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PIE by First Delivery

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PIE by First Delivery's own site

What PIE by First Delivery is

PIE by First Delivery is a delivery management system made for pizza shops. Its command center assigns deliveries to in-house drivers, third-party fleets, or both, and tracks drivers on a live map. Third-party fleet assignments can be manual, semi-automatic, or automatic. PIE connects online orders, phone orders, and third-party platforms to a shop’s POS system. Its driver app includes shifts, order details, proof of delivery, ID verification, and automatic payout of earnings and tips. Customer-facing tools include branded live tracking, loyalty enrollment, direct-order promotion, and features intended to reduce calls. First Delivery lists more than 50 integrations, including DoorDash Drive, Uber Direct, Toast, Square, and Slice. The REST API includes real-time order and driver webhooks, with dedicated developer support. The terms describe encryption, access controls, and monitoring, and say notice of certain incidents involving customer content will be provided within 72 hours of awareness. Pricing starts at $29.95/mo, with extra per-delivery charges on the Lite plan. The pizza page also offers specialist support and a money-back guarantee tied to measurable delivery-efficiency improvement within 30 days.

Who it suits

PIE suits pizza shops coordinating their own drivers and third-party fleets, especially those connecting multiple order channels to a POS system.

What it does well

  • Tracks drivers on a live map.
  • Supports manual, semi-automatic, and automatic assignments.
  • Driver app includes proof of delivery and ID verification.
  • Lists more than 50 integrations.
  • Provides a REST API and real-time webhooks.

What to know first

  • No free plan is listed.
  • Lite adds $0.25 per delivery and external-driver fee.
  • Lite lists some add-ons as unavailable.

Limits

Lite costs $29.95 per month, plus $0.25 per delivery and $0.25 per delivery for external drivers. Its listed unavailable add-ons include marketplace-order POS integration, online ordering, and SMS marketing. The pricing page does not state whether a free trial is offered.

Plans

PlanBilled and limitsPrice
Pro$149.95/month, plus $0.25 per delivery and plus $0.25 per delivery for external drivers · Nationwide 3P and catering fleets · store and customer chat support · branded live tracking · driver app · proof of delivery · refunds · cash-on-delivery orders · review and marketing tools · web dashboard · diner profiles · driver scheduling · add-ons: POS integration $50/month/location, online ordering $50/month/location, SMS marketing $50/month/location + $0.05 per text$149.95 a month
Lite$29.95/month, plus $0.25 per delivery and plus $0.25 per delivery for external drivers · Nationwide 3P fleets · live human chat support for stores · live delivery tracking · pre-built order integrations · driver app · proof of delivery · marketplace order POS integration, online ordering, and SMS marketing not available$29.95 a month

As firstdelivery.com lists them, read 7 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit the PIE pizza solutions website.
  2. Choose a paid plan, starting with Lite at $29.95/month.
  3. Use the Android, iOS, or web platform, or connect through the API.
  4. Connect order channels and POS using available integrations.
  5. Set up delivery assignments for in-house drivers or third-party fleets.

Verdict

PIE brings order channels, driver dispatch, tracking, and customer-facing tools together for pizza delivery operations. Its starting price is $29.95/mo, with additional per-delivery charges.

Questions

How much does PIE cost?

Lite is $29.95 per month, plus $0.25 per delivery and $0.25 per delivery for external drivers. Pro is $149.95 per month, with the same listed per-delivery charges.

Is there a free plan?

No. PIE is a paid product.

What platforms does PIE support?

The listed platforms are Android, iOS, web, and API. PIE also has a driver app.

What integrations does PIE offer?

First Delivery lists more than 50 integrations, including DoorDash Drive, Uber Direct, Toast, Square, and Slice.

Can developers connect to PIE?

Yes. First Delivery provides a REST API, real-time webhooks for order and driver updates, and dedicated developer support.

What is unavailable as a Lite add-on?

Lite lists marketplace-order POS integration, online ordering, and SMS marketing as unavailable add-ons.

Facts from PIE by First Delivery's own pages

API
First Delivery provides a REST API, real-time webhooks for order and driver updates, and dedicated developer support. · firstdelivery.com, 7 Oct 2026
Channels and POS
The product connects online ordering, phone orders, and third-party platforms to a shop’s POS system. · firstdelivery.com, 7 Oct 2026
Customer experience
PIE offers branded live order tracking, loyalty enrollment, direct-order promotion, and tools intended to reduce customer calls. · firstdelivery.com, 7 Oct 2026
Delivery choices
Shops can use their own staff and third-party fleets, with manual, semi-automatic, or automatic assignment to third-party fleets. · firstdelivery.com, 7 Oct 2026
Delivery operations
Its command center lets shops assign deliveries to their own drivers, third-party fleets, or both, and track drivers on a live map. · firstdelivery.com, 7 Oct 2026
Driver tools
The driver app includes scheduled shifts, order information, proof of delivery, ID verification, and automatic payout of earnings and tips. · firstdelivery.com, 7 Oct 2026
Integrations
First Delivery lists more than 50 integrations and names DoorDash Drive, Uber Direct, Toast, Square, and Slice among them. · firstdelivery.com, 7 Oct 2026
Intended customers
PIE is marketed to pizza shops seeking to coordinate in-house drivers and third-party delivery fleets. · firstdelivery.com, 7 Oct 2026
Pricing limits
The Lite plan lists marketplace-order POS integration, online ordering, and SMS marketing as unavailable add-ons; the pricing page does not state whether a free trial is offered. · firstdelivery.com, 7 Oct 2026
Purpose
PIE is a delivery management system designed exclusively for pizza shops. · firstdelivery.com, 7 Oct 2026
Security
Its terms say it uses safeguards including encryption of data in transit and at rest, access controls, and monitoring. · firstdelivery.com, 7 Oct 2026
Security incident notice
The terms say First Delivery will notify customers without undue delay and no later than 72 hours after becoming aware of certain security incidents involving customer content. · firstdelivery.com, 7 Oct 2026
Support and guarantee
The pizza page offers pizza-industry expert support and guarantees measurable delivery-efficiency improvements within 30 days or a money-back refund. · firstdelivery.com, 7 Oct 2026

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