OptiMap

OptiMap is route-planning and delivery-visibility software for businesses that dispatch drivers from a shared web dashboard. It is best suited to small and midsize operators, from local couriers to pharmacies and HVAC teams, that need mobile driver workflows and live oversight. The free tier is genuinely usable for very short routes; growing operations will need a paid plan, with Platinum required for photo proof of delivery.

Overview

OptiMap turns entered or pasted delivery addresses into ordered routes after automatically validating them. That combination addresses two common dispatch problems: incorrect destinations and the time required to arrange stops manually. It is aimed at delivery businesses handling 20 to 2,000 deliveries a week, a broad range that includes florists, bakeries, pharmacies, HVAC businesses and local courier services.

Drivers use the mobile app, while dispatchers and managers work in a web dashboard. Teams can monitor progress live, see completed deliveries and review business metrics, so the product connects route planning with day-to-day operational visibility rather than stopping at a map.

Key features

Address validation happens before OptiMap orders stops into efficient routes. For dispatchers importing lists from different sources, catching invalid addresses before a vehicle leaves is a practical safeguard. Automatic sequencing also reduces the need to build every run by hand.

The mobile app gives drivers their operational interface, while the dashboard handles dispatch, live tracking and analysis. Live technician tracking is included, making the service relevant to field-service teams as well as conventional delivery fleets. Completed-delivery visibility and business metrics help managers assess what happened after routes are assigned.

Premium includes live driver tracking, route history and analytics, and live delivery oversight through the team dashboard. Platinum adds live delivery status updates and proof-of-delivery photos, which matters when customers or internal teams need visual confirmation. Premium explicitly does not include those photos, so it is not a substitute for a documented handoff.

OptiMap says it uses industry-standard encryption and secure cloud infrastructure, follows data-protection best practices and does not share route or customer data with third parties. Payments use Stripe and support Visa, Mastercard and American Express, with encrypted transactions.

Pricing

The Free plan is a sensible fit for a solo driver or a tiny operation whose routes stay within five stops. Its lack of a time limit makes it more useful for ongoing light demand than a short trial, but the stop cap quickly rules it out for regular multi-drop work.

Premium is the lower-cost team option. Unlimited stops remove the main route-size constraint, and three invited drivers cover a small fleet. The trade-off is significant for businesses that need delivery evidence: there are no proof-of-delivery photos. Platinum costs twice as much but removes the driver ceiling and adds photographic proof, live status updates and priority support, making it the stronger choice for larger teams or accountable handoffs.

Team plans can be canceled in account settings. Dashboard access continues through the current billing period, after which the account moves to the free tier.

Platforms

OptiMap runs on Android, iOS and the web. Drivers work in the mobile app; dispatch and analysis use the web dashboard. A technician mobile app and live technician tracking also support field-service deployments.

Who it's for

Choose OptiMap if you run roughly 20 to 2,000 deliveries a week and want address checking, automatic route ordering and a central live view of drivers. Florists, pharmacies, bakeries, HVAC businesses and local couriers are explicit fits. The Free plan suits very small routes; Premium fits teams of up to three drivers; Platinum is aimed at fleets that need unlimited drivers and photo evidence.

Look elsewhere if five-stop routes are too restrictive but a three-driver ceiling still does not fit, or if proof-of-delivery photos are essential and the Platinum price is outside your budget.

Pros and cons

Pros

• No-time-limit free tier: five stops per route can support a small operation indefinitely.
• Validated route input: address checking before sequencing can prevent avoidable dispatch errors.
• Mobile and dashboard split: drivers get a focused app while teams retain dispatch, tracking and analytics in the browser.
• Scalable driver allowance: Platinum removes the driver limit and adds photo proof.
• Defined cancellation path: teams keep dashboard access until their paid period ends.

Cons

• Free stop cap: routes above five stops require an upgrade.
• Premium driver limit: only three invited drivers fit on the mid-tier plan.
• Premium lacks photos: businesses needing visual delivery confirmation must choose Platinum.
• Priority support is tiered: it is included only with Platinum.

Alternatives

Drivant is a better fit if you want a free-forever desktop-oriented option with one project, three routes, 100 stops, one driver and CSV or DVNT export across a wider platform range.

Otiggo suits lighter usage when a free plan with one route a day, 15 stops and five AI scans per month is enough, or when a low-cost 100-stop tier is preferable.

Routific is worth considering for up to 100 free orders a month when SMS notifications are the feature you can give up.

Geo2 fits a single-user workflow capped at 15 orders per route and 10 AI requests per day, with a lower-priced Pro option.

GraphHopper is the alternative for teams seeking routing APIs, self-hosting and an open-source routing engine foundation.

Rouptimize is an option for businesses that prefer order-credit billing and a web dispatcher.

Route4Me is suited to simple mobile routing, with a free 10-stop plan and a monthly unlimited-stop option.

Routella is another freemium choice for a one-driver operation with monthly order and round limits.

See the Route Optimization Software list for more choices.

Verdict

OptiMap is a strong match for delivery and field-service businesses that want validated addresses, automatic route sequencing and live driver visibility in one workflow. Start with Free for short runs, choose Premium for up to three drivers without photo evidence, and choose Platinum when unlimited drivers or proof-of-delivery photos are central to the operation. Look elsewhere if your routes exceed the free cap but your budget cannot support Platinum and its added evidence features.