Freedom251 › Route Optimization Software
Routella
What Routella is
Routella turns delivery orders into multi-stop routes, dispatches work to drivers, and gives customers tracking and notifications. It plans routes across drivers and recalculates live ETAs as the delivery day changes. Drivers can open a web link for their route, navigation, proof of delivery, and cash collection without installing an app. Delivery records can include signatures, GPS-stamped photos, and timestamps. Customers can receive milestone updates and branded tracking links by WhatsApp, SMS, or email. Routella lists 32 platform integrations, a Custom API connector, and manual order entry; it imports orders and sends fulfillment status back to connected systems. Vehicle tools monitor cargo weight and volume, warn about overloads, and provide inspection checklists with photo proof. Routella tracks cash collected, deposited, or waiting by driver, with one-tap settlement. The Free plan costs nothing for one driver and 50 orders monthly, but excludes SMS, WhatsApp, and Smart Routing. Growth costs $29 a month and Pro costs $79 a month. Eligible new customers may receive a 14-day trial with a card required.
Who it suits
Routella suits delivery businesses that need to plan and dispatch multi-stop work, update customers, and track proof of delivery or cash collection. Its Growth plan is described for small businesses dispatching daily, while Pro is presented for high-volume operations and multi-team merchants.
What it does well
- Plans routes across drivers and recalculates live ETAs.
- Drivers access routes through a web link without app installation.
- Customers can receive branded tracking links and milestone updates.
- Lists 32 platform integrations and a Custom API connector.
- Tracks cargo capacity, delivery proof, and cash collection.
What to know first
- Free plan is limited to one driver.
- Free plan allows 50 orders per month.
- Free plan excludes SMS, WhatsApp, and Smart Routing.
- Eligible trial requires a card; applicable tax may apply afterward.
Limits
Free is limited to one driver, 50 orders and five rounds per month, and one store integration. It excludes SMS sending, WhatsApp, and Smart Routing. Paid SMS uses a prepaid wallet, and routing beyond included monthly stops requires prepaid flat packs.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Free forever · 1 driver · 50 orders / month · 5 rounds / month · 1 store integration · Email notifications · Multi-language tracking page · No SMS, WhatsApp, or Smart Routing | Free |
| Growth | Month-to-month; 14-day trial for eligible new customers, card required; then $29/month plus applicable tax unless canceled before trial ends · 5 drivers · 1,000 orders / month · Unlimited rounds · All 32 integrations + Custom API · Custom-branded tracking page + shipping labels · WhatsApp self-connect · SMS prepaid wallet · 250 Smart Routing stops/month, then flat packs · Email support | $29 a month |
| Pro | Month-to-month; 14-day trial for eligible new customers, card required; then $79/month plus applicable tax unless canceled before trial ends · Unlimited drivers, orders, and rounds · All 32 integrations + Custom API · Custom-branded tracking page + shipping labels · WhatsApp self-connect · 500 Routella WhatsApp conversations/month · 2 extra WhatsApp numbers · SMS prepaid wallet · 1,000 Smart Routing stops/month, then flat packs · Priority support | $79 a month |
As routella.app lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Open routella.app.
- Choose the Free plan or review Growth and Pro; eligible new customers can start a 14-day trial with a card.
- Connect an available platform integration or use the Custom API connector or manual order entry.
- Import orders and create routes for drivers to access through web links.
- Send customer tracking links and milestone updates through supported channels.
Verdict
Routella combines route planning with dispatch, customer updates, and delivery records, while adding capacity checks and cash tracking. The free tier has defined limits; Growth is $29 a month and Pro is $79 a month.
Questions
Is Routella free?
Yes. Its Free plan is listed as free and is free forever. It includes one driver, 50 orders per month, and five rounds per month.
What do the paid plans cost?
Growth costs $29 a month and Pro costs $79 a month, billed month-to-month. Eligible new customers may receive a 14-day trial with a card required; applicable tax applies after the trial unless canceled before it ends.
Which platforms does Routella support?
Routella lists Android, iOS, web, and API.
What integrations are available?
Routella lists 32 platform integrations, a Custom API connector, and manual order entry. It imports orders and writes fulfillment status back to connected systems.
Who makes Routella?
Routella says it is built and operated by Routella, LLC, a Delaware company serving delivery businesses worldwide. Its listed address is in Newark, Delaware.
What security measures does Routella describe?
Routella states that endpoints use HTTPS with TLS 1.2 or later, database storage is AES-256 encrypted, and connected-platform credentials receive field-level AES-256-GCM encryption.
Facts from Routella's own pages
- Capacity and inspections
- Features include vehicle cargo weight and volume monitoring, overload warnings, and driver vehicle inspection checklists with photo proof. · routella.app, 3 Oct 2026
- Cash on delivery
- The product tracks cash collected, deposited, and waiting by driver, and supports one-tap settlement. · routella.app, 3 Oct 2026
- Company and location
- Routella says it is built and operated by Routella, LLC, a Delaware company serving delivery businesses worldwide, with a listed address in Newark, Delaware. · routella.app, 3 Oct 2026
- Customer updates
- Delivery milestone updates and branded live-tracking links can be sent through WhatsApp, SMS, or email. · routella.app, 3 Oct 2026
- Data retention
- The security page lists retention periods including 24 hours for driver GPS location, 90 days for public tracking-page view logs, and five years for orders and completed rounds. · routella.app, 3 Oct 2026
- Driver access
- Drivers use a web link for their route, navigation, proof of delivery, and cash collection, with no app installation required. · routella.app, 3 Oct 2026
- Headquarters
- 131 Continental Dr, Suite 305, Newark, DE 19713, United States · routella.app, 28 Sept 2026
- Integrations
- Routella lists 32 platform integrations, a Custom API connector, and manual order entry; it imports orders and writes fulfillment status back to connected systems. · routella.app, 3 Oct 2026
- Intended customers
- The pricing page describes Growth as for small businesses dispatching daily and Pro as for high-volume operations and multi-team merchants. · routella.app, 3 Oct 2026
- Proof of delivery
- Drivers can record signatures, GPS-stamped photos, and timestamps for deliveries. · routella.app, 3 Oct 2026
- Route planning
- The product optimizes multi-stop routes across drivers and recalculates live ETAs as the day changes. · routella.app, 3 Oct 2026
- Security
- Routella states that endpoints use HTTPS with TLS 1.2 or later, database storage is AES-256 encrypted, and connected-platform credentials receive field-level AES-256-GCM encryption. · routella.app, 3 Oct 2026
- Support
- Routella offers email support on Growth, priority support on Pro, and lists [email protected] as its contact address. · routella.app, 3 Oct 2026
- Usage limits
- The Free plan excludes SMS sending, WhatsApp, and Smart Routing; paid SMS uses a prepaid wallet, and routing beyond included monthly stops uses prepaid flat packs. · routella.app, 3 Oct 2026
- What it does
- Routella turns delivery orders into multi-stop routes, dispatches them to drivers, and provides customer delivery tracking and notifications. · routella.app, 3 Oct 2026
Where Routella stands on Freedom251
- Route Optimization Software#13 of 30