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Pendula
by Pendula
What Pendula is
Pendula is a web-based customer engagement platform for marketing and customer experience teams. It combines customer data, journey design, communications, automation, and lead scoring in one service. Its no-code Workflow Studio creates drag-and-drop journeys with branching logic, condition-based messages, and time-sensitive prompts. The Engagement Hub supports two-way SMS, email, WhatsApp, push notifications, and RCS. Pendula lists CRM integrations and says its Integrations Hub connects with more than 80 external applications, with access to or updates of connected customer data. AI Agents can handle cross-channel conversations and pass them to human agents with context and history. Starter and Builder include monthly outcome allowances, with $2 overage charges per outcome; an outcome typically involves six message exchanges. Pendula offers a free trial, while listed plans start from 2,000 AUD/mo and require annual billing.
Who it suits
It suits marketing and customer experience teams, including organizations in financial services, education, telecommunications, and utilities. Teams needing journey automation, cross-channel messaging, integrations, or AI-assisted conversations may find it relevant.
What it does well
- No-code journey builder with branching logic
- Two-way SMS, email, WhatsApp, push, and RCS
- Integrations Hub connects more than 80 applications
- AI Agents can hand conversations to humans
- Free trial available
What to know first
- No free plan
- Starter and Builder have monthly outcome limits
- Starter and Builder charge $2 per extra outcome
- Listed plans require annual billing
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | $24k paid annually (min 12 months) · 1 AI Agent · 3 pre-built templates · 1 integration · 1000 outcomes included monthly · overage: $2 per outcome based on 6 interactions · Email, SMS & WhatsApp · Unlimited seats | A$2 a month |
| Builder | $60k paid annually (min 12 months) · 3 AI Agents · 9 pre-built templates total · 3 integrations · 4000 outcomes included monthly · overage: $2 per outcome based on 6 interactions · Email, SMS & WhatsApp · Unlimited seats | A$5 a month |
| Scaler | Custom; volume discounts available · Unlimited AI Agents · Custom-built templates · Customisable integrations · Unlimited outcomes · Any channel (Voice, Social, Custom APIs) · Unlimited seats · Custom development & white-labelling · SLA guarantees | On request |
As pendula.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Pendula brings journey orchestration, messaging, integrations, and AI agents into one web platform. Check the annual commitment and outcome allowances against expected conversation volume before choosing a plan.
Facts from Pendula's own pages
- AI agents
- Pendula AI Agents handle customer interactions across channels and can hand conversations to human agents with context and conversation history. · pendula.com, 11 Oct 2026
- AI agent trial
- Pendula says customers can contact its team about trial options, custom demos, and proof-of-concept projects before annual commitment. · pendula.com, 11 Oct 2026
- AI data handling
- The AI Agent pricing page states that customer data remains private and is not used for model training. · pendula.com, 11 Oct 2026
- Audience
- The platform is presented for marketing and customer experience teams, including teams in financial services, education, telecommunications, and utilities. · pendula.com, 11 Oct 2026
- Company history
- Pendula says it was founded in Sydney in 2017. · pendula.com, 11 Oct 2026
- CRM integrations
- multiple · pendula.com, 22 Sept 2026
- Customer journeys
- Yes · pendula.com, 22 Sept 2026
- Email automation
- Yes · pendula.com, 22 Sept 2026
- Founded
- 2017 · pendula.com, 28 Sept 2026
- Free plan
- No · pendula.com, 22 Sept 2026
- Headquarters
- Pendula lists its Sydney headquarters at Level 1, 355 Crown Street, Surry Hills, NSW 2010, Australia. · pendula.com, 11 Oct 2026
- Integrations
- Pendula says its Integrations Hub connects to more than 80 external applications and can access or update customer data from connected sources. · pendula.com, 11 Oct 2026
- Journey builder
- Its no-code Workflow Studio supports drag-and-drop journey creation with branching logic, condition-based messaging, and time-sensitive prompts. · pendula.com, 11 Oct 2026
- Lead scoring
- Yes · pendula.com, 22 Sept 2026
- Limits
- Starter and Builder include monthly outcome allowances, with listed overage charges of $2 per outcome; the pricing page defines an outcome as typically involving six message exchanges. · pendula.com, 11 Oct 2026
- Messaging
- The Engagement Hub supports two-way communications through SMS, email, WhatsApp, push notifications, and RCS. · pendula.com, 11 Oct 2026
- Product
- Pendula describes itself as an all-in-one customer engagement platform for unifying data, orchestrating journeys, and engaging customers across channels. · pendula.com, 11 Oct 2026
- Security
- Pendula says it maintains ISO 27001 and SOC 2 Type 2 certifications and tracks applicable regulations including UK GDPR, SOC 2, and HIPAA. · pendula.com, 11 Oct 2026
- Support
- All listed AI Agent tiers include a dedicated customer success manager and priority support and training; the Scaler tier includes premium support. · pendula.com, 11 Oct 2026
Where Pendula stands on Freedom251
- Marketing Automation Software#70 of 130