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Oracle Retail Customer Engagement
What Oracle Retail Customer Engagement is
Oracle Retail Customer Engagement is web software for retailers that want to connect customer engagement across shopping channels. It brings shopper profiles together and includes loyalty programs, advanced campaign automation, and advanced customer segmentation. Retailers can use the unified profiles as a customer view, segment customers, and coordinate campaigns and loyalty activity. The product also integrates with point-of-sale and ecommerce systems, covering both in-store and online retail operations. Its listed platform is web, and it is sold on a paid basis. Pricing is available on request, so organizations need to contact Oracle for a quote. The feature set centers on customer profiles, loyalty, campaigns, segmentation, and connections to retail sales systems. This makes it relevant to retailers assessing software that combines those engagement functions in one web product.
Who it suits
It suits retailers seeking shopper profiles, loyalty programs, campaign automation, and customer segmentation alongside POS and ecommerce integrations.
What it does well
- Unified shopper profiles
- Loyalty programs included
- Advanced campaign automation and segmentation
- POS and ecommerce integrations
What to know first
- Paid product with pricing on request
Limits
The product is paid, and Oracle provides pricing on request. The listed platform is web.
Getting started
- Open the Oracle Retail Customer Engagement website.
- Contact Oracle to request pricing.
- Use the web platform after arranging access.
Verdict
Oracle Retail Customer Engagement combines profile, loyalty, campaign, and segmentation functions with POS and ecommerce connections. Retailers should request pricing and assess whether its listed capabilities fit their needs.
Questions
What platforms does Oracle Retail Customer Engagement support?
It is listed as a web platform.
Does it include loyalty programs?
Yes. Loyalty programs are a listed capability.
Can it connect with point-of-sale systems?
Yes. POS integration is listed.
Does it integrate with ecommerce?
Yes. Ecommerce integration is listed.
How is the product priced?
It uses a paid pricing model, with pricing available on request.
Where Oracle Retail Customer Engagement stands on Freedom251
- Retail CRM Software#25 of 25