Freedom251 › Gym App Builder Software
NOWFit
What NOWFit is
NOWFit is an all-in-one platform for online fitness coaches, combining coaching software, artificial intelligence, customer relationship management, automations and growth infrastructure. Coaches create workouts with drag-and-drop blocks for intervals, AMRAP and Rounds for Time, then reuse templates and exercise demonstrations. Nutrition features include AI-assisted meal plans, recipe databases, macro tracking, and client food logging through barcode or AI scanning. Clients use NOWFit Connect for workouts, nutrition, chat, progress tracking and habits. Coaches can order custom-branded apps published under their name in Apple’s App Store and Google Play, plus a custom web URL. LIFT AI can build workout or meal plans, adapt to a coach’s style, answer common client questions and automate onboarding messages. Listed wearable connections include Apple Health, Google Fit, Fitbit, Garmin and WHOOP through Saha.ai or other APIs. NOWFit supports Android, iOS and web, with booking tools, in-app payments, member messaging and workout content. The DIY plan costs $149 a month for up to 25 active clients and includes all platform features. There is no free plan.
Who it suits
NOWFit suits online fitness coaches who need workout programming, nutrition management, client communication and business automations in one platform. It also fits coaches seeking custom-branded mobile apps and AI-assisted planning.
What it does well
- Drag-and-drop workouts support intervals, AMRAP and Rounds for Time
- AI meal plans, recipes, macros and barcode food logging
- Custom-branded apps can use the coach’s name
- LIFT AI automates plans, answers and onboarding messages
- Supports Android, iOS and web
- DIY includes all platform features
What to know first
- DIY is limited to 25 active clients
- DIY costs $149 a month
- There is no free plan
- Partnership tiers require 90 days’ notice to change levels
Limits
The DIY plan costs $149 a month and supports up to 25 active clients. Done For You is invite-only, while partnership tiers require 90 days’ notice to move to another level.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| DIY | $149/mo · Up to 25 active clients · all platform features included | $149 a month |
| Done With You | We earn when you earn · Unlimited clients · 1-on-1 mentorship · branded app at partner pricing · AI content tools included | On request |
| Done For You | Custom partnership · Invite only · for coaches scaling past $50K a month · full team support | On request |
As nowfit.ai lists them, read 30 Sept 2026. The maker's own page has the final word.
Getting started
- Open the NOWFit website
- Choose the DIY, Done With You or Done For You plan
- Use the real-person setup walkthrough
- Connect client services and wearable integrations as needed
- Publish a custom-branded app through the App Store and Google Play
Verdict
Choose NOWFit if you coach online and want programming, nutrition, messaging, payments and growth tools together. It is less suitable if you need a free plan or more than 25 active clients on the DIY tier.
Questions
How much does NOWFit cost?
The DIY plan costs $149 a month for up to 25 active clients. Done With You and Done For You do not list prices.
Is there a free plan?
No. NOWFit lists paid plans only.
Which platforms does NOWFit support?
NOWFit supports Android, iOS and web.
Can coaches get a branded app?
Yes. NOWFit builds custom-branded apps published under the coach’s name in the App Store and Google Play, with a custom web URL.
What does the DIY plan include?
It includes all platform features for up to 25 active clients and has no long-term contract.
Facts from NOWFit's own pages
- AI assistant
- LIFT AI can build workout or meal plans, learn a coach’s style, answer common client questions and automate onboarding messages. · nowfit.ai, 30 Sept 2026
- Branded apps
- NOWFit builds custom-branded apps published under the coach’s name in the App Store and Google Play, with a custom web URL. · nowfit.ai, 30 Sept 2026
- Client app
- Clients can use NOWFit Connect for workouts, nutrition, chat, progress tracking and habits. · nowfit.ai, 30 Sept 2026
- Compliance
- NOWFit says it follows standards such as ISO 27001 and applies controls addressing GDPR, UK GDPR, PIPEDA and CCPA/CPRA. · nowfit.ai, 30 Sept 2026
- Contract terms
- DIY has no long-term contract and can be stopped anytime; partnership tiers require 90 days’ notice to move to another level. · nowfit.ai, 30 Sept 2026
- Data ownership
- NOWFit says coaches retain their clients, client data and business, with no exclusivity clause. · nowfit.ai, 30 Sept 2026
- Data rights
- Users can request access, correction, deletion, portability, restriction or withdrawal of consent, with rights requests answered within 30–45 days. · nowfit.ai, 30 Sept 2026
- Integrations
- The privacy policy lists wearable data integrations including Apple Health, Google Fit, Fitbit, Garmin and WHOOP via Saha.ai or other APIs. · nowfit.ai, 30 Sept 2026
- Maker background
- NOWFit was created by fitness-industry veterans and identifies Chris Grebe as founder and CEO. · nowfit.ai, 30 Sept 2026
- Nutrition
- NOWFit offers AI-assisted meal plans, recipe databases, macro tracking and client food logging with barcode or AI scanning. · nowfit.ai, 30 Sept 2026
- Product focus
- NOWFit is an all-in-one platform for online fitness coaches combining a coaching app, AI, CRM, automations and growth infrastructure. · nowfit.ai, 30 Sept 2026
- Security
- NOWFit states that it uses TLS for web and mobile traffic, encrypted-at-rest storage, IP whitelisting, access controls, daily audits and real-time monitoring. · nowfit.ai, 30 Sept 2026
- Support
- The service includes a real-person setup walkthrough, built-in client tech support and full launch support for branded apps. · nowfit.ai, 30 Sept 2026
- Workout programming
- The platform provides drag-and-drop workout creation with interval, AMRAP and Rounds for Time blocks, templates and exercise demos. · nowfit.ai, 30 Sept 2026
Where NOWFit stands on Freedom251
- Gym App Builder Software#18 of 22