OptiMine

What OptiMine is

OptiMine is web software for measuring marketing performance, attributing outcomes, and optimizing advertising investment. It serves brands and agencies, and also describes measurement for retail media networks. INSIGHT measures digital and traditional marketing across media at the campaign and individual-ad levels. Customers can select the outcomes, KPIs, or conversion metrics it measures. OptiMine says its attribution does not use PII, cookies, tracking, or identity data, and supports custom attribution models, including offline data and revenue attribution.

The product suite also includes INSPIRE, where marketers can change spend scenarios and see projected effects on goals in real time, and INTENT, which assesses budget alternatives and recommends spend for individual ads, placements, and campaigns. Integration options include APIs such as Meta, Google, and The Trade Desk, as well as platform reports, agency feeds, internal systems, and data warehouses. OptiMine recommends 27 months of historical data when available and says it can work with 15 months. Its onboarding team handles ETL, quality assurance, and ongoing data refreshes. The company was founded in 2008 and is headquartered in Minneapolis, Minnesota. Pricing is available on request.

Who it suits

OptiMine suits brands, agencies, and retail media networks seeking measurement and guidance across digital and traditional advertising. It is also relevant to teams that want scenario planning, budget recommendations, or custom attribution that can include offline and revenue data.

Limits

OptiMine says it can work with as little as 15 months of historical data and recommends 27 months when available.

Getting started

1. Visit https://optimine.com/.
2. Request a demo for INSPIRE, INSIGHT, or INTENT.
3. Prepare historical marketing data; OptiMine recommends 27 months when available and says it can work with 15 months.
4. Use the onboarding process for ETL, quality assurance, and ongoing data refreshes.
5. After initial results are delivered, brands receive platform access and training.

Verdict

Consider OptiMine if your brand, agency, or retail media network needs cross-channel measurement alongside scenario planning and spend recommendations. Look elsewhere if you need published pricing; OptiMine asks prospective customers to request a demo for its listed products.