Oct 2026
- QA controls
- QA teams can edit rubrics and knowledge bases in the app, with changes tested against an audit set and an evaluation gate before publishing. · primas.net, 8 Oct 2026
- Support
- Primas says its engineers work alongside customer teams for as long as they want support. · primas.net, 8 Oct 2026
- Telephony integrations
- The site lists Avaya, Cisco, Genesys, Asterisk, and Vicidial as supported telephony systems. · primas.net, 8 Oct 2026
- Voice agents
- Its AI agents can answer, verify, collect information, and resolve calls on existing contact-center systems. · primas.net, 8 Oct 2026
- What it does
- Primas builds contact-center AI capabilities into enterprise systems customers already run and provides integration and implementation services. · primas.net, 8 Oct 2026