OpenAva

OpenAva is a web-based business suite for startups and agencies that want configurable workspaces alongside call tracking. Its breadth can bring several operations into one system, but teams looking only to measure calls may find a dedicated tracker a better fit.

Overview

OpenAva brings sales, agency management, HR and staffing, real estate, marketing, e-commerce, scheduling, invoicing, and client work into one product. That range could help smaller organizations consolidate tools; the trade-off is a broader system to configure than a specialist call-tracking service.

For call attribution, it offers dynamic number insertion, keyword-level tracking, landing-page tracking, and call recording. These capabilities connect calls with marketing activity, while the 30 minutes included on Starter will suit only modest call volumes before extra usage requires a prepaid wallet.

Key features

Workspaces and customization

The Sales Workspace organizes pipelines, deals, contacts, and accounts, with visual kanban boards for tracking work. Teams can add custom modules, fields, objects, layouts, and workflows. This flexibility is useful when standard CRM structures do not match a company’s processes, though it places more responsibility on the team to shape its setup.

Integrations and AI

OpenAva says it has 43 integrations, including Stripe, Google Ads, Facebook Ads, Google Analytics, Twilio, Slack, HubSpot, Salesforce, Gmail, Google Calendar, QuickBooks, and WhatsApp. That breadth can reduce the need to move information between separate tools. Agency OS can also connect users’ own Claude, OpenAI, Gemini, and Leonardo keys without markup; AI allowances vary by plan, and the Free plan includes no AI.

Security and portability

OpenAva states that it encrypts personally identifiable information and keys with AES-256. It claims 99.9% uptime on Cloudflare and global API response times under 100ms. The product supports English and Spanish, targeting US and Latin American markets. Users can cancel anytime and export their data for free, which makes leaving less costly if the system no longer fits.

Pricing

OpenAva is freemium, with paid plans starting at $20/mo. The Free plan costs nothing and includes one connected account, templates/designer, and CRM basics. It has no included AI, leads, or calls, and extra usage requires a prepaid wallet. A separate Business OS free-tier description sets a cap of 500 records and 3 users with AI included; teams should distinguish that tier from the account-based Free plan when choosing.

Starter costs $20 a month, billed $20 today. It allows 2 connected accounts, 30 text/social AI generations, 100 premium leads, and 30 call minutes; extra usage uses a prepaid wallet. It is the entry point for a small team that needs some call tracking and lead capacity, but its allowances are limited.

Growth costs $45 a month, billed $45 today. Its 6 connected accounts, 120 text/social AI generations, 300 premium leads, and 150 call minutes give a growing team substantially more room than Starter without moving to the top tier.

Enterprise costs $150 a month, billed $150 today. It raises allowances to 20 connected accounts, 500 text/social AI generations, 1,000 premium leads, and 500 call minutes, with wallet or custom prepaid terms. It suits larger usage needs, but is a significant step up in price from Growth. Extra connected accounts cost $5 per account per month or $10 per month for a 3-account pack. OpenAva has no free trial.

Platforms

OpenAva is available on the web. That keeps access centered on a browser-based workspace rather than a range of desktop or mobile apps.

Who it's for

Startups and agencies that want sales, marketing, client work, and operations in a configurable system are the clearest fit. It is less compelling for a business that needs only call tracking, or for teams whose call volumes would quickly outstrip the included minutes.

Pros and cons

• Pros: Multiple workspaces and extensive customization let teams adapt the system to different processes.
• Pros: Call attribution includes dynamic number insertion, keyword and landing-page tracking, and recording.
• Pros: English and Spanish support, data export, and cancellation anytime reduce practical barriers for international teams and changing needs.
• Cons: The Free plan has one connected account and excludes included AI, leads, and calls.
• Cons: Starter’s 30 call minutes and prepaid-wallet requirement for extra usage can constrain teams with regular inbound volume.
• Cons: Its broad operating-system scope may be unnecessary overhead for buyers seeking a focused tracker.

Alternatives

For a wider set of call-tracking options, browse Call Tracking Software. Choose Auditcall if its free account with unlimited users and teams, all features unlocked, and no platform fee or contract better fits your needs; usage can be bought by the minute.

CallScaler is worth considering if you want its call-tracking plan at $65 a month, billed annually, or its marketplace with no monthly fee. Dialics may suit buyers who prefer a service with a free trial and usage-priced call features.

Nimbata offers an Entry tier with online and offline call tracking, marketing reports, a spam filter, and one call flow, making it an alternative for a more call-focused setup. Teldrip is another option to compare.

Jet Interactive may fit teams looking for its pay-per-number model, priced at A$10 a month per tracking number, with calls charged at 6¢/min. Callcap starts at $79 a month, with services and pricing varying by offering and quantity. CallSource CallTrack uses custom pricing based on phone numbers, expected monthly minutes, and optional features.

Verdict

OpenAva is a strong candidate for startups and agencies that want configurable business workspaces and call attribution in one web app. Its main advantage is the combination of broad operations tools, customization, and marketing-oriented call tracking; its main drawback is that call minutes are limited and extra usage requires prepaid funds. If call tracking is the only requirement, compare specialist alternatives before committing.