No. 5 of 30 ·Route Optimization Software

Routella

Web · Android · iPhone · API · paid plans from $29/mo

Freedom report

Three barsScore 6.5

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

Routella is ranked #5 of 30 in route optimization software on Freedom251. It runs on Android, API, iOS, Web. There is a free plan. A free trial is offered. Paid plans start at $29/mo.

Routella plans and pricing

All plans

Free Free Free forever 1 driver · 50 orders / month · 5 rounds / month · 1 store integration · Email notifications · Multi-language tracking page · No SMS, WhatsApp, or Smart Routing routella.app · 3 Oct 2026

Growth $29/mo Month-to-month; 14-day trial for eligible new customers, card required; then $29/month plus applicable tax unless canceled before trial ends 5 drivers · 1,000 orders / month · Unlimited rounds · All 32 integrations + Custom API · Custom-branded tracking page + shipping labels · WhatsApp self-connect · SMS prepaid wallet · 250 Smart Routing stops/month, then flat packs · Email support routella.app · 3 Oct 2026

Pro $79/mo Month-to-month; 14-day trial for eligible new customers, card required; then $79/month plus applicable tax unless canceled before trial ends Unlimited drivers, orders, and rounds · All 32 integrations + Custom API · Custom-branded tracking page + shipping labels · WhatsApp self-connect · 500 Routella WhatsApp conversations/month · 2 extra WhatsApp numbers · SMS prepaid wallet · 1,000 Smart Routing stops/month, then flat packs · Priority support routella.app · 3 Oct 2026

Compared on route optimization software

Free plan: Yes
Maximum stops: 300 stops
Technician mobile app: No
Recurring routes: Yes
Time-window planning: Yes
Live technician tracking: Yes
Automatic reoptimization: Yes

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The record

What it does: Routella turns delivery orders into multi-stop routes, dispatches them to drivers, and provides customer delivery tracking and notifications.
Route planning: The product optimizes multi-stop routes across drivers and recalculates live ETAs as the day changes.
Driver access: Drivers use a web link for their route, navigation, proof of delivery, and cash collection, with no app installation required.
Customer updates: Delivery milestone updates and branded live-tracking links can be sent through WhatsApp, SMS, or email.
Proof of delivery: Drivers can record signatures, GPS-stamped photos, and timestamps for deliveries.
Integrations: Routella lists 32 platform integrations, a Custom API connector, and manual order entry; it imports orders and writes fulfillment status back to connected systems.
Capacity and inspections: Features include vehicle cargo weight and volume monitoring, overload warnings, and driver vehicle inspection checklists with photo proof.
Cash on delivery: The product tracks cash collected, deposited, and waiting by driver, and supports one-tap settlement.
Usage limits: The Free plan excludes SMS sending, WhatsApp, and Smart Routing; paid SMS uses a prepaid wallet, and routing beyond included monthly stops uses prepaid flat packs.
Security: Routella states that endpoints use HTTPS with TLS 1.2 or later, database storage is AES-256 encrypted, and connected-platform credentials receive field-level AES-256-GCM encryption.
Data retention: The security page lists retention periods including 24 hours for driver GPS location, 90 days for public tracking-page view logs, and five years for orders and completed rounds.
Support: Routella offers email support on Growth, priority support on Pro, and lists [email protected] as its contact address.
Intended customers: The pricing page describes Growth as for small businesses dispatching daily and Pro as for high-volume operations and multi-team merchants.
Company and location: Routella says it is built and operated by Routella, LLC, a Delaware company serving delivery businesses worldwide, with a listed address in Newark, Delaware.
Price from: $29/mo

Where it ranks on Freedom251

Best Route Optimization Software in 2026#5 of 30

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Sources

routella.app· checked 3 Oct 2026
routella.app/integrations-overview· checked 3 Oct 2026
routella.app/pricing· checked 3 Oct 2026
routella.app/security· checked 3 Oct 2026
routella.app/contact· checked 3 Oct 2026